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I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.…

Alex Wade

SEO Expert, Digital Marketer, Content Strategist, +2

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I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.…

Available to hire

I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Organic Media at Bamboo Nine

October 1, 2024 - November 10, 2025

Heading up Bamboo Nine’s Organic Media department (SEO, content, PR, Organic Social and Email Marketing). Directly manage eight senior managers and provide strategic oversight to fourteen specialists; member of leadership team; diversified product offering; upskilled the team; shaping AI, GEO, and LLM strategies in search. Responsible for a portfolio of ecommerce clients across interior design, retail and construction.

SEO Director at IDP Connect

June 1, 2024 - June 1, 2024

SEO Channel Lead for 15 B2B student recruitment websites; responsible for domestic and international organic growth; leadership team contributor; set weekly performance and remuneration targets; trained 12 Digital Marketing Managers across Asia, the Middle East, and Latin America; managed large-scale international SEO projects, custom CMS platforms, and high-traffic domains.

Head of SEO at Koozai

September 1, 2020 - September 1, 2020

Led strategic direction for all clients; accountable for KPIs; improved client retention; drove product innovation; worked with B2B, hospitality, retail and automotive sectors; achieved 294% increase in organic visibility and 78% uplift in organic revenue.

SEO Director at iCrossing

December 1, 2018 - December 1, 2018

SEO Lead for Brighton-based clients; managed nine senior SEO professionals; advanced internal training programs and evolved SEO product offering.

Organic Performance (SEO) Director at Wavemaker (MEC)

July 1, 2018 - July 1, 2018

Account lead for SEO and digital content marketing for Global Solutions; client partner for multiple US & UK clients; increased YoY profit by 103% and over $1M growth in billings for a single client; led new business pitches and delivery across multiple channels.

Experience (SEO & Content) Director at Columbus

December 31, 2017 - December 31, 2017

Led Columbus’ Organic Marketing division at market and national levels; cross-channel team spanning Search, Social, Display, Affiliates, SEO, Analytics, and CRO; account lead for major international brands; member of Product Innovation Council; led development of SEO and Content offering; improved staff retention, client satisfaction and profitability; built relationships with partner agencies within and outside the Dentsu Aegis Network.

Business Director at Columbus

December 31, 2017 - December 31, 2017

Oversaw cross-channel teams and large accounts; responsible for profitability and growth; contributed to internal initiatives; led influencer marketing product; built relationships with partner agencies; achieved year-on-year profit improvements.

Organic Performance (SEO) Manager at Wavemaker (MEC)

January 1, 2014 - January 1, 2014

Managed major international brands across the UK & EMEA; planned and executed SEO strategies with SEM and traditional media teams; strong technical focus including migrations, audits, and keyword research; led monthly training sessions for juniors.

SEO Executive at Latitude Digital Marketing Limited

January 1, 2011 - January 1, 2011

Implemented SEO strategies; delivered on-page and off-page initiatives; led regular client calls; presented performance updates; reporting against KPIs; led link-building campaigns.