I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

Karen Rose Castaneda

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide. I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

Available to hire

I’m Karen Rose Castaneda, an SEO-focused digital experience professional who thrives on making complex systems human-friendly. I design SEO strategies that blend traditional and AI-driven search to improve visibility and user experience worldwide.

I bridge cultural and technical gaps through collaborative, remote-friendly teams, aligning SEO, content architecture, and data-driven insights with business goals to drive sustainable growth.

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Language

English
Fluent

Work Experience

Senior Search Engine Optimization (SEO) Consultant at Concentrix
September 1, 2018 - Present
Developed and executed comprehensive SEO strategies for Korean and international markets; improved organic visibility; optimized metadata, site structure, internal linking, structured data, and AI-assisted models to strengthen search performance.
SEO Consultant at iLabs
August 1, 2017 - December 1, 2017
Planned and executed end-to-end SEO strategies for client websites; conducted keyword research and site audits; identified priorities, recommended on-page and content optimizations, and drove organic traffic growth.
API Performance Tester & Information Security Consultant at Da Vinci Technologies, Inc.
June 1, 2002 - April 1, 2017
Performed API performance testing and information security consulting; conducted vulnerability assessments and penetration testing (VAPT) using Kali Linux, OWASP ZAP Proxy, Nessus; implemented SailPoint IIQ IAM configurations and defined access control policies.
Business Analyst / Quality Engineer at Redcore Pty Ltd
August 1, 2015 - May 1, 2016
Performed API performance and load testing; executed vulnerability assessments and VAPT; produced clear test reports and risk findings with remediation steps; supported SDLC from requirements to UAT.
IT Management Trainer at Personal Care Group Inc
November 1, 2011 - August 1, 2012
Delivered IT management training and related activities for staff in the Philippines' National Capital Region.
Project Intern at City Makati
May 1, 2008 - August 1, 2008
Project internship focusing on information systems development and analysis.

Education

Post Graduate Studies, Information Systems at Central Queensland University
January 1, 2010 - December 31, 2010
Bachelor of Science, Information and Communications Technology Management at Central Queensland University
January 1, 2010 - February 28, 2026
Bachelor of Science, Information and Communications Technology Management at De La Salle University
January 1, 2005 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services