I’m Clara Masip Baugh, a multidisciplinary digital content specialist, with 12+ years of experience in content strategy, content writing and UX writing, in both execution and leadership roles. I have a proven track record creating meaningful products and experiences through data-driven, goal-focused, and human-centered content that leaves a lasting impact on people's lives and drives sustainable growth. I create strategies and experiences that help brands and their products connect with their users and maximise business objectives. I have worn many hats within the digital spectrum, and that has become my unique value. While I approach problem-solving strategically, I come alive when collaborating with others to tell stories about solutions that matter. I'm bilingual in English and Spanish at a native level because of family reasons, and work in both languages.

Clara Masip Baugh

I’m Clara Masip Baugh, a multidisciplinary digital content specialist, with 12+ years of experience in content strategy, content writing and UX writing, in both execution and leadership roles. I have a proven track record creating meaningful products and experiences through data-driven, goal-focused, and human-centered content that leaves a lasting impact on people's lives and drives sustainable growth. I create strategies and experiences that help brands and their products connect with their users and maximise business objectives. I have worn many hats within the digital spectrum, and that has become my unique value. While I approach problem-solving strategically, I come alive when collaborating with others to tell stories about solutions that matter. I'm bilingual in English and Spanish at a native level because of family reasons, and work in both languages.

Available to hire

I’m Clara Masip Baugh, a multidisciplinary digital content specialist, with 12+ years of experience in content strategy, content writing and UX writing, in both execution and leadership roles. I have a proven track record creating meaningful products and experiences through data-driven, goal-focused, and human-centered content that leaves a lasting impact on people’s lives and drives sustainable growth.

I create strategies and experiences that help brands and their products connect with their users and maximise business objectives. I have worn many hats within the digital spectrum, and that has become my unique value. While I approach problem-solving strategically, I come alive when collaborating with others to tell stories about solutions that matter. I’m bilingual in English and Spanish at a native level because of family reasons, and work in both languages.

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Experience Level

Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior UX Writer at Mango
January 1, 2021 - November 9, 2025
In charge of a 6-month project to incorporate a new business strategy into the existing Mango e-commerce. Participated from ideation to launch, researching, writing, iterating, refining, mapping, strategising, and testing.
Founder & CEO at bobsagency.com
January 1, 2017 - November 9, 2025
Founded a content agency offering strategic content services specialised in tech. Led content strategy, content design, UX writing, and localization for clients including ISDIN, Roche, Google, Pronokal, Grupo Pascual, Barça, allWomen & Taxfix; managed a team and delivered multiple projects.
Content Director at Alpadia
January 1, 2016 - January 1, 2016
In charge of all the content around the brand. Managing a team of writers, improving the website UX, creating eLearning materials, and building and maintaining content strategies.
Lead UX Writer and Content Strategist at eDreamsODIGEO
January 1, 2015 - January 1, 2015
I managed the product content across all brands and platforms, building the content style guide, as well as defining, ideating, designing, writing, and testing data-driven UX content.
Content Manager at Pleasepoint Artificial Intelligence
January 1, 2015 - January 1, 2015
Responsible for developing the voice for all aspects of the organization's online presence. Coordinating UX processes between designers, content writers, and developers, writing and editing online content for all channels.
Content Writer at Booking.com
January 1, 2013 - January 1, 2013
Joined the in-house content team for a 6-month acquisition project; relocated to Amsterdam to create a high volume of product content, contributing to significant growth.

Education

Bachelor in Graphic Design and Advertising at UDIT (Universidad de Diseño y Tecnología)
January 11, 2030 - November 9, 2025
UX writing Course at UX Writing Hub
January 11, 2030 - November 9, 2025
Microcopy & UX writing: The Complete Course at Udemy
January 11, 2030 - November 9, 2025
UX/UI design Bootcamp at AllWomen
January 11, 2030 - November 9, 2025
The PowerMBA at ThePower Business School
January 11, 2030 - November 9, 2025
Advanced Written English at University of California
January 11, 2030 - November 9, 2025
Advanced SEO Program at Seeway
January 11, 2030 - November 9, 2025

Qualifications

UX writing Course
January 11, 2030 - November 9, 2025
Microcopy & UX writing: The Complete Course
January 11, 2030 - November 9, 2025
UX/UI design Bootcamp
January 11, 2030 - November 9, 2025
The PowerMBA
January 11, 2030 - November 9, 2025
Advanced Written English
January 11, 2030 - November 9, 2025
Advanced SEO Program
January 11, 2030 - November 9, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services