Terri Hawes, designer who collaborates with business and drives visual problem solving. Specializing in print and digital campaigns that meet objectives and communicates clearly. With 30 years of experience supporting B2B, B2C, and nonprofit organizations, I partner with clients to craft strategic solutions that tell their story. My approach blends creativity, business acumen, and data-informed insights to deliver user-centered experiences and growth opportunities. Aside from wine label design and packaging I've worked in retail and point of sale merchandising for loyalty marketing and stickiness. Favorite hobbies include organic farming, photography and hiking. Would love to discuss your needs. Terri

Terri Hawes

PRO

Terri Hawes, designer who collaborates with business and drives visual problem solving. Specializing in print and digital campaigns that meet objectives and communicates clearly. With 30 years of experience supporting B2B, B2C, and nonprofit organizations, I partner with clients to craft strategic solutions that tell their story. My approach blends creativity, business acumen, and data-informed insights to deliver user-centered experiences and growth opportunities. Aside from wine label design and packaging I've worked in retail and point of sale merchandising for loyalty marketing and stickiness. Favorite hobbies include organic farming, photography and hiking. Would love to discuss your needs. Terri

Available to hire

Terri Hawes, designer who collaborates with business and drives visual problem solving. Specializing in print and digital campaigns that meet objectives and communicates clearly.

With 30 years of experience supporting B2B, B2C, and nonprofit organizations, I partner with clients to craft strategic solutions that tell their story. My approach blends creativity, business acumen, and data-informed insights to deliver user-centered experiences and growth opportunities.

Aside from wine label design and packaging I’ve worked in retail and point of sale merchandising for loyalty marketing and stickiness.

Favorite hobbies include organic farming, photography and hiking.

Would love to discuss your needs.
Terri

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Language

English
Fluent

Work Experience

Marketing communications and experiential design consultant / UI-UX Product Designer at On Design, Inc.
January 1, 1994 - November 11, 2025
Marketing communications and experiential design consulting; collaborating with startups and cross-functional teams to deliver user-first experiences; advocating for growth opportunities and leveraging data insights to streamline workflows; experience spanning B2B, B2C, and nonprofit sectors.
Healthcare marketing and design at I On Design, Inc.
June 11, 2006 - June 11, 2006
Marketing communications to support internal and external design for expanding healthcare systems and nonprofit agencies.
Marketing communications and experiential design consultant at On Design, Inc.
January 1, 1994 - November 12, 2025
Seasoned visual design professional supporting B2B, B2C and nonprofit organizations. Partner with startups to navigate challenges and craft strategic solutions that communicate their story. I collaborate on print and digital design to accomplish requirements and meet objectives, and I develop stories that deliver intuitive user experiences. My work includes healthcare marketing, annual report design, brand management and extension, retail design and marketing, loyalty programs, beverage packaging, and brand development.

Education

B.S. Graphic Design / Art Direction at San Jose State University
January 11, 2030 - November 11, 2025
Interactive Media Certificate at University of California, Santa Cruz Extension
January 11, 2030 - November 11, 2025
Independent UI/UX Study at Jared Spool UIE
November 1, 1999 - November 11, 2025
Study of experience design from leading expert in the field through online coursework.
B.S. Graphic Design / Art Direction at San Jose State University
January 11, 2030 - November 12, 2025
Interactive Media Certificate at University of California, Santa Cruz Extension
January 11, 2030 - November 12, 2025

Qualifications

Independent study with Jared Spool UIE
January 11, 2030 - November 12, 2025
UIE Independent Study
January 11, 2030 - November 12, 2025
Interactive Media Certificate
January 11, 2030 - November 12, 2025
B.S. Graphic Design / Art Direction
January 11, 2030 - November 12, 2025

Industry Experience

Healthcare, Retail, Non-Profit Organization, Professional Services, Software & Internet, Education, Manufacturing, Media & Entertainment
    uniE621 Interface Design for AI Driven Application
    Industry specific data inspection tool. User-centric design for startup phase of project. branding UI UX
    uniE621 The Mountain Winery Branding
    Label for sparkling wine with custom illustration and brand mark. graphicdesigner illustrator branding
    paper Friends of Santa Cruz Public Libraries Campaign Vision
    Capital campaign to support library system improvements. Design of brand mark. graphicdesigner illustrator
    uniE621 Western Forge and Flange Web Video
    Concept and art direction for opening screen video. Marketing site segmented for industry users with technical background in metallurgy and forging operations.
    paper El Camino Health Quality and Outcomes Report
    graphicdesigner
    paper Valley Health Foundation Annual Report
    Concept development, content strategy, brand alignment and design. artdirector, graphicdesigner