Askin Cangunfer

Global VEOCEL Brand Marketing Manager at Lenzing AG

Leads global branding for VEOCEL, responsible for brand equity, architecture, and cascading global campaigns; coordinates with regional marketing and sales to activate the brand worldwide.

Global Brand Marketing Manager, VEO CEL at Lenzing AG

Led global branding of VEO CEL, maintaining brand equity and architecture; steered global campaigns; guided regional marketing and sales teams to cascade global activation across markets.

Global Brand & Product Marketing Lead at Lenzing AG

Leading GB&PM department (branding, digital marketing, PR & advertising, trade marketing, and product marketing); setting global marketing and branding strategy; representing marketing on the Nonwoven Division Management Team; guiding regional marketing teams to execute global strategy.

Senior Brand & HCP Marketing Manager at GSK Consumer Health

Led P&L and 360 offline & digital marketing strategy for Respiratory Health and Smokers’ Health categories; managed two direct reports; contributed to €36M in revenue and 30% of total GSK CH revenue; launched Natural segment of Panadol MEA; managed www.haleonhealthpart ner content.

Sr. Brand & HCP Marketing Manager at GSK Consumer Health

Led P&L and 360 offline & digital marketing strategy for Respiratory Health and Smokers’ Health categories; launched Naturals segment of Panadol for MEA; achieved 11% value market share; built content platform HaleonHealth partner.

Senior Brand Marketing Manager at GSK Consumer Health

Led P&L and 360 offline & online B2B (HCP) and B2C marketing strategy and activation for Otrivin and Nicotinell; business size €18M; team of 2 direct reports; built field activities, content, and campaigns; launched halo health partner platform.

Sr. Brand Marketing Manager at GSK Consumer Health

Led P&L and 360 offline & online marketing for Otrivin and Nicotinell; B2B/HCP and B2C channels; built large 360 marketing program; launched HaleonHealth partner; built digital content platform.

Sr. Brand & Digital Marketing Manager at Exeltis Pharmaceuticals

Led P&L and 360 marketing strategy for Pain & Orthopaedic, Women's Health, and Food Supplements; managed a team of 3; launched Regenesis Max; built a digital marketing function including content, SEO/SEM, and media buying; enabled revenue growth.

Category Trade Marketing & SFE Team Lead at Reckitt Benckiser

Led P&L (€46M in 2017) and trade marketing strategy for OTC and Personal Care; built a 16-person team in 4 months; implemented G2M & R2M structures; established KPIs for sales force detailing and field operations; led S&OP process with supply chain.

Category Trade Marketing & SFE Team Lead at Reckitt Benckiser

Led P&L (€46M in 2017) and trade marketing strategy & activation for OTC and Personal Care brands; built a team of 16 in 4 months; established G2M & R2M structures, KPIs, and S&OP processes; oversaw field sales operations.

Trade Marketing Executive at Mondelez International

Led shopper & in-store marketing across Modern & Traditional channels; trained 300+ merchandisers and 60+ field sales team members on KPIs; coordinated regional and global in-store insights studies; set visibility, availability, penetration KPIs and tracked progress.

Junior Brand Manager at Bayer Consumer Health

Supported Nutritional category in 360 marketing activities; launched Elevit Prenatal formulation across MEA & Eastern Europe; contributed to 360 B2C marketing efforts.