Motivated marketing professional aiming to transition into a Media Buyer role, with a solid foundation in campaign management, audience targeting, and performance tracking. Experienced in optimizing digital ads to increase visibility and engagement across platforms like Google Ads and Facebook Ads Manager. Excited to expand knowledge of media buying tactics, including CPM, CPC, and inventory sourcing, to contribute effectively to impactful ad strategies and optimize ads spend.

Saravanan Rajesh

Motivated marketing professional aiming to transition into a Media Buyer role, with a solid foundation in campaign management, audience targeting, and performance tracking. Experienced in optimizing digital ads to increase visibility and engagement across platforms like Google Ads and Facebook Ads Manager. Excited to expand knowledge of media buying tactics, including CPM, CPC, and inventory sourcing, to contribute effectively to impactful ad strategies and optimize ads spend.

Available to hire

Motivated marketing professional aiming to transition into a Media Buyer role, with a solid foundation in campaign management, audience targeting, and performance tracking. Experienced in optimizing digital ads to increase visibility and engagement across platforms like Google Ads and Facebook Ads Manager. Excited to expand knowledge of media buying tactics, including CPM, CPC, and inventory sourcing, to contribute effectively to impactful ad strategies and optimize ads spend.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Co-Founder at Paper Ink Media
January 1, 2025 - January 1, 2025
Led strategic development and execution of digital marketing campaigns, optimized brand visibility, and managed a team to drive client growth and engagement.
Programmatic SEO Specialist at Sea Sentinels
October 31, 2024 - October 31, 2024
Implemented programmatic SEO and on-page optimization, increasing website traffic by 50% in three months, achieving top-3 Google search rankings, and driving higher engagement. Collaborated on keyword and content optimization to improve visibility for targeted audiences.
Social Media Campaign Manager at Whipkart (Shopify E-commerce)
April 30, 2024 - April 30, 2024
Created highly targeted social media ad campaigns, boosting engagement by 200% and gaining 1,500 new followers on Facebook and Instagram within a week. Reduced CPC and improved ad relevance through competitor insights and optimization.
Email Marketing & Lead Generation Specialist at Kevell Corp
January 31, 2023 - January 31, 2023
Developed and executed email marketing campaigns, lead generation processes, and optimization of campaigns to improve brand visibility and client acquisition.
Digital Marketing Specialist at Lambourn Digital Ireland
January 31, 2023 - January 31, 2023
Managed digital marketing campaigns across Google and social platforms, driving engagement improvements and performance metrics.

Education

Post-Graduate Diploma in Digital Marketing at Institute of Hotel Management (IHM), Bangalore
January 11, 2030 - November 11, 2025

Qualifications

Google Ads Certification (Beginner & Advanced)
January 11, 2030 - November 11, 2025
HubSpot Certifications (SEO, Social Media, Content Marketing)
January 11, 2030 - November 11, 2025
SEMrush SEO Certification
January 11, 2030 - November 11, 2025
Google Analytics Certification
January 11, 2030 - November 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services