Francis Wong

Architected and led the Service Planning & Analysis function, defined the strategic data roadmap, and steered high-impact analytics projects enabling operational excellence and informed executive strategy. Drove Digital Transformation across the service division using Power BI, SharePoint, and Power Automate, achieving $10,000 in annual cost savings and 20% workflow efficiency through end-to-end process automation. Designed executive dashboards (revenue, cost, print volume) in Power BI to accelerate decision-making and improve visibility. Defined and tracked KPIs to boost process efficiency by 20% and productivity by 15%. Managed senior management reporting, including variance analysis and root-cause mitigation. Conducted customer segmentation identifying two untapped high-value segments (8% market opportunity).

Architected and led the Service Planning & Analysis function, defining the strategic data roadmap and ensuring successful execution of high-impact analytical projects that drove operational excellence and informed executive strategy. Built Power BI dashboards, implemented reporting automation with Power Automate, and standardized data definitions across teams to improve data accuracy and visibility.

Drove revenue optimization and strategic media planning through detailed financial and performance analysis of advertising assets. Implemented budgeting framework for media sponsorships (10% ROI uplift). Identified and realized $120,000 in hidden revenue through cost and pricing analysis, boosting total ad revenue by 4%. Analyzed sales, demographics, and preferences to drive targeted marketing strategies and product mix changes, yielding a 30% lift in campaign performance.