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I’m a data-driven marketing professional who loves turning complex data into clear, actionable insights. I’ve led advanced analytics and BI initiatives using Power BI, Looker Studio, SQL, and ETL tools, translating data from Paid Social, PPC, and GA4 into strategic recommendations for senior leadership. I also coordinate and create impactful content and campaigns across digital channels, aligning marketing objectives with measurable business results. I thrive on building integrated marketing strategies, optimizing cross-channel campaigns, and mentoring teams to deliver high-quality dashboards, reports, and creative output. I’m collaborative, proactive, and always looking for innovative ways to drive growth and improve decision-making through data-informed storytelling.…I’m a data-driven marketing professional who loves turning complex data into clear, actionable insights. I’ve led advanced analytics and BI initiatives using Power BI, Looker Studio, SQL, and ETL tools, translating data from Paid Social, PPC, and GA4 into strategic recommendations for senior leadership. I also coordinate and create impactful content and campaigns across digital channels, aligning marketing objectives with measurable business results. I thrive on building integrated marketing strategies, optimizing cross-channel campaigns, and mentoring teams to deliver high-quality dashboards, reports, and creative output. I’m collaborative, proactive, and always looking for innovative ways to drive growth and improve decision-making through data-informed storytelling.

Denis Makla J

Data Analyst, Marketing Strategist, Content Designer, +2

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I’m a data-driven marketing professional who loves turning complex data into clear, actionable insights. I’ve led advanced analytics and BI initiatives using Power BI, Looker Studio, SQL, and ETL tools, translating data from Paid Social, PPC, and GA4 into strategic recommendations for senior leadership. I also coordinate and create impactful content and campaigns across digital channels, aligning marketing objectives with measurable business results. I thrive on building integrated marketing strategies, optimizing cross-channel campaigns, and mentoring teams to deliver high-quality dashboards, reports, and creative output. I’m collaborative, proactive, and always looking for innovative ways to drive growth and improve decision-making through data-informed storytelling.…I’m a data-driven marketing professional who loves turning complex data into clear, actionable insights. I’ve led advanced analytics and BI initiatives using Power BI, Looker Studio, SQL, and ETL tools, translating data from Paid Social, PPC, and GA4 into strategic recommendations for senior leadership. I also coordinate and create impactful content and campaigns across digital channels, aligning marketing objectives with measurable business results. I thrive on building integrated marketing strategies, optimizing cross-channel campaigns, and mentoring teams to deliver high-quality dashboards, reports, and creative output. I’m collaborative, proactive, and always looking for innovative ways to drive growth and improve decision-making through data-informed storytelling.

Available to hire

I’m a data-driven marketing professional who loves turning complex data into clear, actionable insights. I’ve led advanced analytics and BI initiatives using Power BI, Looker Studio, SQL, and ETL tools, translating data from Paid Social, PPC, and GA4 into strategic recommendations for senior leadership. I also coordinate and create impactful content and campaigns across digital channels, aligning marketing objectives with measurable business results.

I thrive on building integrated marketing strategies, optimizing cross-channel campaigns, and mentoring teams to deliver high-quality dashboards, reports, and creative output. I’m collaborative, proactive, and always looking for innovative ways to drive growth and improve decision-making through data-informed storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at University of Arts London (UALSC)

July 1, 2024 - July 1, 2024

Led and developed an integrated marketing strategy, amplifying sales and revenue across PPC and social channels, and consistently improving paid traffic metrics. Oversaw campaign planning, budgeting, and cross-channel coordination to align with brand objectives.

Data Specialist at Network Rail

July 1, 2024 - November 8, 2025

Led the development of advanced analytics and BI initiatives using Power BI and Power Automate, translating complex data from Paid Social platforms, PPC and GA4 into actionable insights for senior leadership. Built streamlined reporting and data visualisation using ETL processes (Power Query, Funnel.io). Implemented reporting enhancements with Power BI and SQL for interactive dashboards and automated workflows, improving data accuracy and timeliness and enabling faster decision making.

Digital Media Planner at OMG (Versuni)

July 1, 2023 - July 1, 2023

Spearheaded holistic e-commerce strategy for Versuni, utilizing both PPC and Meta platforms to maximize reach, engagement, and conversions. Managed the campaign lifecycle from ideation to execution to optimization.

Social Account Manager at Walk-in Media (Vitality & Soho House & Co)

February 28, 2023 - February 28, 2023

Managed six-figure monthly budgets for UK and US markets, created dashboards to track performance, and executed campaigns on Meta and Pinterest. Drove revenue and lead generation benchmarks for clients in the insurance and hospitality sectors.

Bidable Account Manager at Total Media

September 1, 2022 - September 1, 2022

Orchestrated the transfer and management of BMW & MINI digital advertising accounts across multiple platforms, overseeing large PPC budgets and cross-channel strategy to optimize ROI and campaign performance.

Account Manager at Labelium

March 1, 2022 - March 1, 2022

Managed e-commerce campaigns for YSL and Inter Parfums across social and SEO channels in APAC, Europe, and the Americas. Consistently achieved ROIs above industry benchmarks by leveraging unique targeting capabilities and collaborative strategies for brand campaigns.