KR

Karen Rose Castaneda

Available to hire

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly.

About

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide.

I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

  • 23 years' experience
  • Joined November 2025

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Financial Services

Work experience· 6 roles

Senior Search Engine Optimization (SEO) Consultant · ConcentrixSep 2018 – Present · 8 yrs 3 mos

Developed and executed comprehensive SEO strategies for Korean and international markets; improved organic visibility; optimized metadata, site structure, internal linking, structured data, and AI-assisted models to strengthen search performance.

SEO Consultant · iLabsAug 2017 – Dec 2017 · 5 mos

Planned and executed end-to-end SEO strategies for client websites; conducted keyword research and site audits; identified priorities, recommended on-page and content optimizations, and drove organic traffic growth.

Business Analyst / Quality Engineer · Redcore Pty LtdAug 2015 – May 2016 · 10 mos

Performed API performance and load testing; executed vulnerability assessments and VAPT; produced clear test reports and risk findings with remediation steps; supported SDLC from requirements to UAT.

IT Management Trainer · Personal Care Group IncNov 2011 – Aug 2012 · 10 mos
Project Intern · City MakatiMay 2008 – Aug 2008 · 4 mos
API Performance Tester & Information Security Consultant · Da Vinci Technologies, Inc.Jun 2002 – Apr 2017 · 14 yrs 11 mos

Education

Post Graduate Studies, Information Systems · Central Queensland University2010
Bachelor of Science, Information and Communications Technology Management · Central Queensland University2010 – 2026
Bachelor of Science, Information and Communications Technology Management · De La Salle University2005 – 2009

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