Industry specific data inspection tool. User-centric design for startup phase of project. branding UI UX
- Art Director
Terri Hawes
- Santa Cruz, United States
- 6 projects
Terri Hawes, designer who collaborates with business and drives visual problem solving. Specializing in print and digital campaigns that meet objectives and communicates clearly.
About
Terri Hawes, designer who collaborates with business and drives visual problem solving. Specializing in print and digital campaigns that meet objectives and communicates clearly.
With 30 years of experience supporting B2B, B2C, and nonprofit organizations, I partner with clients to craft strategic solutions that tell their story. My approach blends creativity, business acumen, and data-informed insights to deliver user-centered experiences and growth opportunities.
Aside from wine label design and packaging I’ve worked in retail and point of sale merchandising for loyalty marketing and stickiness.
Favorite hobbies include organic farming, photography and hiking.
Would love to discuss your needs.
Terri
- Joined November 2025
Industry experience
- Healthcare
- Retail
- Non-Profit Organization
- Professional Services
- Software & Internet
- Education
- Manufacturing
- Media & Entertainment
Projects · 6
Label for sparkling wine with custom illustration and brand mark. graphicdesigner illustrator branding
- Creative Director
Capital campaign to support library system improvements. Design of brand mark. graphicdesigner illustrator
- Graphic Designer
Concept and art direction for opening screen video. Marketing site segmented for industry users with technical background in metallurgy and forging operations.
- Art Director
Concept development, content strategy, brand alignment and design. artdirector, graphicdesigner
- Art Director
Work experience
Healthcare marketing and design · I On Design, Inc.Jun 2006 – Jun 2006 · 1 mo
Marketing communications to support internal and external design for expanding healthcare systems and nonprofit agencies.
Marketing communications and experiential design consultant · On Design, Inc.Jan 1994 – Nov 2025 · 31 yrs 11 mos
Seasoned visual design professional supporting B2B, B2C and nonprofit organizations. Partner with startups to navigate challenges and craft strategic solutions that communicate their story. I collaborate on print and digital design to accomplish requirements and meet objectives, and I develop stories that deliver intuitive user experiences. My work includes healthcare marketing, annual report design, brand management and extension, retail design and marketing, loyalty programs, beverage packaging, and brand development.
Marketing communications and experiential design consultant / UI-UX Product Designer · On Design, Inc.Jan 1994 – Nov 2025 · 31 yrs 11 mos
Marketing communications and experiential design consulting; collaborating with startups and cross-functional teams to deliver user-first experiences; advocating for growth opportunities and leveraging data insights to streamline workflows; experience spanning B2B, B2C, and nonprofit sectors.
Education· 5
B.S. Graphic Design / Art Direction · San Jose State University2030 – 2025
Interactive Media Certificate · University of California, Santa Cruz Extension2030 – 2025
Independent UI/UX Study · Jared Spool UIE1999 – 2025
Study of experience design from leading expert in the field through online coursework.
B.S. Graphic Design / Art Direction · San Jose State University2030 – 2025
Certifications and awards
Independent study with Jared Spool UIE2030 – 2025
UIE Independent Study2030 – 2025
Interactive Media Certificate2030 – 2025
B.S. Graphic Design / Art Direction2030 – 2025
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