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I’m a results-driven SEO Lead with four years of proven experience delivering measurable growth across organic search through organic strategy, technical SEO, content optimisation, and strategic link-building. I manage agency-style, multi-client portfolios across B2B SaaS and e-commerce with an AI-forward strategy and data-driven optimisation. My psychology background helps me communicate technical concepts clearly to non-technical stakeholders and align SEO with business goals. I specialize in AI and Generative Search Optimization (AIO/GEO), technical SEO, schema markup, and performance analytics. I collaborate with content teams to create AI-ready content, ensure factual accuracy, and maintain brand alignment, while optimizing for zero-click results, long-tail opportunities, and improved user experience to boost conversions and engagement.…I’m a results-driven SEO Lead with four years of proven experience delivering measurable growth across organic search through organic strategy, technical SEO, content optimisation, and strategic link-building. I manage agency-style, multi-client portfolios across B2B SaaS and e-commerce with an AI-forward strategy and data-driven optimisation. My psychology background helps me communicate technical concepts clearly to non-technical stakeholders and align SEO with business goals. I specialize in AI and Generative Search Optimization (AIO/GEO), technical SEO, schema markup, and performance analytics. I collaborate with content teams to create AI-ready content, ensure factual accuracy, and maintain brand alignment, while optimizing for zero-click results, long-tail opportunities, and improved user experience to boost conversions and engagement.

RICHARD ASHWORTH

Marketing Strategist, Growth Marketer, Marketing Consultant, +3

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I’m a results-driven SEO Lead with four years of proven experience delivering measurable growth across organic search through organic strategy, technical SEO, content optimisation, and strategic link-building. I manage agency-style, multi-client portfolios across B2B SaaS and e-commerce with an AI-forward strategy and data-driven optimisation. My psychology background helps me communicate technical concepts clearly to non-technical stakeholders and align SEO with business goals. I specialize in AI and Generative Search Optimization (AIO/GEO), technical SEO, schema markup, and performance analytics. I collaborate with content teams to create AI-ready content, ensure factual accuracy, and maintain brand alignment, while optimizing for zero-click results, long-tail opportunities, and improved user experience to boost conversions and engagement.…I’m a results-driven SEO Lead with four years of proven experience delivering measurable growth across organic search through organic strategy, technical SEO, content optimisation, and strategic link-building. I manage agency-style, multi-client portfolios across B2B SaaS and e-commerce with an AI-forward strategy and data-driven optimisation. My psychology background helps me communicate technical concepts clearly to non-technical stakeholders and align SEO with business goals. I specialize in AI and Generative Search Optimization (AIO/GEO), technical SEO, schema markup, and performance analytics. I collaborate with content teams to create AI-ready content, ensure factual accuracy, and maintain brand alignment, while optimizing for zero-click results, long-tail opportunities, and improved user experience to boost conversions and engagement.

Available to hire

I’m a results-driven SEO Lead with four years of proven experience delivering measurable growth across organic search through organic strategy, technical SEO, content optimisation, and strategic link-building. I manage agency-style, multi-client portfolios across B2B SaaS and e-commerce with an AI-forward strategy and data-driven optimisation. My psychology background helps me communicate technical concepts clearly to non-technical stakeholders and align SEO with business goals.

I specialize in AI and Generative Search Optimization (AIO/GEO), technical SEO, schema markup, and performance analytics. I collaborate with content teams to create AI-ready content, ensure factual accuracy, and maintain brand alignment, while optimizing for zero-click results, long-tail opportunities, and improved user experience to boost conversions and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Lead & Digital Marketing Consultant at Freelance

January 1, 2022 - November 10, 2025

AI optimization and Generative Engine Strategy (AIO/GEO): Developed AI-ready content strategies optimized for citation in ChatGPT, AI overviews, and generative search platforms; implemented comprehensive schema markup for products, reviews, pricing, and FAQ content across health/wellness sites; collaborated with content teams to format pages for AI summarisation, ensuring factual accuracy and brand alignment; monitored brand citations in AI-generated responses and optimized content for inclusion in AI training datasets; created best-for-Y content strategies targeting AI-powered recommendations and voice search queries. Technical SEO and Answer Engine Optimization (AEO): Conducted technical SEO audits focusing on Core Web Vitals, mobile-first indexing, and site speed optimization; optimized content for zero-click strategies including Google AI Overviews, featured snippets, and FAQ optimization; developed structured how-to content directly answering user queries.

Health, Fitness & Professional Triathlon Coach at Self-Employed

March 16, 2009 - December 31, 2024

Built expertise in sports nutrition and the fitness industry through 16-year coaching practice; developed performance psychology frameworks applicable to conversion optimization and user experience; maintained 100% client retention since 2020, demonstrating strong relationship management and results delivery; created evidence-based training content understanding health compliance and authoritative content requirements.