Available to hire
I am a data-driven marketing strategist with 15+ years of experience leading omnichannel campaigns for national brands. I excel in digital marketing, brand strategy, and cross-functional leadership, consistently exceeding KPIs and improving customer engagement across channels.
I thrive on turning data into actionable plans, collaborating with sales, product, and creative teams to deliver campaigns that drive growth, enhance brand visibility, and deliver measurable results.
Experience Level
Language
English
Fluent
Work Experience
Account Supervisor at Clutch Studios
May 1, 2025 - May 1, 2025Directed omnichannel marketing strategies for 500+ automotive aftersales programs across North America. Developed monthly social media content strategies to boost aftermarket parts sales. Led cross-functional collaboration to produce brand-aligned promotional content. Strengthened client relationships by guiding marketing strategy discussions with dealerships and stakeholders.
Marketing Manager at AAMCO Transmissions & Total Car Care
March 1, 2024 - March 1, 2024Led digital and local marketing efforts for 200+ franchise locations in the Northeast. Designed and executed lead generation campaigns using OTT, paid search, and Google Ads. Developed content calendars for dealership Google Business Profiles to enhance local SEO. Maintained consistent branding through cross-functional team collaboration.
Field Marketing Manager at Bridgestone Retail Operations (BSRO)
May 1, 2022 - May 1, 2022Managed marketing initiatives for 2,000+ national retail stores, including Firestone Complete Auto Care. Coordinated brand campaigns that increased awareness and in-store traffic. Oversaw agency efforts for in-store promotions, advertising, and PR initiatives. Conducted market research and competitive analysis for campaign refinement. Helped manage a $700K annual marketing budget.
Retail Marketing Manager at Franklin American Mortgage Company
October 1, 2018 - October 1, 2018Developed national marketing strategies for retail loan officers, increasing online visibility and customer acquisition. Improved SEO by creating and optimizing Google Business Profiles for branch offices. Led marketing for events, including trade shows and sponsored community initiatives. Implemented and automated customer email campaigns, including drip campaigns.
Education
Bachelor of Science in Communication at University of Tennessee - Knoxville
January 11, 2030 - November 9, 2025Bachelor of Science in Communication at University of Tennessee - Knoxville
January 11, 2030 - November 9, 2025Bachelor of Science in Communications at University of Tennessee - Knoxville
January 11, 2030 - November 9, 2025Qualifications
Industry Experience
Retail, Professional Services, Media & Entertainment, Financial Services
Experience Level
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