Clara Masip Baugh

I’m Clara Masip Baugh, a multidisciplinary digital content specialist, with 12+ years of experience in content strategy, content writing and UX writing, in both execution and leadership roles. I have a proven track record creating meaningful products and experiences through data-driven, goal-focused, and human-centered content that leaves a lasting impact on people’s lives and drives sustainable growth.

I create strategies and experiences that help brands and their products connect with their users and maximise business objectives. I have worn many hats within the digital spectrum, and that has become my unique value. While I approach problem-solving strategically, I come alive when collaborating with others to tell stories about solutions that matter. I’m bilingual in English and Spanish at a native level because of family reasons, and work in both languages.