I am a dynamic, globally minded marketing professional with experience across the USA, Asia, and Europe. I hold a diverse educational background and a passion for women’s health, wellness, and mental health. I’m skilled at fostering inclusive environments, adapting to varied contexts, and leading strategic campaigns to advance sustainable development goals, including UN initiatives. I’ve represented organizations at high-profile venues like the United Nations and have built global brand management and advocacy capabilities across cross-cultural teams. I’m comfortable bridging public relations, marketing, and communications to drive meaningful impact, and I enjoy leveraging AI tools to optimize processes and outcomes. I’ve led content, social media, and PR efforts for startups and nonprofits, coordinating across F&B, beauty, wellness, fashion, and hospitality sectors. My work includes crafting press releases, pitching to major outlets, influencer outreach, content curation, platform management, and Canva design to boost visibility and lead generation. I’ve developed and executed social media strategies and campaigns across multiple platforms, integrated AI-driven workflows, and collaborated with local news outlets to deepen industry knowledge and reach. I’m eager to apply a multicultural perspective and a robust toolkit in digital marketing, PR, and brand building to contribute to innovative, impactful teams.

Yasmin Heaney

I am a dynamic, globally minded marketing professional with experience across the USA, Asia, and Europe. I hold a diverse educational background and a passion for women’s health, wellness, and mental health. I’m skilled at fostering inclusive environments, adapting to varied contexts, and leading strategic campaigns to advance sustainable development goals, including UN initiatives. I’ve represented organizations at high-profile venues like the United Nations and have built global brand management and advocacy capabilities across cross-cultural teams. I’m comfortable bridging public relations, marketing, and communications to drive meaningful impact, and I enjoy leveraging AI tools to optimize processes and outcomes. I’ve led content, social media, and PR efforts for startups and nonprofits, coordinating across F&B, beauty, wellness, fashion, and hospitality sectors. My work includes crafting press releases, pitching to major outlets, influencer outreach, content curation, platform management, and Canva design to boost visibility and lead generation. I’ve developed and executed social media strategies and campaigns across multiple platforms, integrated AI-driven workflows, and collaborated with local news outlets to deepen industry knowledge and reach. I’m eager to apply a multicultural perspective and a robust toolkit in digital marketing, PR, and brand building to contribute to innovative, impactful teams.

Available to hire

I am a dynamic, globally minded marketing professional with experience across the USA, Asia, and Europe. I hold a diverse educational background and a passion for women’s health, wellness, and mental health. I’m skilled at fostering inclusive environments, adapting to varied contexts, and leading strategic campaigns to advance sustainable development goals, including UN initiatives. I’ve represented organizations at high-profile venues like the United Nations and have built global brand management and advocacy capabilities across cross-cultural teams. I’m comfortable bridging public relations, marketing, and communications to drive meaningful impact, and I enjoy leveraging AI tools to optimize processes and outcomes.

I’ve led content, social media, and PR efforts for startups and nonprofits, coordinating across F&B, beauty, wellness, fashion, and hospitality sectors. My work includes crafting press releases, pitching to major outlets, influencer outreach, content curation, platform management, and Canva design to boost visibility and lead generation. I’ve developed and executed social media strategies and campaigns across multiple platforms, integrated AI-driven workflows, and collaborated with local news outlets to deepen industry knowledge and reach. I’m eager to apply a multicultural perspective and a robust toolkit in digital marketing, PR, and brand building to contribute to innovative, impactful teams.

See more

Language

English
Fluent
French
Beginner

Work Experience

Director of Marketing & Communications at The Spot
May 12, 2025 - November 9, 2025
Lead overall marketing and communications strategy; assist in marketing efforts and communications operations; manage PR strategy for startup, including press releases, pitches, influencer outreach, media coverage, and AI-driven process improvements. Supported ThinkSport’s flagship innovation event at the Olympic Museum in Lausanne and coordinated live social media coverage; reported to CEO/COO and guided cross-platform campaigns to boost brand visibility and engagement.
Public Relations Internship at HJ-PR
April 1, 2024 - April 1, 2024
Assisted PR team in managing client portfolios across F&B, beauty, wellness, fashion, and hospitality; drafted press materials; conducted trend research; built relationships with top outlets (BuzzFeed, Forbes, Refinery29); handled content curation and Canva design to boost brand visibility and lead generation.
Public Relations Internship at LUX Denver
September 1, 2023 - September 1, 2023
Supported PR activities for California-based client; contributed to media outreach, press materials, and event support; assisted in coordinating campaigns to raise brand presence in the market.
Social Media Marketing Internship at Innitium Health
August 1, 2022 - August 1, 2022
Developed and executed social media strategies; created content calendars; managed platforms; collaborated to deepen audience engagement and support health-focused campaigns in a multi-platform environment.

Education

Master of Arts in International Management at Geneva Business School
January 1, 2025 - January 1, 2026
Bachelor of Arts in Sociology | Business at University of Colorado Boulder
January 1, 2019 - January 1, 2023
Certificate in Digital Marketing at University of Northwestern Kellogg School of Management
January 1, 2024 - January 1, 2024
Diploma - High School at Singapore American School
January 1, 2012 - January 1, 2019

Qualifications

Certificate in Digital Marketing
January 1, 2024 - January 1, 2024
Diploma - High School
January 1, 2012 - January 1, 2019

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Healthcare