Available to hire
I’m Diana Shmakova, a marketing and communications professional with over a decade of international experience across cosmetics, fashion, and education. I specialize in launching new marketing activities, crafting compelling lifestyle stories, and building strong brand narratives across digital and social channels.
Currently managing two international travel initiatives, one focused on B2B solutions and the other on B2C customer experiences.
Also, I’m the co-founder of DIAS BOX in Spain, a brand that is negotiating deal with leading Lingevity Center in Europe. And have led brand and communications for Lancôme (L’Oréal), Reiss, and an English nursery and primary school in Moscow. I hold a Brand Management Diploma from Instituto Marangoni (Cum Laude) and a Project Management major from the Academy of National Economy, Government of the Russian Federation. I’m fluent in Russian and English, with advanced German, good Italian, and basic Spanish.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Russian
Fluent
English
Fluent
German
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate
Work Experience
Co-founder at Dia Box
January 1, 2020 - November 10, 2025Initiating and launching new marketing activities; delivering lifestyle stories; marketing and communications management; partnerships with brands such as Bentley driving school
Marketing Manager at English Nursery and Primary School
January 1, 2020 - January 1, 2020Developed marketing strategies and customer engagement initiatives; led PR and social media campaigns; coordinated partnerships
Junior Brand & Communications Manager at Lancôme, L’Oréal
January 1, 2011 - January 1, 2011Developed brand awareness, image and positioning; created and executed strategic marketing and communications plans
Advisor at Reiss
January 1, 2012 - January 1, 2012Brand advisor for Moscow and St. Petersburg markets
Brand Manager at Tomorrow Ltd.
January 1, 2010 - January 1, 2010Brand management in London, UK
Brand Manager, Editor at Post@ Magazine
January 1, 2018 - November 10, 2025Brand management and editorial oversight
Co-founder at DIA BOX
January 1, 2020 - November 20, 2025Initiating and launching new marketing activities; Delivering lifestyle stories; Marketing and Communications Manager
Marketing Manager at English Nursery and Primary School
December 31, 2020 - December 31, 2020Developed a customer loyalty program; Marketing collaborations with Bentley (Bentley driving School) and jewelry brands; Drove marketing initiatives and partnerships
Junior Brand & Communications Manager at L’Oréal, Moscow
December 31, 2011 - December 31, 2011- Developed brand awareness, image, and positioning; Created and executed strategic marketing and communications plans
Brand Manager at Tomorrow Ltd.
December 31, 2010 - December 31, 2010Start-up cosmetic online business with the best Spanish and European brands
Brand Manager / Editor at Post@ Magazine
January 1, 2018 - November 20, 2025Brand Manager, Editor at Post@ Magazine
Advisor at Reiss
December 31, 2012 - December 31, 2012Advisor for Moscow and St. Petersburg markets
Marketing and Communications Manager at English Nursery and Primary School
January 1, 2015 - January 1, 2020Developed a customer loyalty program; Marketing collaborations with Bentley (Bentley driving School), jewellery brands; Developed and executed PR campaigns, drove corporate strategy.
Junior Brand & Communications Manager at L’Oréal (Lancôme)
January 1, 2010 - January 1, 2011Developed brand awareness, image, and positioning; Created and executed strategic marketing and communications plans.
Co-founder at DÍAS BOX, Spain
January 1, 2020 - PresentInitiating and launching new marketing activities; delivering lifestyle stories and expanding brand presence.
Marketing and Communications Manager at English Nursery and Primary School, Moscow, Russia
January 1, 2015 - December 31, 2020Developed a custom customer loyalty program; led marketing campaigns and collaborations to raise brand awareness across local communities.
Junior Brand & Communications Manager at Lancôme, L’Oréal, Moscow, Russia
January 1, 2010 - December 31, 2011Developed brand awareness, image, and positioning; created and executed strategic marketing and communications plans.
Advisor at Reiss (Moscow and St. Petersburg)
January 1, 2012 - December 31, 2012Advised on brand strategy and market development for Russian markets.
Brand Manager at Tomorro Ltd., London, UK
January 1, 2010 - December 31, 2010Started up an online cosmetics business with the best Spanish and European brands.
Editor at Post@ Magazine
January 1, 2018 - PresentEditorial responsibilities including content strategy and publication oversight.
Co-founder at DIAS BOX
January 1, 2020 - PresentInitiating and launching marketing activities; delivering lifestyle stories; marketing and communications management
Brand & Communications Manager at Lancôme, L’Oréal, Moscow, Russia
January 1, 2010 - December 31, 2011Developed brand awareness, image, and positioning; created and executed strategic marketing and communications plans
Advisor at Reiss, Moscow and St. Petersburg
January 1, 2012 - December 31, 2012Advised on branding and market approaches for Russian markets
Brand Manager at Post@ Magazine
January 1, 2018 - PresentEditor and Brand Manager; led marketing and communications initiatives for the publication
Education
MA Brand Management Diploma, Cum Laude at Istituto Marangoni, London, UK
January 11, 2030 - January 1, 2010Major: Project Management at Academy of National Economy Under the Government of the RF, Moscow, Russia
January 11, 2030 - January 1, 2006Major: Project Management at Academy of National Economy Under the Government of the Russian Federation
January 11, 2030 - January 1, 2006MA Brand Management Diploma, Cum Laude at Istituto Marangoni, London
January 11, 2030 - January 1, 2010Major: Project Management at Academy of National Economy Under the Government of the RF
January 11, 2030 - January 1, 2006MA Brand Management Diploma (Cum Laude) at Istituto Marangoni, London, UK
January 11, 2030 - January 1, 2010Major: Project Management at Academy of National Economy Under the Government of the Russian Federation, Moscow, Russia
January 11, 2030 - January 1, 2006MA Brand Management Diploma (Cum Laude) at Istituto Marangoni, London, UK
January 1, 2010 - January 1, 2010Major: Project Management at Academy of National Economy Under the Government of the Russian Federation, Moscow, Russia
January 1, 2006 - January 1, 2006Qualifications
MA Brand Management Diploma, Cum Laude
January 11, 2030 - January 1, 2010Major: Project Management
January 11, 2030 - January 1, 2006MA Brand Management Diploma (Cum Laude)
January 11, 2030 - January 1, 2010MA Brand Management Diploma (Cum Laude)
January 11, 2030 - January 1, 2010Major: Project Management
January 11, 2030 - January 1, 2006MA Brand Management Diploma (Cum Laude)
January 11, 2030 - January 1, 2010Major: Project Management
January 11, 2030 - January 1, 2006MA Brand Management Diploma (Cum Laude)
January 1, 2010 - January 1, 2010Major: Project Management
January 1, 2006 - January 1, 2006Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Retail, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Malaga today.