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I am a result-oriented, client-focused and pragmatic Creative Director with over ten years of experience in brand design, art direction, UI/UX and photography. I have co-founded Nomady, Édition De Caro. In my work I combine strategic thinking with hands-on execution to deliver compelling brands and images that drive impact. I thrive in collaborative environments and love building brands from the ground up, guiding teams, and crafting visuals that resonate with audiences.…I am a result-oriented, client-focused and pragmatic Creative Director with over ten years of experience in brand design, art direction, UI/UX and photography. I have co-founded Nomady, Édition De Caro. In my work I combine strategic thinking with hands-on execution to deliver compelling brands and images that drive impact. I thrive in collaborative environments and love building brands from the ground up, guiding teams, and crafting visuals that resonate with audiences.

Paolo De Caro

Creative Director, Brand Designer, Photographer, +7

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I am a result-oriented, client-focused and pragmatic Creative Director with over ten years of experience in brand design, art direction, UI/UX and photography. I have co-founded Nomady, Édition De Caro. In my work I combine strategic thinking with hands-on execution to deliver compelling brands and images that drive impact. I thrive in collaborative environments and love building brands from the ground up, guiding teams, and crafting visuals that resonate with audiences.…I am a result-oriented, client-focused and pragmatic Creative Director with over ten years of experience in brand design, art direction, UI/UX and photography. I have co-founded Nomady, Édition De Caro. In my work I combine strategic thinking with hands-on execution to deliver compelling brands and images that drive impact. I thrive in collaborative environments and love building brands from the ground up, guiding teams, and crafting visuals that resonate with audiences.

Available to hire

I am a result-oriented, client-focused and pragmatic Creative Director with over ten years of experience in brand design, art direction, UI/UX and photography. I have co-founded Nomady, Édition De Caro. In my work I combine strategic thinking with hands-on execution to deliver compelling brands and images that drive impact.

I thrive in collaborative environments and love building brands from the ground up, guiding teams, and crafting visuals that resonate with audiences.

Work Experience

Fotograf – Mitglied at 13Photo

June 1, 2024 - Present

Joined as a photographer member in the renowned photographers' agency 13 Photo, focusing on authentic portrait, documentary, corporate and commercial photography.

Brand Designer & Art Director (Freelance) at Atelier De Caro

April 1, 2024 - Present

Freelance work in communications, branding and web agencies with client management and project delivery.

Founder & Creative Lead at Art School Crush

April 1, 2024 - Present

Development and implementation of a unique brand identity and strategy; built the website and online shop for Fine Art Prints; produced high-quality prints.

Co-Founder & Creative Lead at Nomady AG

February 1, 2019 - Present

Led development and implementation of the brand strategy; co-responsible for product strategy; achieved Product-Market-Fit from MVP to full platform and app; designed a modern UI/UX system and brand guidelines; helped define integrated marketing and comms.

Co-Founder & Creative Lead at Édition De Caro

November 1, 2018 - Present

Concept and design of diverse book projects; development and implementation of comprehensive brand strategies; online presence and shop.

Freelance – Brand Design, Photography & Art Direction at PDC Design & Fotografie

August 1, 2017 - July 1, 2019

Freelance assignments for Zürich-based agencies; built an independent client base and produced tailored concepts across branding and photography.

Brand Designer & Art Director at By Heart Marketing

May 1, 2015 - June 1, 2017

Brand design and later art direction for clients including Camille-Bloch, McOptic, Exil-Club, Rausch and Filabe; created integrated campaigns across multiple channels.

Design-Internship at Lundgren+Lindqvist

November 1, 2014 - March 1, 2015

Design internship in Göteborg focusing on branding and illustration.

Freelance – Photography, Branding & Illustration at PDC Design & Fotografie

September 1, 2013 - June 1, 2014

Freelance work in photography, branding and illustration; built a portfolio and client base.

Counting & Verification, Historisches Archiv at Credit-Suisse

June 1, 2011 - March 1, 2012

Worked in historical archive, counting & verification tasks.

Private Banking, Sonderkonditionen at Credit-Suisse

February 1, 2010 - August 1, 2010

Private Banking roles focusing on conditions and packages.