Hi, my name is Katrina, and I am a digital marketer with over 15 years of experience in creating data-driven digital marketing strategies that build brand value. I am passionate about turning ideas into engaging digital content, managing social media strategies, and delivering graphics that resonate with audiences. With experience across both print and digital design, photo and video editing, I enjoy collaborating cross-functionally to drive brand awareness and meaningful customer experiences in both B2B and B2C settings. From team projects to solo campaigns, I focus on clear communication, storytelling, and staying ahead of trends and competitors. I’m always eager to learn new tools and channels to help brands connect, grow, and deliver results.…

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Hi, my name is Katrina, and I am a digital marketer with over 15 years of experience in creating data-driven digital marketing strategies that build brand value. I am passionate about turning ideas into engaging digital content, managing social media strategies, and delivering graphics that resonate with audiences. With experience across both print and digital design, photo and video editing, I enjoy collaborating cross-functionally to drive brand awareness and meaningful customer experiences in both B2B and B2C settings. From team projects to solo campaigns, I focus on clear communication, storytelling, and staying ahead of trends and competitors. I’m always eager to learn new tools and channels to help brands connect, grow, and deliver results.…

Available to hire

Hi, my name is Katrina, and I am a digital marketer with over 15 years of experience in creating data-driven digital marketing strategies that build brand value. I am passionate about turning ideas into engaging digital content, managing social media strategies, and delivering graphics that resonate with audiences. With experience across both print and digital design, photo and video editing, I enjoy collaborating cross-functionally to drive brand awareness and meaningful customer experiences in both B2B and B2C settings.

From team projects to solo campaigns, I focus on clear communication, storytelling, and staying ahead of trends and competitors. I’m always eager to learn new tools and channels to help brands connect, grow, and deliver results.

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Skills

Experience Level

WordPress
Intermediate
Copywriting
Intermediate
Sharepoint
Intermediate
WooCommerce
Intermediate
YouTube
Intermediate
Adobe After Effects
Intermediate
Tiktok
Intermediate
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Language

Work Experience

Marketing Assistant at Janome Australia
January 1, 2019 - November 9, 2025
Contributed to digital design and video editing, copywriting and storytelling, customer service, brand awareness, and social media management across channels.
Marketing at Woodrow Handcarfts
September 1, 2006 - December 1, 2017
Earlier marketing role focusing on content creation, social media, branding, stock photography, and cross-channel design; supported dealer network and sponsorship activities (B2C content).

Education

Bachelor of Design at UniSC
January 11, 2030 - December 1, 2027

Qualifications

Bachelor of Design (Visual Communication)
January 1, 2022 - November 9, 2027
Minor in Social Media and Minor in Creative and Interactive Advertising
Bachelor of Health Science (Public Health )
February 28, 2001 - November 9, 2005
Minor in Health Promotion

Industry Experience

Software & Internet, Education, Professional Services, Retail
    paper Develop Point-of-Store Marketing for Janome Australia Dealer Network

    The goal of this project was to develop point-of-store printed marketing materials to enhance brand visibility, support reseller sales, and drive product engagement. All assets adhered to brand guidelines and delivered measurable results.

    paper Manager the Janome Australia YouTube Channel

    To create a strategic series of short-form educational sewing videos that showcase the innovation, quality and user-centric design that is Janome. This content supports Janome’s brand identity to inspire people to be more creative, driving consumer engagement and building long-term brand loyalty to position Janome as the trusted brand within the Australian Sewing Community.

    paper Manager the Janome Australia TikTok Account

    To launch and grow Janome Australia’s presence on TikTok as a strategic platform to reach a younger, creativity-driven audience by creating and posting engaging short-form video content that highlights the brand’s identity of inspiring people to be more creative.

    paper Social Media Manager for the Redcliffe Hockey Club

    Created social media assets in a consistent style and tone of voice that reflects the club’s values of Pride, Unity and Integrity.
    Provided content that celebrated cultural diversity and accessibility within the sport.
    Created content that featured players of all ages, genders and skill levels to represent the Unity and Integrity of the club.
    Created assets that highlighted the club’s sponsors, local partnerships and upcoming community events.
    Tracked social media analytics through vanity metrics and reported back to the committee monthly.