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I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth. I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.…I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth. I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.

Laura Catalina Angel

Marketing Strategist, Influencer Marketing Manager, Growth Marketer, +7

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I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth. I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.…I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth. I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.

Available to hire

I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth.

I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Fluent

French

Intermediate

Work Experience

Paid Media Manager at Internovus

August 1, 2025 - April 1, 2026

Managed €1.2M+ annual advertising spend across Europe, LATAM, and MENA markets. Led customer acquisition campaigns across Google, Meta, TikTok, YouTube, and programmatic channels. Developed acquisition frameworks to optimize CAC and improve ROAS, and built attribution models and executive dashboards for reporting and decision-making.

Affiliate Marketing Manager (English Markets) at Holafly

August 1, 2025 - August 1, 2025

Built and scaled Holafly’s affiliate and influencer program in UK, Australia, US, and Canada; secured long-term partnerships with top publishers (TechRadar, The Telegraph, PCMag, The Independent) with €100K+ annual deals; optimized CPA and conversion funnel, increasing affiliate-driven revenue contribution by 35%; executed influencer collaborations; developed advanced performance dashboards to track KPIs and ROI.

Affiliate Marketing Manager at Holafly

March 1, 2024 - August 1, 2025

Achieved 40% month-over-month growth in affiliate and influencer contributions across English-speaking markets. Managed partnerships with TechRadar, The Telegraph, PCMag, and The Independent. Expanded affiliate and influencer programs to drive acquisition and revenue growth.

Marketing Manager at Zondax

April 1, 2023 - November 21, 2025

Increased qualified lead generation by developing targeted marketing campaigns aligned with industry trends; designed and executed multi-channel campaigns to boost brand visibility; led full lifecycle of partnership campaigns with measurable growth.

Affiliate Marketing Manager at Ledn

April 1, 2023 - April 1, 2023

Developed and executed global affiliate and influencer strategy (Americas, Europe, Asia); negotiated and managed partnerships with top KOLs including Papá Bitcoin and Dan Held, improving conversion metrics by double digits; directed Instagram campaign with James Rodríguez, achieving multi-million impressions and brand lift in Latin America; partnered with Product and Communications to implement integrated social media campaigns, increasing engagement rates by 45% across Ledn channels.

Marketing Manager at Zondax

April 1, 2023 - November 10, 2025

Affiliate Marketing Manager at Ledn

May 1, 2022 - April 1, 2023

Led global affiliate and influencer strategy across the Americas, Europe, and Asia. Negotiated partnerships with crypto KOLs including Papá Bitcoin and Dan Held. Directed the James Rodríguez campaign that generated millions of impressions in LATAM and increased engagement by 45% through integrated social media campaigns.

Marketing Manager at ConsenSys / Decrypt Media

May 1, 2022 - May 1, 2022

Grew Decrypt’s Twitter community from 10K to 115K in one year, expanding presence to Telegram, Reddit, Instagram, and Meta; organized and executed high-profile industry events (NFT NYC, Ethereal Summit), securing thousands of new leads and partnerships; supported ConsenSys Mesh/Tachyon branding, positioning the company as a leader in Web3 innovation.

North America Manager at NEM (Blockchain)

March 1, 2021 - March 1, 2021

Promoted from Ambassador → Country Manager → North America Manager; drove community expansion through hackathons and developer engagement, growing the regional network to 10,000+ members; secured public-private partnerships with Continental, Tlaxcala State Government, and Startup Mexico, expanding adoption of blockchain solutions; directed marketing and business development initiatives across North America.

Marketing Manager at Consensys / Decrypt Media

November 1, 2020 - May 1, 2022

Grew Decrypt’s Twitter/X audience from 10K to 115K within one year. Increased community engagement by 70% YoY across Telegram, Reddit, Instagram, and Meta. Organized major Web3 industry events including NFT NYC and Ethereal Summit and supported branding initiatives for Consensys Mesh and Tachyon.

Founder – Head of Marketing & Sales at My Job Studio (HR Tech Startup)

February 1, 2019 - February 1, 2019

Founded AI-powered recruitment platform; expanded to Mexico, Chile, Colombia, and Europe; secured funding from Government of Chile and 500 Startups, enabling international expansion; led go-to-market strategy, driving user acquisition and investor relationships.

North America Manager at NEM Blockchain

February 1, 2018 - March 1, 2021

Promoted from Ambassador to Country Manager to North America Manager. Grew regional blockchain community to 10,000+ members and supported expansion efforts for the North America region.

Founder & Head of Marketing and Sales at My Job Studio

April 1, 2016 - February 1, 2019

Founded an AI-powered recruitment platform operating across Latin America and Europe. Secured funding from the Government of Chile and 500 Startups and led early go-to-market and growth efforts.