Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.…I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

Karen Rose Castaneda

Content Strategist, Brand Strategist, Marketing Strategist, +2





I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.…I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

Available to hire

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide.

I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Search Engine Optimization (SEO) Consultant at Concentrix

September 1, 2018 - Present

Developed and executed comprehensive SEO strategies for Korean and international markets; improved organic visibility; optimized metadata, site structure, internal linking, structured data, and AI-assisted models to strengthen search performance.

SEO Consultant at iLabs

August 1, 2017 - December 1, 2017

Planned and executed end-to-end SEO strategies for client websites; conducted keyword research and site audits; identified priorities, recommended on-page and content optimizations, and drove organic traffic growth.

API Performance Tester & Information Security Consultant at Da Vinci Technologies, Inc.

June 1, 2002 - April 1, 2017

Performed API performance testing and information security consulting; conducted vulnerability assessments and penetration testing (VAPT) using Kali Linux, OWASP ZAP Proxy, Nessus; implemented SailPoint IIQ IAM configurations and defined access control policies.

Business Analyst / Quality Engineer at Redcore Pty Ltd

August 1, 2015 - May 1, 2016

Performed API performance and load testing; executed vulnerability assessments and VAPT; produced clear test reports and risk findings with remediation steps; supported SDLC from requirements to UAT.

IT Management Trainer at Personal Care Group Inc

November 1, 2011 - August 1, 2012

Delivered IT management training and related activities for staff in the Philippines' National Capital Region.

Project Intern at City Makati

May 1, 2008 - August 1, 2008

Project internship focusing on information systems development and analysis.