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I'm Francisca Rico Palacios, a creative and analytical Social Media Manager, Digital Marketing Strategist & Copywriter with over five years of experience developing digital strategies and content for global lifestyle and sustainable brands. I blend storytelling, strategy, and data to create cohesive narratives that grow communities and strengthen brand identity. I'm known for a hands-on, empathetic, and organized approach that delivers results in fast-paced environments. I enjoy leading cross-functional teams and turning insights into engaging campaigns that drive growth.…I'm Francisca Rico Palacios, a creative and analytical Social Media Manager, Digital Marketing Strategist & Copywriter with over five years of experience developing digital strategies and content for global lifestyle and sustainable brands. I blend storytelling, strategy, and data to create cohesive narratives that grow communities and strengthen brand identity. I'm known for a hands-on, empathetic, and organized approach that delivers results in fast-paced environments. I enjoy leading cross-functional teams and turning insights into engaging campaigns that drive growth.

Francisca Rico Palacios

Social Media Manager, Copywriter, Content Creator, +6

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I'm Francisca Rico Palacios, a creative and analytical Social Media Manager, Digital Marketing Strategist & Copywriter with over five years of experience developing digital strategies and content for global lifestyle and sustainable brands. I blend storytelling, strategy, and data to create cohesive narratives that grow communities and strengthen brand identity. I'm known for a hands-on, empathetic, and organized approach that delivers results in fast-paced environments. I enjoy leading cross-functional teams and turning insights into engaging campaigns that drive growth.…I'm Francisca Rico Palacios, a creative and analytical Social Media Manager, Digital Marketing Strategist & Copywriter with over five years of experience developing digital strategies and content for global lifestyle and sustainable brands. I blend storytelling, strategy, and data to create cohesive narratives that grow communities and strengthen brand identity. I'm known for a hands-on, empathetic, and organized approach that delivers results in fast-paced environments. I enjoy leading cross-functional teams and turning insights into engaging campaigns that drive growth.

Available to hire

I’m Francisca Rico Palacios, a creative and analytical Social Media Manager, Digital Marketing Strategist & Copywriter with over five years of experience developing digital strategies and content for global lifestyle and sustainable brands. I blend storytelling, strategy, and data to create cohesive narratives that grow communities and strengthen brand identity.

I’m known for a hands-on, empathetic, and organized approach that delivers results in fast-paced environments. I enjoy leading cross-functional teams and turning insights into engaging campaigns that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Catalan; Valencian

Intermediate

Portuguese

Beginner

Work Experience

Sales and Customer Support Expert at Papernest

October 1, 2025 - December 1, 2025

Managed high-volume in-bound communications, customer needs, and coordinated tailored solutions. Handled complex customer cases with empathy, clear communication, and organizational skills. Maintained accurate customer records, follow-ups, and performance tracking using CRM tools.

Social Media Manager at Tropic Feel

September 1, 2024 - March 1, 2025

Created and coordinated content calendars, scheduling across social platforms in a remote setup. Managed community engagement and inboxes, ensuring timely and consistent content communication. Supported digital campaigns through content organization, reporting, and cross-team coordination.

Social Media & Digital Marketing Manager at Firma Branding Agency

October 1, 2020 - June 1, 2024

Coordinated projects, timelines, and deliverables for national and international clients. Directed copywriting and concept development for social, web, and campaigns. Built brand strategies and TO-V guidelines for fashion, wellness, and lifestyle sectors. Acted as main point of contact between clients, creative teams, and external providers. Organized briefs, documentation, reporting, and internal workflows to ensure smooth execution. Oversaw creative production, including art direction, photoshoots, and video storytelling.

Marketing Assistant at Naturitas

March 1, 2020 - September 1, 2020

Supported CRM and social media campaigns across European markets. Managed analytics and optimization of digital communication flows. Collaborated with international teams to improve engagement and customer retention.

Social Media & Digital Marketing Manager at Firma (Branding Agency)

October 1, 2020 - June 1, 2024

Co-led an 11-member creative team managing national and international brands. Directed copywriting and concept development for social, web, and campaigns. Built brand strategies and TO V guidelines for clients in fashion, wellness, and lifestyle sectors. Supervised influencer collaborations and digital marketing projects from ideation to reporting. Oversaw creative production: art direction, photo shoots, and video storytelling.