Laura Catalina Angel
I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing.
About
I’m a senior growth marketing manager based in Madrid with 10+ years of international experience scaling customer acquisition, demand generation, and performance marketing. I’ve led growth programs across fintech, blockchain/Web3, travel, and technology—managing €1.2M+ annual ad budgets and building acquisition frameworks that improve CAC and ROAS while supporting sustainable revenue growth.
I’m especially passionate about measurable growth through partnerships, affiliate and influencer channels, and strong analytics. I’ve also leveraged AI-powered marketing workflows for audience research, content and campaign ideation, attribution and reporting dashboards, and marketing automation—helping teams grow communities and drive pipeline across Europe, LATAM, North America, APAC, and MENA.
- 10 years' experience
- Joined November 2025
Skills· 24
Languages
- Spanish; CastilianFluent
- EnglishFluent
- ItalianFluent
- FrenchIntermediate
Industry experience
- Financial Services
- Software & Internet
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Other
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Work experience· 13 roles
Managed €1.2M+ annual advertising spend across Europe, LATAM, and MENA markets. Led customer acquisition campaigns across Google, Meta, TikTok, YouTube, and programmatic channels. Developed acquisition frameworks to optimize CAC and improve ROAS, and built attribution models and executive dashboards for reporting and decision-making.
Built and scaled Holafly’s affiliate and influencer program in UK, Australia, US, and Canada; secured long-term partnerships with top publishers (TechRadar, The Telegraph, PCMag, The Independent) with €100K+ annual deals; optimized CPA and conversion funnel, increasing affiliate-driven revenue contribution by 35%; executed influencer collaborations; developed advanced performance dashboards to track KPIs and ROI.
Achieved 40% month-over-month growth in affiliate and influencer contributions across English-speaking markets. Managed partnerships with TechRadar, The Telegraph, PCMag, and The Independent. Expanded affiliate and influencer programs to drive acquisition and revenue growth.
Education· 8
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