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I am a data-driven and commercially minded professional specializing in sponsorship, audience insights, and brand performance. I translate complex data into clear, actionable guidance that helps brands optimize marketing investments and sponsorship outcomes. As a trusted advisor to C-level stakeholders, I combine strategic intuition with strong analytical and storytelling skills to turn numbers into narratives that drive growth. I thrive on cross-functional collaboration and delivering measurable impact.…I am a data-driven and commercially minded professional specializing in sponsorship, audience insights, and brand performance. I translate complex data into clear, actionable guidance that helps brands optimize marketing investments and sponsorship outcomes. As a trusted advisor to C-level stakeholders, I combine strategic intuition with strong analytical and storytelling skills to turn numbers into narratives that drive growth. I thrive on cross-functional collaboration and delivering measurable impact.

Nwabisa Sauls

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a data-driven and commercially minded professional specializing in sponsorship, audience insights, and brand performance. I translate complex data into clear, actionable guidance that helps brands optimize marketing investments and sponsorship outcomes. As a trusted advisor to C-level stakeholders, I combine strategic intuition with strong analytical and storytelling skills to turn numbers into narratives that drive growth. I thrive on cross-functional collaboration and delivering measurable impact.…I am a data-driven and commercially minded professional specializing in sponsorship, audience insights, and brand performance. I translate complex data into clear, actionable guidance that helps brands optimize marketing investments and sponsorship outcomes. As a trusted advisor to C-level stakeholders, I combine strategic intuition with strong analytical and storytelling skills to turn numbers into narratives that drive growth. I thrive on cross-functional collaboration and delivering measurable impact.

Available to hire

I am a data-driven and commercially minded professional specializing in sponsorship, audience insights, and brand performance. I translate complex data into clear, actionable guidance that helps brands optimize marketing investments and sponsorship outcomes.

As a trusted advisor to C-level stakeholders, I combine strategic intuition with strong analytical and storytelling skills to turn numbers into narratives that drive growth. I thrive on cross-functional collaboration and delivering measurable impact.

Skills

Branding

Data Visualization

Copywriting

Experience Level

Branding

Expert

Data Visualization

Expert

Copywriting

Expert

Language

English

Fluent

Xhosa

Advanced

Work Experience

Senior Commercial Manager at Nielsen Sports South Africa

January 1, 2023 - November 11, 2025

Develop and execute Nielsen Sports SA's commercial strategy aligned with business objectives. Define research objectives and guide the methodology, scope, and analytical framework for sponsorship and audience insight projects. Oversee the delivery of research and measurement initiatives, ensuring outputs meet quality, timeline, and cost expectations. Build and nurture C-level relationships with key clients, acting as a trusted advisor who connects insight to strategic decision-making. Present insight-driven narratives and reports that translate data into commercially actionable recommendations. Monitor industry trends and audience behaviors to identify new research opportunities and sponsorship optimization for clients.

Client Services/Commercial Manager at Nielsen Sports South Africa

December 31, 2022 - December 31, 2022

Led multiple client projects from brief to completion, ensuring alignment with strategic and commercial objectives. Designed and implemented research frameworks to evaluate sponsorship performance and media value. Provided clients with key insights and recommendations drawn from sponsorship, media, and audience analytics. Supported and directed team members to ensure high-quality outputs and consistent client satisfaction. Managed project timelines, budgets, and reporting processes to maintain operational efficiency and quality control. Delivered post-campaign evaluations translating performance metrics into actionable brand strategies.

Data Analyst at Nielsen Sports South Africa

December 31, 2019 - December 31, 2019

Applied statistical and analytical methods to evaluate sports sponsorship data and generate performance reports. Used social listening and media monitoring tools to identify trends and inform client strategy. Delivered detailed insights into audience engagement patterns, helping clients quantify sponsorship ROI. Created and visualized datasets and dashboards for client presentations and business reviews.

Communications and Marketing Intern at Gauteng Cricket Board

December 31, 2017 - December 31, 2017

Supported the marketing and communications team with events, media coordination, and stakeholder engagement. Drafted PR materials and assisted with content development for marketing campaigns. Hosted sponsors, clients, and media representatives during live matches and activations.