Available to hire
Advertising, Marketing & Communications Strategist with 19+ years of success driving brand growth, content development, and campaign execution.
Expert at aligning business goals with creative vision to deliver measurable results. Award-winning leader recognized for revitalizing underperforming campaigns, building teams, and producing standout creative.
Experience Level
Language
English
Fluent
Work Experience
Marketing Strategist (Go-To-Market) / Consumer & Brand Marketing Manager at McClatchy Media
September 1, 2025 - September 1, 2025Increased customer retention by 400% through cross-platform campaigns integrating digital and print media; Boosted market share in Fort Worth by 60% with targeted non-subscriber campaigns; Directed GTM marketing & brand strategy across 30 U.S. markets; Oversaw national digital product launch achieving 80% retention rate with research-driven planning and competitor analysis; Executed multi-channel strategies (social, email, SEO/SEM, content) to grow brand awareness and lead generation; Partnered with sales, product, and design teams to align messaging and branding initiatives; Leveraged AI tools to automate workflows and generate high-impact creative content.
Vice President of Creative at 3 Fold Communications
December 31, 2021 - December 31, 2021Created and maintained a creative, production, copywriting, and media department; Led creative team of designers, writers, and media staff; Delivered award-winning campaigns and elevated client experience; Applied education expertise to connect audiences with impactful messaging; Oversaw production of video, design, and collateral; Strengthened processes to meet client expectations.
Director of Creative Services at Chicago Community Publishing
December 31, 2019 - December 31, 2019Directed three art departments across four publications in two states; Built a diverse, award-winning design team representing five nationalities; Produced top covers that boosted readership and revenue.
Strategic Marketing Consultant at Freelance / Various
December 31, 2022 - December 31, 2022Provided strategy and creative direction for multiple non-profits and businesses.
Print Production & Packaging Manager at Creative Circle
December 31, 2008 - December 31, 2008Managed print production workflows and packaging creative for multiple projects, coordinating cross-functional teams to ensure timely delivery and brand consistency.
Production Manager at Sony Pictures Home Entertainment
December 31, 2006 - December 31, 2006Oversaw production processes for home entertainment packaging and related media collateral, ensuring quality and cross-functional alignment.
Adjunct Math Professor at Independent / Community College
December 31, 2022 - December 31, 2022Taught mathematics courses, developed curricula, and mentored students; integrated real-world applications to connect with diverse audiences.
Education
Master of Arts in Math Education at National University
January 11, 2030 - November 10, 2025Bachelor of Science in Mathematics at California State University, Long Beach
January 11, 2030 - November 10, 2025Qualifications
Certified Marketing Professional
January 1, 2021 - December 31, 2024Certified Digital Marketing Professional (DMI)
January 11, 2030 - November 10, 2025Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
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