Available to hire
Hi, I’m Eric Rosen—a data-driven professional with 20+ years of experience driving efficiency and growth in high-performance organizations through analytics, BI, and performance marketing. I excel at turning data into actionable insights and building dashboards that executives rely on to optimize ROI and acquire customers more cost-effectively.
I’m skilled at collaborating with cross-functional teams, translating complex data into clear recommendations, and delivering measurable results—from fraud detection improvements to better campaign performance. I enjoy mentoring others and continuously refining processes to maximize impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Data Analyst at Instaclick
January 1, 2025 - January 1, 2025Built and implemented an internal reporting tool during the COVID period, reducing annual marketing costs by 5%. Enhanced fraud detection systems, improving credit and chargeback rates by 5% YoY. Optimized high-value media buys to maximize ROI in the dating vertical. Performed cross-functional responsibilities across Ad Ops, Project Management, Campaign Coordination, and Client Relations.
Reporting Analyst at CAA South Central Ontario
January 1, 2011 - January 1, 2011Managed digital analytics, defined KPIs, and identified growth opportunities. Produced executive-level reporting that influenced strategy and budget allocation. Conducted clickstream analysis that boosted membership renewal conversions from 3% to 12%. Optimized SEO/SEM/PPC performance.
Senior Data Analyst at Rogers Communications Inc.
January 1, 2008 - January 1, 2008Oversaw analytics for Rogers.com sales and support funnels. Delivered insights across sales, fulfillment, and error tracking to improve customer experience. Supported marketing teams with campaign performance insights using Webtrends and Coremetrics.
Law Clerk at Rosen and Company LLP
January 1, 2004 - January 1, 2004Drafted legal documents and attended court.
Project Manager / Programmer at Datatel Inc.
January 1, 2003 - January 1, 2003Designed IVR applications and managed client projects.
Education
Post Graduate Diploma – Applied Information Technology at Information Technology Institute (ITI), Toronto, ON
January 1, 2002 - January 1, 2002Honours Bachelor of Arts – History & Political Science at University of Toronto, Toronto, ON
January 1, 2001 - January 1, 2001Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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