I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.

Alex Wade

I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.

Available to hire

I have 15 years’ experience in digital marketing, specialising in SEO and Owned media. I’ve led organic strategies globally for large international brands, managing cross-channel teams and multi-million-pound accounts to deliver commercial growth.

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Language

English
Fluent

Work Experience

Head of Organic Media at Bamboo Nine
October 1, 2024 - November 10, 2025
Heading up Bamboo Nine’s Organic Media department (SEO, content, PR, Organic Social and Email Marketing). Directly manage eight senior managers and provide strategic oversight to fourteen specialists; member of leadership team; diversified product offering; upskilled the team; shaping AI, GEO, and LLM strategies in search. Responsible for a portfolio of ecommerce clients across interior design, retail and construction.
SEO Director at IDP Connect
June 1, 2024 - June 1, 2024
SEO Channel Lead for 15 B2B student recruitment websites; responsible for domestic and international organic growth; leadership team contributor; set weekly performance and remuneration targets; trained 12 Digital Marketing Managers across Asia, the Middle East, and Latin America; managed large-scale international SEO projects, custom CMS platforms, and high-traffic domains.
Head of SEO at Koozai
September 1, 2020 - September 1, 2020
Led strategic direction for all clients; accountable for KPIs; improved client retention; drove product innovation; worked with B2B, hospitality, retail and automotive sectors; achieved 294% increase in organic visibility and 78% uplift in organic revenue.
SEO Director at iCrossing
December 1, 2018 - December 1, 2018
SEO Lead for Brighton-based clients; managed nine senior SEO professionals; advanced internal training programs and evolved SEO product offering.
Organic Performance (SEO) Director at Wavemaker (MEC)
July 1, 2018 - July 1, 2018
Account lead for SEO and digital content marketing for Global Solutions; client partner for multiple US & UK clients; increased YoY profit by 103% and over $1M growth in billings for a single client; led new business pitches and delivery across multiple channels.
Experience (SEO & Content) Director at Columbus
December 31, 2017 - December 31, 2017
Led Columbus’ Organic Marketing division at market and national levels; cross-channel team spanning Search, Social, Display, Affiliates, SEO, Analytics, and CRO; account lead for major international brands; member of Product Innovation Council; led development of SEO and Content offering; improved staff retention, client satisfaction and profitability; built relationships with partner agencies within and outside the Dentsu Aegis Network.
Business Director at Columbus
December 31, 2017 - December 31, 2017
Oversaw cross-channel teams and large accounts; responsible for profitability and growth; contributed to internal initiatives; led influencer marketing product; built relationships with partner agencies; achieved year-on-year profit improvements.
Organic Performance (SEO) Manager at Wavemaker (MEC)
January 1, 2014 - January 1, 2014
Managed major international brands across the UK & EMEA; planned and executed SEO strategies with SEM and traditional media teams; strong technical focus including migrations, audits, and keyword research; led monthly training sessions for juniors.
SEO Executive at Latitude Digital Marketing Limited
January 1, 2011 - January 1, 2011
Implemented SEO strategies; delivered on-page and off-page initiatives; led regular client calls; presented performance updates; reporting against KPIs; led link-building campaigns.

Education

BSc (Hons) TV Production - Upper Second (2.1) at University of Central Lancashire
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Professional Services, Software & Internet, Media & Entertainment