Hi, I’m Andrea Tanz, a creative and performance-driven Social Media Manager focused on luxury and real estate audiences, with 5+ years of leading multi-channel organic growth, content execution, analytics reporting, and authority positioning. I craft platform-specific narratives that attract affluent audiences, elevate credibility, and deliver measurable engagement lift across high-trust and high-ticket verticals. I work end-to-end and thrive in building conversion-focused frameworks that align brand storytelling with tangible business outcomes. I’ve led campaigns for healthcare, luxury brands, and cultural institutions, developing messaging frameworks transferable to real estate marketing—lifestyle positioning, location desirability, migration trend relevance, wealth preservation psychology, and high net worth purchase drivers. My approach combines strategic planning, creative execution, and rigorous analytics to optimize cadence, retention, and funnel movement while strengthening reputation and referral pathways.

Andrea Tanzi

Hi, I’m Andrea Tanz, a creative and performance-driven Social Media Manager focused on luxury and real estate audiences, with 5+ years of leading multi-channel organic growth, content execution, analytics reporting, and authority positioning. I craft platform-specific narratives that attract affluent audiences, elevate credibility, and deliver measurable engagement lift across high-trust and high-ticket verticals. I work end-to-end and thrive in building conversion-focused frameworks that align brand storytelling with tangible business outcomes. I’ve led campaigns for healthcare, luxury brands, and cultural institutions, developing messaging frameworks transferable to real estate marketing—lifestyle positioning, location desirability, migration trend relevance, wealth preservation psychology, and high net worth purchase drivers. My approach combines strategic planning, creative execution, and rigorous analytics to optimize cadence, retention, and funnel movement while strengthening reputation and referral pathways.

Available to hire

Hi, I’m Andrea Tanz, a creative and performance-driven Social Media Manager focused on luxury and real estate audiences, with 5+ years of leading multi-channel organic growth, content execution, analytics reporting, and authority positioning. I craft platform-specific narratives that attract affluent audiences, elevate credibility, and deliver measurable engagement lift across high-trust and high-ticket verticals. I work end-to-end and thrive in building conversion-focused frameworks that align brand storytelling with tangible business outcomes.

I’ve led campaigns for healthcare, luxury brands, and cultural institutions, developing messaging frameworks transferable to real estate marketing—lifestyle positioning, location desirability, migration trend relevance, wealth preservation psychology, and high net worth purchase drivers. My approach combines strategic planning, creative execution, and rigorous analytics to optimize cadence, retention, and funnel movement while strengthening reputation and referral pathways.

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Language

English
Fluent

Work Experience

Social Media Manager / Content Creator at Evolved Marketing
January 1, 2025 - November 10, 2025
Lead full-stack social strategy + creative execution for 12 premium healthcare brands, operating in high-trust verticals with luxury category crossover similar to real estate investment and property acquisition. Translate complex concepts into conversion-focused narrative frameworks. Build campaign architecture supporting launches, reputation authority, and referral pathways. Analyze performance insights to refine creative direction, segmentation, cadence, retention + CTR. Developed luxury category messaging frameworks transferable to real estate marketing—lifestyle positioning, location desirability narratives, migration trend relevance, wealth preservation psychology, and high net worth purchase drivers. Results: Increased average engagement across verticals by 48% and generated 500,000+ engagements.
Marketing Lead at Influur
December 31, 2024 - December 31, 2024
Directed influencer + enterprise brand campaigns (Shiseido, TikTok, FedEx, Subway) producing 4M+ impressions and 880% YoY growth. Built analytics dashboards to quantify channel ROI, traffic, and funnel movement.
Social Media Manager / Content Creator at International Photography Hall of Fame
January 1, 2023 - November 10, 2025
Execute social strategy for cultural + historical content across Instagram, TikTok, Facebook. Results: Drove 32% increase in event participation through community-driven content.
Graduate Assistant – Social Media at Saint Leo University
December 31, 2023 - December 31, 2023
Managed educational content across university social channels, optimizing for engagement lift.
Graphic Designer + Social Media Assistant at Public Imagery
December 31, 2020 - December 31, 2020
Produced multimedia creative assets supporting campaign development.

Education

MBA at Saint Leo University
January 11, 2030 - November 10, 2025
BA – Advertising & Public Relations (Minor: Graphic Design) at University of Tampa
January 11, 2030 - November 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Real Estate & Construction, Professional Services