Available to hire
I’m a commercially driven brand-tech operator with 12+ years of experience building and growing digital-first businesses. I lead teams and scalable digital ecosystems that align brand, technology, and operations to deliver measurable growth.
I’m now seeking senior, forward-thinking leadership roles where my hybrid expertise in AI, marketing, branding, and content creation, e-commerce, and operations can drive sustainable growth and transformation across digital and physical channels.
Skills
Experience Level
Expert
Language
Swedish
Fluent
English
Fluent
Work Experience
Founder & CEO at Unicorn Active
January 1, 2023 - November 11, 2025Founder of a premium D2C activewear brand merging performance and design; building AI-powered automation across logistics, marketing and operations.
Space Manager at Pole Star AB
December 31, 2022 - December 31, 2022Led the launch of Pole Star's flagship space in Malmö; oversaw operations, staffing, customer experience and sales performance.
Co-founder & CEO at Rawega
December 31, 2021 - December 31, 2021Co-founded a digital production house supporting Europe’s most ambitious D2C and retail brands with SaaS/e-commerce development, digital strategy and growth.
Founder & CEO at Zkyon AB (now Azerion)
December 31, 2019 - December 31, 2019Founded the world's first content exchange platform; scaled to 25+ employees; secured multi-million SEK venture funding; aligned GTM with product innovation; exit to Azerion in 2019.
Co-founder & CEO at Brand Master AB
December 31, 2016 - December 31, 2016Co-founded and led brand-building consultancy; oversaw operations and scaled digital-first brands across e-commerce, SaaS, and media.
Sales Advisor / Key Account Manager at The Phone House
December 31, 2010 - December 31, 2010Promoted from Sales Advisor to Key Account Manager; focused on B2B relationships and revenue growth.
COO at Pita Pit Sweden
December 31, 2011 - December 31, 2011Led Swedish market launch; built operational structure; led rollout of four new restaurants in the first year.
Mentor & Advisor at Connect Sweden
January 1, 2017 - November 11, 2025Mentor and active member of investor network; contributed to startup development and growth.
Founder & CEO at Shopping Land (Shop Ping Land)
December 31, 2016 - December 31, 2016Founded and led the early-stage venture focusing on e-commerce infrastructure and brand building; exit planning.
Education
Growth Management at Halmstad Högskola
January 1, 2001 - January 1, 2004E-commerce Management at University of London
January 1, 2009 - January 1, 2012E-commerce & Logistics Management at IHM Business School
January 1, 2023 - January 1, 2025Qualifications
E-commerce & Logistics Management - IH M Business School
January 1, 2023 - January 1, 2025E-commerce Management - University of London
January 1, 2009 - January 1, 2012Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education
Skills
Experience Level
Expert
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