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Hi, I’m Temitayo Obasa, a product designer with 4+ years of experience crafting end-to-end UX for SaaS, B2B, B2C, and AI-powered platforms. I specialize in turning discovery research into prototyping, usability testing, and iterative delivery across the product lifecycle. I thrive in fast-paced, collaborative environments and bring a holistic UX approach, strong product judgment, and a bias for learning quickly, especially with emerging technologies like agnostic AI and LLM-powered experiences. I enjoy designing solutions that improve efficiency, user satisfaction, and business outcomes.…Hi, I’m Temitayo Obasa, a product designer with 4+ years of experience crafting end-to-end UX for SaaS, B2B, B2C, and AI-powered platforms. I specialize in turning discovery research into prototyping, usability testing, and iterative delivery across the product lifecycle. I thrive in fast-paced, collaborative environments and bring a holistic UX approach, strong product judgment, and a bias for learning quickly, especially with emerging technologies like agnostic AI and LLM-powered experiences. I enjoy designing solutions that improve efficiency, user satisfaction, and business outcomes.

Temitayo Obasa

Product Designer, UI Designer, UX Designer, +3

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Hi, I’m Temitayo Obasa, a product designer with 4+ years of experience crafting end-to-end UX for SaaS, B2B, B2C, and AI-powered platforms. I specialize in turning discovery research into prototyping, usability testing, and iterative delivery across the product lifecycle. I thrive in fast-paced, collaborative environments and bring a holistic UX approach, strong product judgment, and a bias for learning quickly, especially with emerging technologies like agnostic AI and LLM-powered experiences. I enjoy designing solutions that improve efficiency, user satisfaction, and business outcomes.…Hi, I’m Temitayo Obasa, a product designer with 4+ years of experience crafting end-to-end UX for SaaS, B2B, B2C, and AI-powered platforms. I specialize in turning discovery research into prototyping, usability testing, and iterative delivery across the product lifecycle. I thrive in fast-paced, collaborative environments and bring a holistic UX approach, strong product judgment, and a bias for learning quickly, especially with emerging technologies like agnostic AI and LLM-powered experiences. I enjoy designing solutions that improve efficiency, user satisfaction, and business outcomes.

Available to hire

Hi, I’m Temitayo Obasa, a product designer with 4+ years of experience crafting end-to-end UX for SaaS, B2B, B2C, and AI-powered platforms. I specialize in turning discovery research into prototyping, usability testing, and iterative delivery across the product lifecycle.

I thrive in fast-paced, collaborative environments and bring a holistic UX approach, strong product judgment, and a bias for learning quickly, especially with emerging technologies like agnostic AI and LLM-powered experiences. I enjoy designing solutions that improve efficiency, user satisfaction, and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Designer at Hou zGPT (via Upwork)

October 1, 2025 - October 1, 2025

Designed an AI-powered real estate marketplace with subscription-based user tiers, optimizing agent-client interactions. Led end-to-end design process from user research to interactive prototypes in Figma; developed a consistent design system improving scalability and visual coherence across web and mobile; collaborated with founders and engineers to translate complex AI workflows into intuitive property search and chat interfaces; delivered pixel-perfect, dev-ready designs that accelerated implementation and improved KPI by 27%.

UI/UX Designer (SaaS Platform) at TEC CANADA

September 1, 2025 - Present

Led the end-to-end user journey for internal SaaS tools used by 1,000+ executive members; conducted discovery research and usability studies; redesigned executive dashboards, meeting flows, and content delivery systems, resulting in a 31% boost in feature engagement; built and maintained a scalable design system, improving visual consistency and reducing design/development time by 35%; collaborated with PM and Engineering triad to prioritize features based on user needs, feasibility, and KPIs.

Product Designer at Tech Canada

September 1, 2025 - November 10, 2025

Owns the design lifecycle for internal SaaS tools used by executive peer advisory groups; designed dashboards, 1:1/meeting flows, and notification systems used by 1,000+ users; built a scalable design system (based on Untitled UI) ensuring mobile and desktop parity; created high-fidelity designs for onboarding, speaker sessions, and group management; collaborated with product managers and developers to translate user insights into production-ready solutions; implemented user feedback loops and rapid iterations to improve usability and adoption.

Product Designer at FreightSmart (via Upwork)

July 1, 2025 - July 1, 2025

Reimagined a logistics and fleet-management SaaS dashboard, simplifying multi-user workflows for dispatchers and drivers; created modular UX patterns and data-rich reporting dashboards, improving task completion by 20%; conducted user interviews and usability testing to identify friction points and accelerate decision-making; partnered with engineers to ship WCAG-compliant interfaces and delivered a scalable component library that reduced design-to-dev handoff time by 30%.

UI Designer (AI Real Estate Platform) at HouzGPT.Chat

May 1, 2025 - October 1, 2025

Designed an LLM-powered property search experience, combining AI chat with guided workflows; built research-driven flows, wireframes, personas, and prototypes improving task completion by 27%; improved multi-step onboarding flows and simplified login flows, consistent with mobile pattern best practices; contributed to a scalable design system and collaborated closely with developers for accurate implementation.

Product Designer (Unified Logistics SaaS) at FreightSmart

November 1, 2024 - May 1, 2025

Conducted UX audits and user research, improving clarity, accessibility, and information architecture across the platform; built reusable design patterns and a modular design system reducing dev time by 30%; delivered high-fidelity visual and interaction designs with emphasis on mobile responsiveness and performance constraints.

Product Designer at Bit SaaS Inc.

May 1, 2024 - May 1, 2024

Led end-to-end design for a dual-purpose content creator and small-business SaaS platform; designed Web3 wallet integration, payments, and admin dashboards, improving retention by 25%; delivered reusable component libraries and dev-ready Figma documentation.

Product Designer at Bit Saaac Inc.

February 1, 2021 - May 1, 2024

Designed mobile flows for payments, profiles, notifications, and data-driven interfaces. Conducted usability tests, A/B experiments, and user interviews to refine UX for global users. Created scalable UI components and documentation to unify visual hierarchy across the app ecosystem.