Available to hire
Hi, I’m Francisca Rico Palacios. I’m a creative and analytical Digital Marketing Professional with over six years of experience helping global, lifestyle, and sustainable brands grow through content strategy, client communication, CRM management, and project coordination.
I’m known for a hands-on, empathetic, and highly organized approach in fast-paced, remote, and multicultural environments. I love mixing storytelling with data to empower teams, optimize workflows, and strengthen brand presence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Beginner
Catalan; Valencian
Intermediate
Portuguese
Beginner
Work Experience
Sales and Customer Support Expert at Papernest
October 1, 2025 - December 1, 2025Managed high-volume in-bound communications, customer needs, and coordinated tailored solutions. Handled complex customer cases with empathy, clear communication, and organizational skills. Maintained accurate customer records, follow-ups, and performance tracking using CRM tools.
Social Media Manager at Tropic Feel
September 1, 2024 - March 1, 2025Created and coordinated content calendars, scheduling across social platforms in a remote setup. Managed community engagement and inboxes, ensuring timely and consistent content communication. Supported digital campaigns through content organization, reporting, and cross-team coordination.
Social Media & Digital Marketing Manager at Firma Branding Agency
October 1, 2020 - June 1, 2024Coordinated projects, timelines, and deliverables for national and international clients. Directed copywriting and concept development for social, web, and campaigns. Built brand strategies and TO-V guidelines for fashion, wellness, and lifestyle sectors. Acted as main point of contact between clients, creative teams, and external providers. Organized briefs, documentation, reporting, and internal workflows to ensure smooth execution. Oversaw creative production, including art direction, photoshoots, and video storytelling.
Marketing Assistant at Naturitas
March 1, 2020 - September 1, 2020Supported CRM and social media campaigns across European markets. Managed analytics and optimization of digital communication flows. Collaborated with international teams to improve engagement and customer retention.
Education
Bachelor's in Business Management at Universidad de los Andes, Bogotá, Colombia
January 11, 2030 - November 14, 2025Digital Marketing & Innovation Management at Toulouse Business School, France
January 11, 2030 - November 14, 2025Business Management at Universidad de los Andes, Bogotá, Colombia
January 1, 2020 - January 1, 2020Digital Marketing & Innovation Management at Toulouse Business School, France
January 1, 2020 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Cali today.