I am a results-driven digital marketing professional with over a decade of experience building and optimizing multi-market campaigns across Europe, LATAM, and Asia. I specialize in developing data-driven strategies for paid search, paid social, and display advertising, driving user acquisition and engagement while managing large budgets. I excel at leading cross-functional teams, turning insights into action, and delivering measurable growth with a customer-centric approach.

Manana Khokhashvili

I am a results-driven digital marketing professional with over a decade of experience building and optimizing multi-market campaigns across Europe, LATAM, and Asia. I specialize in developing data-driven strategies for paid search, paid social, and display advertising, driving user acquisition and engagement while managing large budgets. I excel at leading cross-functional teams, turning insights into action, and delivering measurable growth with a customer-centric approach.

Available to hire

I am a results-driven digital marketing professional with over a decade of experience building and optimizing multi-market campaigns across Europe, LATAM, and Asia. I specialize in developing data-driven strategies for paid search, paid social, and display advertising, driving user acquisition and engagement while managing large budgets.

I excel at leading cross-functional teams, turning insights into action, and delivering measurable growth with a customer-centric approach.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Georgian
Fluent
English
Fluent
Russian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Manager at Aptos
February 1, 2025 - February 1, 2025
Global digital strategy development and multi-channel campaign execution, including SEO/SEM, social media, email marketing, and analytics. Led cross-functional collaboration to drive growth across markets with a focus on lead generation and engagement.
Growth Marketing Manager at Creditstar Group
February 1, 2023 - February 1, 2023
Led multi-market growth initiatives, optimized channels and campaigns, collaborated with country and support teams to maximize ROI and lead generation.
Digital Marketing Manager at EuropeBet Betsson Group
December 1, 2021 - December 1, 2021
Developed digital marketing strategy and executed multi-market campaigns (Europe, LATAM, Asia); managed SEO/SEM, display, social advertising, and chatbot initiatives; regular KPI reporting.
Growth Marketing Manager at Creditstar Group
August 1, 2019 - August 1, 2019
Developed and implemented digital marketing strategies; managed paid search, paid social, and display campaigns; budget optimization; KPI tracking; cross-market initiatives.
Digital Marketing Manager at Traffic Control OÜ / Credy Group
October 1, 2018 - October 1, 2018
Managed digital marketing activities, lead generation optimization, local display campaigns, partnerships, and web placement opportunities; developed benchmarks and analytics for campaign success.
SEM Specialist at Ferratum Group
November 1, 2016 - November 1, 2016
SEM planning, keyword discovery, expansion and optimization; performance tracking across languages and markets.
Digital Marketing Manager at Georgian Avia Service Agency
March 1, 2016 - March 1, 2016
Created and executed digital marketing strategy; cross-channel campaigns; social media management; analytics and reporting.
Social Media Manager at Advisers Consulting, Georgia
February 1, 2016 - February 1, 2016
Directed social media activities and content publishing; managed community interactions and positive communications.
Social Media Manager at Society and Banks, Georgia
April 1, 2015 - April 1, 2015
Led social media strategy and content; focused on growth, engagement, and performance optimization.
Social Media Manager at Aldagi BCI
June 1, 2012 - June 1, 2012
Moderated social media presence, engaged with communities, published content, and managed cross-channel communications.

Education

Bachelor of Laws at Ivane Javakhishvili Tbilisi State University, Georgia
September 1, 2008 - June 1, 2012

Qualifications

Google Ads Certification
January 11, 2030 - November 10, 2025
Google Analytics Certification
January 11, 2030 - November 10, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality, Telecommunications