Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Devika Kesavamurthy Vijaya, a Marketing Operations & Performance Marketing Specialist based in Toronto, Canada. I have 3+ years of experience in paid search, marketing tech, and analytics, with hands-on expertise in Google Ads, Microsoft Ads, HubSpot, Salesforce, and Zapier. I help brands grow their databases, optimize campaigns, and boost ROI through data-driven strategies. I enjoy turning data into actionable insights and collaborating with teams to deliver measurable impact. I also love creating engaging content and building automated workflows that streamline processes and accelerate results.…Hi, I’m Devika Kesavamurthy Vijaya, a Marketing Operations & Performance Marketing Specialist based in Toronto, Canada. I have 3+ years of experience in paid search, marketing tech, and analytics, with hands-on expertise in Google Ads, Microsoft Ads, HubSpot, Salesforce, and Zapier. I help brands grow their databases, optimize campaigns, and boost ROI through data-driven strategies. I enjoy turning data into actionable insights and collaborating with teams to deliver measurable impact. I also love creating engaging content and building automated workflows that streamline processes and accelerate results.

Devika Kesavamurthy Vijaya

Performance Marketer, Marketing Analyst, Digital Marketer, +2





Hi, I’m Devika Kesavamurthy Vijaya, a Marketing Operations & Performance Marketing Specialist based in Toronto, Canada. I have 3+ years of experience in paid search, marketing tech, and analytics, with hands-on expertise in Google Ads, Microsoft Ads, HubSpot, Salesforce, and Zapier. I help brands grow their databases, optimize campaigns, and boost ROI through data-driven strategies. I enjoy turning data into actionable insights and collaborating with teams to deliver measurable impact. I also love creating engaging content and building automated workflows that streamline processes and accelerate results.…Hi, I’m Devika Kesavamurthy Vijaya, a Marketing Operations & Performance Marketing Specialist based in Toronto, Canada. I have 3+ years of experience in paid search, marketing tech, and analytics, with hands-on expertise in Google Ads, Microsoft Ads, HubSpot, Salesforce, and Zapier. I help brands grow their databases, optimize campaigns, and boost ROI through data-driven strategies. I enjoy turning data into actionable insights and collaborating with teams to deliver measurable impact. I also love creating engaging content and building automated workflows that streamline processes and accelerate results.

Available to hire

Hi, I’m Devika Kesavamurthy Vijaya, a Marketing Operations & Performance Marketing Specialist based in Toronto, Canada. I have 3+ years of experience in paid search, marketing tech, and analytics, with hands-on expertise in Google Ads, Microsoft Ads, HubSpot, Salesforce, and Zapier. I help brands grow their databases, optimize campaigns, and boost ROI through data-driven strategies. I enjoy turning data into actionable insights and collaborating with teams to deliver measurable impact. I also love creating engaging content and building automated workflows that streamline processes and accelerate results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Operations & Performance Marketing Specialist at Dream House Real Estate

June 1, 2025 - November 10, 2025

Managed and optimized Google Ads (keywords, demographic targeting, and landing page campaigns) and Meta Ads to increase database growth and website visibility. Reduced CPL from $35 to $13 within one month through strategic audience segmentation and campaign optimization, achieving 60% ROI. Developed KPI dashboards in Excel to monitor performance and optimize ad spend in real time. Implemented GA4 and Google Tag Manager tracking to enhance attribution accuracy and campaign insights. Improved website UX and SEO, resulting in stronger organic visibility and lower CPA. Built automated lead funnels in Zapier integrating with Follow Up Boss CRM for faster lead response times. Launched Mailchimp retargeting emails, converting paid traffic into qualified leads. Created engaging ad creatives, landing pages, and blog content using Canva and Adobe, applying the AIDA model and storytelling approach for higher engagement. Optimized website copy using the F-shaped reading pattern to boost conversion

Digital Marketing Analytics Specialist at Bookmyhelp

January 1, 2025 - January 1, 2025

Drove 90% of sales via Facebook Ads, and managed Google Search & Display Ads to boost keyword rankings, brand visibility, and lead generation. Conducted keyword research and ad creative testing, improving campaign performance and CTR. Led website redesign and SEO improvements, enhancing UX and organic reach. Set up GA4 and Tag Manager for event tracking and accurate attribution. Built KPI dashboards (Excel) to optimize campaign spend and performance. Ran A/B tests, reducing CPA by 20% and increasing conversion rates. Improved site speed by 40% in collaboration with developers. Designed marketing graphics, ad creatives, and web assets in Canva and Adobe Suite. Supported content publishing in WordPress CMS, showcasing adaptability to enterprise platforms like Sitecore.

Digital Marketing Specialist at Buddy Basket

January 1, 2024 - January 1, 2024

Spearheaded website redesign using heatmaps and behavioral data, boosting engagement by 40%. Automated reporting with Looker Studio, reducing reporting time by 50%. Analyzed campaign performance to reduce ad spend wastage and increase CTR & conversions. Produced digital content, visuals, and campaign creatives in Canva and Adobe. Applied SEO best practices to strengthen content visibility and search ranking.

Digital Marketing Executive at Minav Tech

August 1, 2022 - August 1, 2022

Created content and managed SEO, resulting in a 45% increase in web traffic. Supported lead gen strategy, contributing to a 30% increase in customer acquisition. Collaborated directly with clients on campaign planning and performance reviews.