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Market Intelligence and Consumer Insight Specialist with over 7.5 years delivering data-driven business strategies in global FMCG, Pharmaceutical, Technology, Retail, Automotive and animal nutrition & health markets, Expertise in building complex data models, advanced analytics, and creating BI dashboards for strategic decision-making, I have a proven ability to work in cross-functional teams and manage intern…Market Intelligence and Consumer Insight Specialist with over 7.5 years delivering data-driven business strategies in global FMCG, Pharmaceutical, Technology, Retail, Automotive and animal nutrition & health markets, Expertise in building complex data models, advanced analytics, and creating BI dashboards for strategic decision-making, I have a proven ability to work in cross-functional teams and manage intern

Lixia Huang

Data Scientist, Data Analyst, Marketing Analyst, +2

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Market Intelligence and Consumer Insight Specialist with over 7.5 years delivering data-driven business strategies in global FMCG, Pharmaceutical, Technology, Retail, Automotive and animal nutrition & health markets, Expertise in building complex data models, advanced analytics, and creating BI dashboards for strategic decision-making, I have a proven ability to work in cross-functional teams and manage intern…Market Intelligence and Consumer Insight Specialist with over 7.5 years delivering data-driven business strategies in global FMCG, Pharmaceutical, Technology, Retail, Automotive and animal nutrition & health markets, Expertise in building complex data models, advanced analytics, and creating BI dashboards for strategic decision-making, I have a proven ability to work in cross-functional teams and manage intern

Available to hire

Market Intelligence and Consumer Insight Specialist with over 7.5 years delivering data-driven business strategies in global FMCG, Pharmaceutical, Technology, Retail, Automotive and animal nutrition & health markets, Expertise in building complex data models, advanced analytics, and creating BI dashboards for strategic decision-making, I have a proven ability to work in cross-functional teams and manage intern

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Fluent

French

Advanced

Work Experience

Global Marketing & Customer Insight Analyst at Adisseo SAS

February 1, 2023 - November 9, 2025

Established a comprehensive global database for market share, FCR, price, production and consumption of meat and milk products to support strategic planning and reporting, reducing reporting time by 30%. Developed a global market sizing model using advanced analytics to forecast feed volume and support annual sales budgeting across 100+ countries (4 main species and 6 regions), increasing data accuracy by 35%. Delivered actionable global market and customer insights by analyzing sales, price and customer data; created KPI reporting and dashboards; led a global customer satisfaction project; tracked market demand and plant capacity for major additives (methionine, vitamins, amino acids, enzymes). Collaborated with Sales, Marketing, 6 Regions, and 3 Strategic Business Units to align commercial priorities and business strategy.

Business Intelligence Analyst at EU Society of Cardiology

October 1, 2022 - October 1, 2022

Analyzed sales force and SQL-based datasets to support KPI tracking and campaign evaluation; built BI dashboards for membership, campaign performance and website activity; improved data reliability and reporting effectiveness.

Network Planning Manager at Vivo Communication Technology

December 1, 2020 - December 1, 2020

Developed annual plans for 4,000+ offline retail shops across 28 provinces; performed market analyses and competitive assessments to guide retail expansion; optimized operations and go-to-market execution.

Senior Research Executive at Ipsos & Kantar Market Research Consulting

January 1, 2020 - January 1, 2020

Data modeling including dimensional modeling, star-schema modeling, gap analysis, PCA and clustering; forecasting; dashboard and report development; supported market research across FMCG, pharmaceutical, automotive, technology and retail; managed client relationships and delivered insights to guide strategic decisions.