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Hi, I’m María Somoyar, a creative professional blending fashion design, branding, and customer experience to craft compelling brand stories. I’m passionate about visual presentation, product styling, and brand identity, and I love turning ideas into tangible experiences that connect with people. I thrive at the intersection of aesthetics and strategy, leading design and production teams, coordinating creative projects, and continuously optimizing workflows to raise design standards and outcomes.…Hi, I’m María Somoyar, a creative professional blending fashion design, branding, and customer experience to craft compelling brand stories. I’m passionate about visual presentation, product styling, and brand identity, and I love turning ideas into tangible experiences that connect with people. I thrive at the intersection of aesthetics and strategy, leading design and production teams, coordinating creative projects, and continuously optimizing workflows to raise design standards and outcomes.

María Somoyar

Designer, Brand Designer, Product Designer, +1

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Hi, I’m María Somoyar, a creative professional blending fashion design, branding, and customer experience to craft compelling brand stories. I’m passionate about visual presentation, product styling, and brand identity, and I love turning ideas into tangible experiences that connect with people. I thrive at the intersection of aesthetics and strategy, leading design and production teams, coordinating creative projects, and continuously optimizing workflows to raise design standards and outcomes.…Hi, I’m María Somoyar, a creative professional blending fashion design, branding, and customer experience to craft compelling brand stories. I’m passionate about visual presentation, product styling, and brand identity, and I love turning ideas into tangible experiences that connect with people. I thrive at the intersection of aesthetics and strategy, leading design and production teams, coordinating creative projects, and continuously optimizing workflows to raise design standards and outcomes.

Available to hire

Hi, I’m María Somoyar, a creative professional blending fashion design, branding, and customer experience to craft compelling brand stories. I’m passionate about visual presentation, product styling, and brand identity, and I love turning ideas into tangible experiences that connect with people.

I thrive at the intersection of aesthetics and strategy, leading design and production teams, coordinating creative projects, and continuously optimizing workflows to raise design standards and outcomes.

Skills

Fashion Design

Experience Level

Fashion Design

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Freelance Fashion & Visual Designer at YM Couture

February 1, 2021 - November 8, 2025

Lead and coordinate design projects for couture fashion; responsible for visual merchandising, styling, brand identity, product development, and store operations. Supports daily store operations and sales goals with a focus on delivering a consistent and attractive brand presentation. Involved in team training, stock control, and loss prevention; ensures an exceptional customer experience aligned with the brand values.

Head of Fashion Design & Operations Manager at YM Couture

April 30, 2025 - April 30, 2025

Lead creative and technical development of fashion collections; coordinate production and pattern-making teams; select materials; drive brand identity, design standards, and innovation; optimize workflows; maintain high design standards; coordinate product styling and shop operations as needed.