Hi, I’m Francisca Rico Palacios. I’m a creative and analytical Digital Marketing Professional with over six years of experience helping global, lifestyle, and sustainable brands grow through content strategy, client communication, CRM management, and project coordination. I’m known for a hands-on, empathetic, and highly organized approach in fast-paced, remote, and multicultural environments. I love mixing storytelling with data to empower teams, optimize workflows, and strengthen brand presence.

Francisca Rico Palacios

Hi, I’m Francisca Rico Palacios. I’m a creative and analytical Digital Marketing Professional with over six years of experience helping global, lifestyle, and sustainable brands grow through content strategy, client communication, CRM management, and project coordination. I’m known for a hands-on, empathetic, and highly organized approach in fast-paced, remote, and multicultural environments. I love mixing storytelling with data to empower teams, optimize workflows, and strengthen brand presence.

Available to hire

Hi, I’m Francisca Rico Palacios. I’m a creative and analytical Digital Marketing Professional with over six years of experience helping global, lifestyle, and sustainable brands grow through content strategy, client communication, CRM management, and project coordination.

I’m known for a hands-on, empathetic, and highly organized approach in fast-paced, remote, and multicultural environments. I love mixing storytelling with data to empower teams, optimize workflows, and strengthen brand presence.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner
Catalan; Valencian
Intermediate
Portuguese
Beginner

Work Experience

Sales and Customer Support Expert at Papernest
October 1, 2025 - December 1, 2025
Managed high-volume in-bound communications, customer needs, and coordinated tailored solutions. Handled complex customer cases with empathy, clear communication, and organizational skills. Maintained accurate customer records, follow-ups, and performance tracking using CRM tools.
Social Media Manager at Tropic Feel
September 1, 2024 - March 1, 2025
Created and coordinated content calendars, scheduling across social platforms in a remote setup. Managed community engagement and inboxes, ensuring timely and consistent content communication. Supported digital campaigns through content organization, reporting, and cross-team coordination.
Social Media & Digital Marketing Manager at Firma Branding Agency
October 1, 2020 - June 1, 2024
Coordinated projects, timelines, and deliverables for national and international clients. Directed copywriting and concept development for social, web, and campaigns. Built brand strategies and TO-V guidelines for fashion, wellness, and lifestyle sectors. Acted as main point of contact between clients, creative teams, and external providers. Organized briefs, documentation, reporting, and internal workflows to ensure smooth execution. Oversaw creative production, including art direction, photoshoots, and video storytelling.
Marketing Assistant at Naturitas
March 1, 2020 - September 1, 2020
Supported CRM and social media campaigns across European markets. Managed analytics and optimization of digital communication flows. Collaborated with international teams to improve engagement and customer retention.

Education

Bachelor's in Business Management at Universidad de los Andes, Bogotá, Colombia
January 11, 2030 - November 14, 2025
Digital Marketing & Innovation Management at Toulouse Business School, France
January 11, 2030 - November 14, 2025
Business Management at Universidad de los Andes, Bogotá, Colombia
January 1, 2020 - January 1, 2020
Digital Marketing & Innovation Management at Toulouse Business School, France
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Professional Services