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I'm a results-driven business development and marketing professional with a track record across education, e-commerce, and tech sectors. Based in Bamako, I specialize in student support, enrollment campaigns, PR, marketing strategies, and events coordination, building strong partnerships and driving growth. As a co-founder of Solaris Mali and leader of cross-border teams, I thrive on turning data into action, optimizing campaigns and websites, and coordinating diverse stakeholders from Mali, China, and beyond. I'm passionate about education, technology, and sustainable energy initiatives and eager to contribute to impactful projects.…I'm a results-driven business development and marketing professional with a track record across education, e-commerce, and tech sectors. Based in Bamako, I specialize in student support, enrollment campaigns, PR, marketing strategies, and events coordination, building strong partnerships and driving growth. As a co-founder of Solaris Mali and leader of cross-border teams, I thrive on turning data into action, optimizing campaigns and websites, and coordinating diverse stakeholders from Mali, China, and beyond. I'm passionate about education, technology, and sustainable energy initiatives and eager to contribute to impactful projects.

Madame SOW Awa GAKOU

Marketing Strategist, Web Designer, Graphic Designer, +2

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I'm a results-driven business development and marketing professional with a track record across education, e-commerce, and tech sectors. Based in Bamako, I specialize in student support, enrollment campaigns, PR, marketing strategies, and events coordination, building strong partnerships and driving growth. As a co-founder of Solaris Mali and leader of cross-border teams, I thrive on turning data into action, optimizing campaigns and websites, and coordinating diverse stakeholders from Mali, China, and beyond. I'm passionate about education, technology, and sustainable energy initiatives and eager to contribute to impactful projects.…I'm a results-driven business development and marketing professional with a track record across education, e-commerce, and tech sectors. Based in Bamako, I specialize in student support, enrollment campaigns, PR, marketing strategies, and events coordination, building strong partnerships and driving growth. As a co-founder of Solaris Mali and leader of cross-border teams, I thrive on turning data into action, optimizing campaigns and websites, and coordinating diverse stakeholders from Mali, China, and beyond. I'm passionate about education, technology, and sustainable energy initiatives and eager to contribute to impactful projects.

Available to hire

I’m a results-driven business development and marketing professional with a track record across education, e-commerce, and tech sectors. Based in Bamako, I specialize in student support, enrollment campaigns, PR, marketing strategies, and events coordination, building strong partnerships and driving growth.

As a co-founder of Solaris Mali and leader of cross-border teams, I thrive on turning data into action, optimizing campaigns and websites, and coordinating diverse stakeholders from Mali, China, and beyond. I’m passionate about education, technology, and sustainable energy initiatives and eager to contribute to impactful projects.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Chinese

Advanced

Spanish; Castilian

Advanced

Work Experience

Business Development Manager at DUNIS University - BEM Group

December 31, 2025 - December 31, 2025

Led student support, enrollment initiatives, public relations, marketing campaigns, and events coordination for the Dakar-based education sector; built partnerships with academic institutions and stakeholders to drive growth and visibility.

Co-founder at SOLARIS MALI

January 1, 2023 - November 9, 2025

Co-founded Solaris Mali to promote solar energy solutions; oversee operations, project planning, installation and maintenance services, and client relations.

Project Manager at VIP.com

December 31, 2023 - December 31, 2023

Data analysis; coordination between teams (>50 people) across UK, North America, and Europe; hiring and training remote customer service teams in China and the UK; KOL relations; brand website management; script writing; livestreams optimization; public relations; English/French translation; website optimization.

Marketing Operations Manager at ZOENZO Network Technology Co., Ltd.

December 31, 2021 - December 31, 2021

In charge of marketing and localization teams; digital marketing for mobile app solutions (iOS and Android); data analysis; social media marketing; SEO; website optimization; English-French translation and creative writing.

Marketing Consultant at DKT International

December 31, 2020 - December 31, 2020

Development of reproductive health awareness campaigns (TV, radio, social media, billboards); product packaging development; Mali team coordination; liaison between West Africa HQ and Mali office; team training in Grand Bassam, Ivory Coast.

International Sales Account Manager at CHINAMAR LTD

December 31, 2018 - December 31, 2018

Client portfolio management; sourcing from factories; Canton Fair booth coordination; business travels in Asia, North America, and Africa.

Packaging Project Manager at DINOVA Ltd

December 31, 2016 - December 31, 2016

Product packaging development for French supermarkets; management of sourcing and design teams; liaison with European customers; copywriting; creative writing; localization.

Freelance Writer at XKB.com.cn

January 1, 2015 - January 1, 2015

Chronic writing for the 'Hi Guangzhou' section about life experience as a foreigner living in China.