Hi, I’m Diego Lozano Heredero. I’m a data-driven ecommerce growth leader with a strong track record in digital marketing strategy, performance marketing, and P&L accountability within high-growth online businesses. I’ve driven +120% YoY GMV growth and rapid customer base expansion by building and executing full-funnel customer acquisition and retention programs, with a keen focus on data-driven strategic execution and cross-functional collaboration. Known for my leadership and communication skills, I proactively solve problems, optimize operations, and translate insights into actionable plans. I’m passionate about leveraging analytics to improve efficiency and customer experience, and I currently lead growth and operations efforts from Bangkok, Thailand, guiding a fast-growing ecommerce portfolio toward sustained profitability and scale.

Diego Lozano Heredero

Hi, I’m Diego Lozano Heredero. I’m a data-driven ecommerce growth leader with a strong track record in digital marketing strategy, performance marketing, and P&L accountability within high-growth online businesses. I’ve driven +120% YoY GMV growth and rapid customer base expansion by building and executing full-funnel customer acquisition and retention programs, with a keen focus on data-driven strategic execution and cross-functional collaboration. Known for my leadership and communication skills, I proactively solve problems, optimize operations, and translate insights into actionable plans. I’m passionate about leveraging analytics to improve efficiency and customer experience, and I currently lead growth and operations efforts from Bangkok, Thailand, guiding a fast-growing ecommerce portfolio toward sustained profitability and scale.

Available to hire

Hi, I’m Diego Lozano Heredero. I’m a data-driven ecommerce growth leader with a strong track record in digital marketing strategy, performance marketing, and P&L accountability within high-growth online businesses. I’ve driven +120% YoY GMV growth and rapid customer base expansion by building and executing full-funnel customer acquisition and retention programs, with a keen focus on data-driven strategic execution and cross-functional collaboration.

Known for my leadership and communication skills, I proactively solve problems, optimize operations, and translate insights into actionable plans. I’m passionate about leveraging analytics to improve efficiency and customer experience, and I currently lead growth and operations efforts from Bangkok, Thailand, guiding a fast-growing ecommerce portfolio toward sustained profitability and scale.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Head of Operations & Project Manager at Flowers Store Group
April 1, 2023 - April 1, 2023
Directed operations strategy and managed a team of 100+ across logistics, procurement, production, and customer experience. Reduced cost per order by 30% through logistics and manpower optimization. Drove NPS growth from 55% to 85% by implementing KPI-driven processes and improving service delivery. Led cross-functional planning for major campaigns, coordinating efforts from technology to operations, and delivered over 50,000 orders with positive customer satisfaction.
M&A Analyst at Credit Suisse
October 1, 2020 - October 1, 2020
Prepared pitch books and information memorandums. Built financial models to value debt and equity and performed valuations using DCF and comparable methods. Supported due diligence processes and collaborated with senior management to present findings.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment