I am Katharina Günther, a Senior Social Media Consultant with international experience in Frankfurt, Zürich, and Berlin. I specialize in influencer marketing, paid social, video content creation, and performance analytics, and I love turning complex data into clear, actionable insights. I enjoy developing creative concepts, guiding external agencies, and building scalable dashboards to measure impact. Collaborating cross-functionally with Sales, Tech, and Data teams comes naturally to me, and I’m passionate about optimizing internal processes and delivering fast, Real-Time content across channels. I’ve worked with major brands and agencies to craft engaging social narratives and drive measurable results.

Katharina Günther

I am Katharina Günther, a Senior Social Media Consultant with international experience in Frankfurt, Zürich, and Berlin. I specialize in influencer marketing, paid social, video content creation, and performance analytics, and I love turning complex data into clear, actionable insights. I enjoy developing creative concepts, guiding external agencies, and building scalable dashboards to measure impact. Collaborating cross-functionally with Sales, Tech, and Data teams comes naturally to me, and I’m passionate about optimizing internal processes and delivering fast, Real-Time content across channels. I’ve worked with major brands and agencies to craft engaging social narratives and drive measurable results.

Available to hire

I am Katharina Günther, a Senior Social Media Consultant with international experience in Frankfurt, Zürich, and Berlin. I specialize in influencer marketing, paid social, video content creation, and performance analytics, and I love turning complex data into clear, actionable insights. I enjoy developing creative concepts, guiding external agencies, and building scalable dashboards to measure impact.

Collaborating cross-functionally with Sales, Tech, and Data teams comes naturally to me, and I’m passionate about optimizing internal processes and delivering fast, Real-Time content across channels. I’ve worked with major brands and agencies to craft engaging social narratives and drive measurable results.

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Language

German
Fluent
English
Advanced
French
Beginner

Work Experience

Campaign & Digital Marketing Manager at Commerz Globalpay GmbH
May 1, 2025 - November 10, 2025
Influencer Marketing; Auswahl, Steuerung und strategische Anleitung externer Agenturen im Bereich Video Content Creation und Performance Asset Production; Entwicklung von kreativen Konzepten, Texten und Storylines für Paid Social; Aufbau eines skalierbaren Reportingdashboards zur Performance-Auswertung; Optimierung von diversen internen Prozessen in enger Abstimmung mit Sales, Tech & Data Team
Senior Marketing Consultant at Molinoteq GmbH
February 1, 2025 - February 1, 2025
Leitung und Durchführung diverser Performance Marketing Ad Kampagnen und Insight Analyse
Senior Experience Designerin at Sapient GmbH
December 1, 2022 - December 1, 2022
Verantwortlich für die Konzeption, Preproduktion, Produktion und Postproduktionen von Foto- und Video-Content für IKEA Deutschland auf Social Media; Planung und Leitung von Inhouse- und On-Location-Content-Produktionen; schnelle und treffsichere Umsetzung von Real-Time-Content Fähigkeiten
Junior Art Direktorin at Antoni GmbH
January 1, 2017 - January 1, 2017
Mercedes-Benz AMG Petronas Formel 1 Kampagne; Motivlösungsvorschlag und Mockup; interne Kreativproduktionen
Associate at Ogilvy & Mather Advertising
February 1, 2016 - February 1, 2016
Kundenbetreuung & Verkauf; Pitch-Erfahrung; Content Creation für IBM Watson, Yello Strom & Gas TV Commercials, Coca-Cola
Kundenbetreuung & Verkauf at 7 For All Mankind, Vf Services
August 1, 2015 - August 1, 2015
Kundenbetreuung & Verkauf; Organisation von Lagerbeständen
Event Coordinator at Service Rendered
April 1, 2012 - April 1, 2012
Eventkoordination in Burlington, Vermont, USA

Education

Staatlich geprüfte Kommunikationsdesignerin at European School of Design, Frankfurt am Main
October 1, 2012 - September 30, 2016
Gaststudentin Graphic Design & Photography at Champlain College, Burlington, Vermont, United States of America
October 1, 2011 - April 1, 2012
Hochschulreife / Abitur at Albert-Schweitzer Oberstufengymnasium, Hofgeismar, Hessen
August 1, 2006 - July 31, 2009

Qualifications

How To Design A Workshop Training
January 1, 2019 - November 10, 2025
Schwieriges Feedback gut verpacken
January 1, 2019 - November 10, 2025
Adobe After Effects Schulung
January 1, 2019 - November 10, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education