Arianna Ren

Drove 300+ web/social campaigns and 100+ brand events; used search-intent keyword clustering to shape themes and CTAs for exam seasons; produced policy-triggered SEO landing pages/FAQs and short-video hooks to capture early search demand. Designed brand growth plans integrating positioning, messaging, and channel strategy; built data-driven content calendars aligned with exam cycles to connect brand themes with SEO visibility and audience growth. Led weekly growth reviews combining site analytics and CRM data to evaluate student-acquisition funnel performance; refined MQL criteria and shifted budget from low-ROI to high-intent education channels, improving qualified lead conversion.

Managed multilingual email campaigns via Brevo, executing 20,000+ monthly sends to agricultural machinery distributors across North America, Europe, Asia, and South America. Ran A/B tests on subject lines and CTAs for multilingual campaigns (English, Mandarin, Spanish); optimized campaigns by implementing top-performing variations. Analyzed B2B campaign performance by region and product line; authored Asia-focused localization reports covering targeting, content variants, and scheduling. Created quarterly campaign calendars aligned with market areas, priority brands, and product launches to maximize results.

Drove 300+ web/social campaigns and 100+ brand events; used search-intent keyword clustering to shape themes and CTAs for exam seasons; produced policy-triggered SEO landing pages/FAQs; created short-video hooks; built data-driven content calendars; authored Asia-focused localization reports; optimized scheduling and targeting.