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I'm Angie Bustamante, a customer loyalty and communications strategist with 10+ years of experience driving engagement, retention, and revenue through content-led strategies across tech, retail, social services, education, and B2B distribution. I specialize in simplifying complex systems into clear customer journeys and measurable business impact through digital product communications for high-volume audiences. I thrive on turning abstract concepts into practical strategies, aligning product, marketing, and support teams to improve adoption and reduce friction, while delivering tangible results for global audiences.…I'm Angie Bustamante, a customer loyalty and communications strategist with 10+ years of experience driving engagement, retention, and revenue through content-led strategies across tech, retail, social services, education, and B2B distribution. I specialize in simplifying complex systems into clear customer journeys and measurable business impact through digital product communications for high-volume audiences. I thrive on turning abstract concepts into practical strategies, aligning product, marketing, and support teams to improve adoption and reduce friction, while delivering tangible results for global audiences.

Angie Bustamante

Content Strategist, Content Designer, Content Producer, +2

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I'm Angie Bustamante, a customer loyalty and communications strategist with 10+ years of experience driving engagement, retention, and revenue through content-led strategies across tech, retail, social services, education, and B2B distribution. I specialize in simplifying complex systems into clear customer journeys and measurable business impact through digital product communications for high-volume audiences. I thrive on turning abstract concepts into practical strategies, aligning product, marketing, and support teams to improve adoption and reduce friction, while delivering tangible results for global audiences.…I'm Angie Bustamante, a customer loyalty and communications strategist with 10+ years of experience driving engagement, retention, and revenue through content-led strategies across tech, retail, social services, education, and B2B distribution. I specialize in simplifying complex systems into clear customer journeys and measurable business impact through digital product communications for high-volume audiences. I thrive on turning abstract concepts into practical strategies, aligning product, marketing, and support teams to improve adoption and reduce friction, while delivering tangible results for global audiences.

Available to hire

I’m Angie Bustamante, a customer loyalty and communications strategist with 10+ years of experience driving engagement, retention, and revenue through content-led strategies across tech, retail, social services, education, and B2B distribution. I specialize in simplifying complex systems into clear customer journeys and measurable business impact through digital product communications for high-volume audiences.
I thrive on turning abstract concepts into practical strategies, aligning product, marketing, and support teams to improve adoption and reduce friction, while delivering tangible results for global audiences.

Skills

Copywriting

Branding

CRM

Experience Level

Copywriting

Expert

Branding

Expert

CRM

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Head of Customer Loyalty & Profitability at Symplifica

October 1, 2023 - Present

Led customer loyalty and retention strategy for a digital HR platform serving thousands of users. Achieved 109% of annual e-commerce revenue target, generating COP 270M through content-driven campaigns. Planned and executed the company’s largest annual community event, doubling attendance (400 vs 200). Designed customer communications that reduced support demand and increased product adoption.

Customer Loyalty Lead – Peru & Chile at Gabrica

February 1, 2020 - October 1, 2021

Designed and implemented a regional loyalty program adopted by 70% of active customers across Peru and Chile. Strengthened customer retention through educational content and segmented communications. Collaborated with regional sales and marketing teams to support growth objectives.

Senior Account Executive at Colsubsidio

April 1, 2021 - November 1, 2021

Managed corporate accounts and advised employers on employee benefit programs. Led engagement initiatives across education, wellness, and social services portfolios.

Commercial Advisor at Compensar

May 1, 2018 - April 1, 2019

Advised individual and corporate clients on health, education, and welfare services. Supported customer onboarding and long-term relationship management.

Customer Analyst at Makro Supermayorista

December 1, 2015 - March 1, 2017

Analyzed customer behavior to support commercial and promotional decisions. Developed reports to optimize pricing, promotions, and customer experience.