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I am an experienced digital and data marketing professional with a track record of delivering impactful 1:1 customer experiences through CRM and marketing automation across email, SMS, paid media, DM and frontline channels. I excel at leading transformation initiatives, building high-performing teams, and translating complex marketing goals into scalable, data-driven solutions. I have worked across Australia and overseas with a range of organisations from startups to internationally recognised brands, across various sectors, delivering omni-channel campaigns and customer journey optimization.…I am an experienced digital and data marketing professional with a track record of delivering impactful 1:1 customer experiences through CRM and marketing automation across email, SMS, paid media, DM and frontline channels. I excel at leading transformation initiatives, building high-performing teams, and translating complex marketing goals into scalable, data-driven solutions. I have worked across Australia and overseas with a range of organisations from startups to internationally recognised brands, across various sectors, delivering omni-channel campaigns and customer journey optimization.

Stuart Smith

Designer, Brand Designer, Product Designer, +2

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I am an experienced digital and data marketing professional with a track record of delivering impactful 1:1 customer experiences through CRM and marketing automation across email, SMS, paid media, DM and frontline channels. I excel at leading transformation initiatives, building high-performing teams, and translating complex marketing goals into scalable, data-driven solutions. I have worked across Australia and overseas with a range of organisations from startups to internationally recognised brands, across various sectors, delivering omni-channel campaigns and customer journey optimization.…I am an experienced digital and data marketing professional with a track record of delivering impactful 1:1 customer experiences through CRM and marketing automation across email, SMS, paid media, DM and frontline channels. I excel at leading transformation initiatives, building high-performing teams, and translating complex marketing goals into scalable, data-driven solutions. I have worked across Australia and overseas with a range of organisations from startups to internationally recognised brands, across various sectors, delivering omni-channel campaigns and customer journey optimization.

Available to hire

I am an experienced digital and data marketing professional with a track record of delivering impactful 1:1 customer experiences through CRM and marketing automation across email, SMS, paid media, DM and frontline channels. I excel at leading transformation initiatives, building high-performing teams, and translating complex marketing goals into scalable, data-driven solutions. I have worked across Australia and overseas with a range of organisations from startups to internationally recognised brands, across various sectors, delivering omni-channel campaigns and customer journey optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager 1:1 Customer Experience at RACV – Melbourne, Australia

July 1, 2025 - July 1, 2025

Designing, developing and implementing the Customer Contact Framework, integrating into RACV's marketing and communications architecture to engage members at the right time, through the right channel, with the right message. Led omni-channel audience orchestration and supported enterprise-wide planning; defined technical requirements for Salesforce CRM and delivered an enterprise Promotions & Discounts capability; mentored team and enabled knowledge sharing.

Acting Manager – CRM & Automation at RACV – Melbourne

July 1, 2025 - July 1, 2025

Head of a 12-person team (3 direct reports), responsible for budget planning and resourcing; supported the planning and delivery of 1:1 marketing for Home, Motor and Leisure; mentored team on CRM and automation delivery; produced sprint velocity reports.

Business Analyst at RACV – Melbourne

October 1, 2022 - October 1, 2022

Co-ordinated 1:1 journeys and newsletters using Salesforce Marketing Cloud; developed briefs for campaigns and audience builds; planned sprint prioritisation for a SFMC team of 12; launched over 12 journeys and audience builds; achieved successful data integration between SFCRM and SFMC and rebuilt and relaunched over 40 campaigns.

Marketing Consultant at Blirt – Gold Coast, Australia

November 30, 2019 - November 30, 2019

Strategic Salesforce consultant working with SMBs; roadmap development, requirements documentation, implementation support and client onboarding.

Digital Solutions Consultant at Fuji Xerox Document Management Solutions – Sydney, Australia

January 31, 2017 - January 31, 2017

Pre-sales Solutions Consultant specialising in adoption of Marketing Automation; development of RFPs, best practice documentation and solutions for personalised video technology.

Client Services Director at Ignite Digital – Sydney, Australia

June 30, 2016 - June 30, 2016

Strategic account management for Optus, Citibank, Pernod Ricard, Hoyts, RSA NSW and Nine Entertainment Co.; designed and deployed end-to-end automated digital campaigns and guided production teams.

Strategic Account Manager at Silverpop APAC – Sydney, Australia

March 31, 2014 - March 31, 2014

Account management, onboarding, and campaign strategy; integration with CRM platforms and cross-channel campaigns including SMS, call-centres and microsites; led lead scoring for B2B clients.

Senior Account Manager at Salmat Digital – Sydney, Australia

March 31, 2013 - March 31, 2013

Account management for Optus and Virgin Mobile; implemented email campaigns, microsites and loyalty program campaigns; collaborated on cross-divisional campaigns and platform enhancements.

Account (Programme) Manager at e-Dialog (Zeta Interactive) – London, UK

May 31, 2011 - May 31, 2011

Managed key accounts including Expedia, Skype, Toys ‘R’ Us Australia and net-a-porter; provided business analysis, advanced email marketing consultancy and budget control.

Customer Liaison Officer – Data Services Division at Database Consultants Australia (DCA) – Melbourne, Australia

April 30, 2009 - April 30, 2009

Managed data cleansing, conversion, deduplication and enhancement; implemented direct marketing campaigns for Australian and international clients including GM Holden and Officeworks.