Américo Alves

Self-employed / Entrepreneur at Empreendedor Individual

Operates a P2P marketplace business model, develops business plans, viability assessments, and client outreach; built a network with multiple partner companies and launched newsletters; executed outbound campaigns and copywriting for SDRs.

Head of Marketing & Communications at Américo Alves SA

Responsible for marketing strategy and communications across multiple channels. Led traffic management, CRM-driven campaigns and content production. Delivered 130+ ads with an average CTR of 5.54% and generated 6 million impressions. Oversaw video production, social media, influencer engagement, and the integration of marketing tech (CRM, HubSpot, Google Ads). Developed business plan viability, coordinated with external partners, and implemented FIFO stock and leading-edge transparency practices.

Founder / Marketing & Content Strategist at Américo Alves S.A.

Leading marketing strategy, traffic management, content production for clients; created 5+ VASP partnerships; developed business plan and financial viability; implemented IA-based evaluation.

Entrepreneur / Self-employed at Américo Alves S.A.

Self-employed; P2P business model based on virtual assets; business planning and financial viability; built a network with 5 VASP providers; responsible for marketing and operations.

Director of Marketing & Communications at Américo Alves S.A.

Responsible for the marketing and communications strategy of the company, leading campaigns, digital media, branding, and communications initiatives. Notable metrics include CTR around 5.5%, 6 million impressions, and more than 130 promoted ads.