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Hi, I’m Karishma. I’m a creative marketing professional with 4+ years of experience leading digital campaigns and brand initiatives for global audiences. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling campaigns that drive engagement and revenue. My work spans fashion catalog management, digital merchandising, and brand presentation, with a track record of expanding catalogs, improving site usability, and orchestrating cross-platform campaigns across Sadguru and Isha Foundation. I love blending data with storytelling to create experiences that resonate and deliver measurable results.…Hi, I’m Karishma. I’m a creative marketing professional with 4+ years of experience leading digital campaigns and brand initiatives for global audiences. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling campaigns that drive engagement and revenue. My work spans fashion catalog management, digital merchandising, and brand presentation, with a track record of expanding catalogs, improving site usability, and orchestrating cross-platform campaigns across Sadguru and Isha Foundation. I love blending data with storytelling to create experiences that resonate and deliver measurable results.

Karishma

Creative Director, Brand Designer, Marketing Strategist, +2

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Hi, I’m Karishma. I’m a creative marketing professional with 4+ years of experience leading digital campaigns and brand initiatives for global audiences. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling campaigns that drive engagement and revenue. My work spans fashion catalog management, digital merchandising, and brand presentation, with a track record of expanding catalogs, improving site usability, and orchestrating cross-platform campaigns across Sadguru and Isha Foundation. I love blending data with storytelling to create experiences that resonate and deliver measurable results.…Hi, I’m Karishma. I’m a creative marketing professional with 4+ years of experience leading digital campaigns and brand initiatives for global audiences. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling campaigns that drive engagement and revenue. My work spans fashion catalog management, digital merchandising, and brand presentation, with a track record of expanding catalogs, improving site usability, and orchestrating cross-platform campaigns across Sadguru and Isha Foundation. I love blending data with storytelling to create experiences that resonate and deliver measurable results.

Available to hire

Hi, I’m Karishma. I’m a creative marketing professional with 4+ years of experience leading digital campaigns and brand initiatives for global audiences. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling campaigns that drive engagement and revenue.

My work spans fashion catalog management, digital merchandising, and brand presentation, with a track record of expanding catalogs, improving site usability, and orchestrating cross-platform campaigns across Sadguru and Isha Foundation. I love blending data with storytelling to create experiences that resonate and deliver measurable results.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Marketing Manager at Guru Purnima – Global Digital Campaign

January 1, 2024 - January 1, 2024

Directed global digital campaigns and branding initiatives; planned and coordinated multi-channel campaigns across Email, WhatsApp, and social media; drove engagement across large audiences and achieved strong revenue outcomes.

Campaign Lead at Sadguru & Isha Foundation – Global Campaigns

December 31, 2023 - December 31, 2023

Directed large-scale digital campaigns across Sadguru’s platforms; led multi-language outreach with influencers; drove high-value registrations and international attendance; ensured cohesive cross-platform execution and strong global visibility.

Marketing Expert & Fashion Catalog Manager at Isha Foundation / Isha Life

January 1, 2021 - January 1, 2021

Led the fashion catalog for Isha Life's apparel line; expanded catalog from 700 to 1,200+ SKUs; improved visibility and assortment depth; directed shoots and campaigns; enhanced customer experience and digital presence, with cross-functional collaboration across design, merchandising, and marketing.

Marketing Expert & Fashion Catalog Manager at Isha Foundation / Isha Life

January 1, 2018 - January 1, 2018

Led the fashion catalog for Isha Life's apparel line; expanded catalog from 700 to 1,200+ SKUs; resolved sizing issues with 95% accuracy; directed 5 major shoots covering 400+ garments and 4 festival campaigns (Raksha Bandhan, Holi, Diwali); streamlined product presentation and visual flow, improving site navigation and contributing to increased sales.