I am a Digital Marketing & SEO Specialist with 15+ years of experience across SEO, paid media, CRO, and digital growth. My background includes agency, contractual, and client-side work across eCommerce, local services, healthcare, hospitality, and lead generation. I build strategies that improve visibility, traffic quality, lead generation, and commercial performance. I regularly work with tools such as GA4, Google Search Console, Google Ads, Meta Ads, GTM, SEMrush, and Hotjar to turn data into actions. Over time I expanded into CRO and AI-driven search optimization, and I communicate progress clearly to clients and stakeholders. I adapt quickly across industries and align SEO activity with business goals, providing transparent updates backed by data and insights.…

Zakria Azeem

I am a Digital Marketing & SEO Specialist with 15+ years of experience across SEO, paid media, CRO, and digital growth. My background includes agency, contractual, and client-side work across eCommerce, local services, healthcare, hospitality, and lead generation. I build strategies that improve visibility, traffic quality, lead generation, and commercial performance. I regularly work with tools such as GA4, Google Search Console, Google Ads, Meta Ads, GTM, SEMrush, and Hotjar to turn data into actions. Over time I expanded into CRO and AI-driven search optimization, and I communicate progress clearly to clients and stakeholders. I adapt quickly across industries and align SEO activity with business goals, providing transparent updates backed by data and insights.…

Available to hire

I am a Digital Marketing & SEO Specialist with 15+ years of experience across SEO, paid media, CRO, and digital growth. My background includes agency, contractual, and client-side work across eCommerce, local services, healthcare, hospitality, and lead generation. I build strategies that improve visibility, traffic quality, lead generation, and commercial performance.

I regularly work with tools such as GA4, Google Search Console, Google Ads, Meta Ads, GTM, SEMrush, and Hotjar to turn data into actions. Over time I expanded into CRO and AI-driven search optimization, and I communicate progress clearly to clients and stakeholders. I adapt quickly across industries and align SEO activity with business goals, providing transparent updates backed by data and insights.

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Work Experience

SEO & Digital Marketing Specialist at Rank First Digital Marketing Agency
February 1, 2018 - Present
Planned and executed SEO strategies; built content plans; on-page optimization; keyword research; internal linking; local SEO; client communications; lead tracking; reporting; growth opportunities.
Onsite SEO Analyst at Moving Hub
March 1, 2017 - December 1, 2017
Onsite SEO optimization; offsite SEO; keyword research; improved long-term traffic growth; adjusted contact forms; created localized landing pages; secured authoritative backlinks.

Education

BBA (Hons) Marketing at Charles Sturt University
January 1, 2017 - March 12, 2026

Qualifications

HP Life e-Learning: Social Media Marketing Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 12, 2026

Industry Experience

Healthcare, Retail, Education, Software & Internet
    eCommerce SEO Project

    Modern Pet is an eCommerce store focused on premium pet accessories, including dog prams, cat prams,
    collars, and related products. I worked on this project as part of the SEO team, contributing to content
    strategy, on page optimisation, and keyword targeting across the account. The strategy focused on closing
    content gaps, improving on page optimisation, and targeting high intent product keywords across 20+
    collection pages.
    Key contributions
    Supported on page SEO and content strategy across 20+ collection pages
    Helped target high-intent product keywords across priority collections
    Contributed to improving visibility for core commercial terms in the pet accessories niche
    Results
    Increased estimated organic traffic to 17,831, up 246.1%
    Grew ranking keywords to 6,396, up 195.8%
    Increased estimated organic traffic value to 8,639, up 499.1%