Available to hire
Hi, I’m Arianna Ren—multilingual SEO and brand marketing specialist who thrives at the intersection of data, language, and growth. I build AI-powered workflows for content creation, optimization, and publishing, and I lead multilingual campaigns that drive measurable results across education, technology, and manufacturing sectors.
I love turning cross-channel data into actionable strategies, developing localization reports, and shaping content calendars around market demand. Fluent in English and Chinese with Italian at a foundational level, I enjoy collaborating with cross-functional teams to elevate brand visibility and ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
Italian
Beginner
Work Experience
Digital Marketing Intern (B2B Export Markets) at Salt Way Consulting
September 30, 2025 - September 30, 2025Managed multilingual email campaigns via Brevo, executing 20,000+ monthly sends to agricultural machinery distributors across North America, Europe, Asia, and South America. Ran A/B tests on subject lines and CTAs for multilingual campaigns (English, Mandarin, Spanish); optimized campaigns by implementing top-performing variations. Analyzed B2B campaign performance by region and product line; authored Asia-focused localization reports covering targeting, content variants, and scheduling. Created quarterly campaign calendars aligned with market areas, priority brands, and product launches to maximize results.
Brand Marketing Strategist at Offcn Education Technology (EdTech)
November 30, 2022 - November 30, 2022Drove 300+ web/social campaigns and 100+ brand events, using search-intent keyword clustering to shape themes and CTAs for exam seasons; produced policy-triggered SEO landing pages/FAQs and short-video hooks to capture early search demand. Designed brand growth plans with positioning, messaging, and channel strategy; built data-driven content calendars aligned with exam cycles to connect brand themes with SEO visibility. Led weekly growth reviews combining site analytics and CRM data to evaluate the student-acquisition funnel; refined MQL criteria and shifted budget from low-ROI to high-intent education channels, improving qualified lead conversion.
AI SEO Workflow Automation at LayoutLabHQ
November 30, 2022 - November 30, 2022Designed and developed a full-stack website as the foundation for an independent AI-driven SEO platform. Built and tested an end-to-end AI content pipeline (Make.com, n8n, OpenRouter, Google Sheets, WordPress) to auto-generate and publish SEO content, with GA4/Search Console tracking and basic quality checks. Led NLP-related initiatives (annotation lab for hate speech, stance, irony) and developed a cross-functional LLM experiment framework (cross-validation and A/B testing) to optimize marketing campaigns.
AI SEO Workflow Automation at LayoutLabHQ.com
November 30, 2022 - November 30, 2022Designed and developed a full-stack website from the ground up, defining information architecture, visual system, and CMS setup for an independent AI-driven SEO platform. Built and tested an end-to-end AI content pipeline (Make.com, n8n, OpenRouter, Google Sheets, WordPress) to auto-generate and publish SEO content, with GA4 and Search Console tracking and basic quality checks.
SEO & Content Localization Strategist (Remote Contract) at ExpoWave S.R.L.
December 2, 2022 - December 2, 2022Developed localized SEO content strategies for GUNA MILANO & DEAVOCADO; managed WeChat and RedNote social presence; created copy and visuals tailored to Chinese audiences; optimized social and on-page SEO across WeChat and RedNote; analyzed traffic and engagement data to refine messaging and CTAs, achieving +23% MoM organic reach and measurable growth in qualified interactions.
Brand Marketing Strategist at Offcn Education Technology (EdTech)
September 30, 2025 - September 30, 2025Drove 300+ web/social campaigns and 100+ brand events; used search-intent keyword clustering to shape themes and CTAs for exam seasons; produced policy-triggered SEO landing pages/FAQs and short-video hooks to capture early search demand. Designed brand growth plans integrating positioning, messaging, and channel strategy; built data-driven content calendars aligned with exam cycles to connect brand themes with SEO visibility and audience growth. Led weekly growth reviews combining site analytics and CRM data to evaluate student-acquisition funnel performance; refined MQL criteria and shifted budget from low-ROI to high-intent education channels, improving qualified lead conversion.
Brand Marketing Strategist (B2C) at Offcn Education Technology (EdTech)
November 1, 2023 - December 1, 2025Drove 300+ web/social campaigns and 100+ brand events; used search-intent keyword clustering to shape themes and CTAs for exam seasons; produced policy-triggered SEO landing pages/FAQs; created short-video hooks; built data-driven content calendars; authored Asia-focused localization reports; optimized scheduling and targeting.
SEO & Content Localization Strategist (Contract) at ExpoWave S.R.L.
June 1, 2022 - December 1, 2022Developed localized SEO content strategies for GUNA MILANO & DEAVOCADO; managed WeChat and RedNote social presence; created copy and visuals tailored to Chinese audiences; aligned brand tone with market search intent; optimized social and on-page SEO; achieved +23% MoM organic reach and measurable growth in qualified interactions; created quarterly campaign calendars.
AI SEO Workflow Automation at LayoutLabHQ.com
September 1, 2019 - November 1, 2022Designed and developed a full-stack website foundation; built end-to-end AI content pipeline (Make.com, n8n, OpenRouter, Google Sheets, WordPress) to auto-generate and publish SEO content; integrated GA4/Search Console tracking; created NLP Annotation Lab and LLM Experiment Workflow (cross-validation) with 5 custom architectures; established a repeatable framework for data-driven marketing optimization.
Education
Master in Language Technologies and Digital Humanities at University of Turin
September 1, 2023 - August 31, 2025Bachelor of Art in Language and Literature at Shanghai Jiao Tong University
September 1, 2015 - July 31, 2019Master in Language Technologies and Digital Humanities at University of Turin
September 1, 2023 - August 31, 2025Bachelor of Art in Language and Literature at Shanghai Jiao Tong University
September 1, 2015 - July 31, 2019Master in Language Technologies and Digital Humanities at Shanghai Jiao Tong University
September 1, 2023 - August 31, 2025Master in Language Technologies and Digital Humanities at University of Turin
September 1, 2025 - December 18, 2025Qualifications
Google Analytics 4 (GA4)
January 11, 2030 - November 11, 2025Ahrefs Certified: SEO Fundamentals
January 11, 2030 - November 11, 2025Semrush SEO Toolkit
January 11, 2030 - November 11, 2025Google Analytics 4 (GA4)
January 11, 2030 - November 11, 2025Ahrefs Certified: SEO Fundamentals
January 11, 2030 - November 11, 2025Semrush SEO Toolkit
January 11, 2030 - November 11, 2025Bachelor of Art in Language and Literature
September 1, 2015 - July 1, 2019Google Analytics 4 (GA4) Certification
January 11, 2030 - December 18, 2025Ahrefs SEO Toolkit
January 11, 2030 - December 18, 2025Semrush SEO Toolkit
January 11, 2030 - December 18, 2025Google Ads - Search Certification
January 11, 2030 - December 18, 2025Industry Experience
Education, Software & Internet, Professional Services, Media & Entertainment, Agriculture & Mining, Manufacturing, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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