I'm Nydia Cisneros, a multidisciplinary creative with a 360° POV that fuses the grit and glamour of art and design to craft authentic brand experiences. I blend strategic rigor with expressive craft to translate ideas into culture-shaping creative that resonates across product, packaging, and in-store and digital storytelling. As a seasoned strategist and brand builder, I lead concept development, brand strategy, art direction, storytelling, and visual merchandising across print, packaging, and digital platforms. My work spans beauty, fashion, and lifestyle brands, delivering cohesive ecosystems from concept to execution and fostering meaningful connections with audiences.

Nydia Cisneros

I'm Nydia Cisneros, a multidisciplinary creative with a 360° POV that fuses the grit and glamour of art and design to craft authentic brand experiences. I blend strategic rigor with expressive craft to translate ideas into culture-shaping creative that resonates across product, packaging, and in-store and digital storytelling. As a seasoned strategist and brand builder, I lead concept development, brand strategy, art direction, storytelling, and visual merchandising across print, packaging, and digital platforms. My work spans beauty, fashion, and lifestyle brands, delivering cohesive ecosystems from concept to execution and fostering meaningful connections with audiences.

Available to hire

I’m Nydia Cisneros, a multidisciplinary creative with a 360° POV that fuses the grit and glamour of art and design to craft authentic brand experiences. I blend strategic rigor with expressive craft to translate ideas into culture-shaping creative that resonates across product, packaging, and in-store and digital storytelling.

As a seasoned strategist and brand builder, I lead concept development, brand strategy, art direction, storytelling, and visual merchandising across print, packaging, and digital platforms. My work spans beauty, fashion, and lifestyle brands, delivering cohesive ecosystems from concept to execution and fostering meaningful connections with audiences.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent

Work Experience

Art Director at Forma Brand / SNR VM Designer
February 1, 2025 - February 1, 2025
Led art direction and concept development for multi-channel launch campaigns across print, visual merchandising, and digital platforms. Directed the creation of visually compelling print materials, including packaging and collateral, ensuring alignment with brand guidelines and global campaign objectives.
Creative Director & Innovation at THG
January 1, 2025 - January 1, 2025
Revitalized a 40-year-old beauty manufacturer by integrating modern creative direction and branding strategies, transforming it into a streamlined partner for global brands. Led product acquisition and color development for celebrity-backed lines in collaboration with Sephora; launched the AF94 diffusion line with Walmart; defined brand DNA across clean beauty and mass retail; partnered with executives to build cohesive product ecosystems and drive innovation.
Designer at Benefit Cosmetics / SNR VM Designer
May 1, 2023 - May 1, 2023
Led visual merchandising design and packaging assets; collaborated across brands to maintain cohesive global campaigns and elevate in-store experiences.
Associate Creative Director at Smashbox
April 1, 2019 - April 1, 2019
Spearheaded product concept development by translating trend forecasts and consumer insights into market-ready concepts; led end-to-end campaign photo/video shoots and art direction; redesigned gondolas/secondary displays for Sephora and Ulta to elevate in-store brand presence.
Designer at Urban Decay / SNR VM Designer
October 1, 2015 - October 1, 2015
Directed VM concepts and collateral; supported global campaigns across print and digital channels.
Creative Director at Imperial Barber Products
January 1, 2014 - January 1, 2014
Led comprehensive brand development across customer touchpoints, packaging ecosystems, and partnerships with Nordstrom, Ray-Ban, Vice, and FYF Music Festival; directed integrated photography/video campaigns across all sales channels.
Brand Director at Marika Vera
March 1, 2012 - March 1, 2012
Directed brand strategy and packaging ecosystems; led partnerships and experiential activations to grow cultural relevance.
Associate Creative Director at Perfect Holiday
December 1, 2008 - December 1, 2008
Assisted creative direction and concept development; contributed to integrated campaigns across print and digital assets.

Education

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Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Professional Services