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I'm a strategic and data-driven SEO consultant with 8+ years helping SMEs grow through smarter search visibility. I combine analytical rigour with creative content strategy to deliver measurable gains in traffic, rankings and revenue.\n\nI'm passionate about turning SEO data into business insight, and I've led projects that tripled organic traffic for legal firms and scaled niche e-commerce stores sixfold. My background in service and operations management provides leadership, communication and client-handling skills that build trust and deliver results.…I'm a strategic and data-driven SEO consultant with 8+ years helping SMEs grow through smarter search visibility. I combine analytical rigour with creative content strategy to deliver measurable gains in traffic, rankings and revenue.\n\nI'm passionate about turning SEO data into business insight, and I've led projects that tripled organic traffic for legal firms and scaled niche e-commerce stores sixfold. My background in service and operations management provides leadership, communication and client-handling skills that build trust and deliver results.

Karl Morley

SEO Expert, Copywriter, Content Creator, +2

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I'm a strategic and data-driven SEO consultant with 8+ years helping SMEs grow through smarter search visibility. I combine analytical rigour with creative content strategy to deliver measurable gains in traffic, rankings and revenue.\n\nI'm passionate about turning SEO data into business insight, and I've led projects that tripled organic traffic for legal firms and scaled niche e-commerce stores sixfold. My background in service and operations management provides leadership, communication and client-handling skills that build trust and deliver results.…I'm a strategic and data-driven SEO consultant with 8+ years helping SMEs grow through smarter search visibility. I combine analytical rigour with creative content strategy to deliver measurable gains in traffic, rankings and revenue.\n\nI'm passionate about turning SEO data into business insight, and I've led projects that tripled organic traffic for legal firms and scaled niche e-commerce stores sixfold. My background in service and operations management provides leadership, communication and client-handling skills that build trust and deliver results.

Available to hire

I’m a strategic and data-driven SEO consultant with 8+ years helping SMEs grow through smarter search visibility. I combine analytical rigour with creative content strategy to deliver measurable gains in traffic, rankings and revenue.\n\nI’m passionate about turning SEO data into business insight, and I’ve led projects that tripled organic traffic for legal firms and scaled niche e-commerce stores sixfold. My background in service and operations management provides leadership, communication and client-handling skills that build trust and deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance SEO Consultant at Self-Employed

January 1, 2016 - November 10, 2025

Delivered SEO strategy for 20+ clients across legal, e-commerce & B2B sectors. Achieved +314% organic traffic for a multi-office law firm via technical rebuild and content strategy. Drove revenue growth for e-commerce brands (£30k → £85k; £16k → £172k) through keyword mapping & on-page optimisation. Improved Local SEO with Page 1 rankings for London locksmiths, kitchen designers & piano retailers. Audited crawl/indexation issues with Sitebulb & SEOTesting; managed site migrations and architecture improvements.

SEO Consultant (Contract – Maternity Cover) at Digital Agency

December 31, 2023 - December 31, 2023

Provided consultancy for an enterprise travel client (100k+ visitors) and aligned SEO initiatives with marketing campaigns. Performance monitoring in GSC & GA4.

Senior Manager – Service & Operations at Gaming & Casino Technology Sector (Barron McCann, Gamestec/Novomatic, TCS John Huxley)

December 31, 2016 - December 31, 2016

Managed 50+ engineers nationwide; Built new service divisions; Developed training programmes across Europe.