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I’m Norma You, a product designer and UX-focused researcher who helps teams shape clear, scalable experiences—especially when AI is part of the product. I’ve partnered with founders and stakeholders to translate strategy into usable interfaces, designing responsive web experiences and workflows that support storytelling, decision-making, and day-to-day execution. Across roles in AI-driven analytics and e-commerce tooling, I’ve shipped user-centered designs by combining strong information architecture with rapid prototyping, design systems, and rigorous usability validation. I enjoy taking ambiguous problems through research, wireframes, interaction design, and data-informed iteration—so the final product feels coherent, fast, and genuinely helpful for users.…I’m Norma You, a product designer and UX-focused researcher who helps teams shape clear, scalable experiences—especially when AI is part of the product. I’ve partnered with founders and stakeholders to translate strategy into usable interfaces, designing responsive web experiences and workflows that support storytelling, decision-making, and day-to-day execution. Across roles in AI-driven analytics and e-commerce tooling, I’ve shipped user-centered designs by combining strong information architecture with rapid prototyping, design systems, and rigorous usability validation. I enjoy taking ambiguous problems through research, wireframes, interaction design, and data-informed iteration—so the final product feels coherent, fast, and genuinely helpful for users.

Norma You

Product Designer, UX Designer, UI Designer, +6

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I’m Norma You, a product designer and UX-focused researcher who helps teams shape clear, scalable experiences—especially when AI is part of the product. I’ve partnered with founders and stakeholders to translate strategy into usable interfaces, designing responsive web experiences and workflows that support storytelling, decision-making, and day-to-day execution. Across roles in AI-driven analytics and e-commerce tooling, I’ve shipped user-centered designs by combining strong information architecture with rapid prototyping, design systems, and rigorous usability validation. I enjoy taking ambiguous problems through research, wireframes, interaction design, and data-informed iteration—so the final product feels coherent, fast, and genuinely helpful for users.…I’m Norma You, a product designer and UX-focused researcher who helps teams shape clear, scalable experiences—especially when AI is part of the product. I’ve partnered with founders and stakeholders to translate strategy into usable interfaces, designing responsive web experiences and workflows that support storytelling, decision-making, and day-to-day execution. Across roles in AI-driven analytics and e-commerce tooling, I’ve shipped user-centered designs by combining strong information architecture with rapid prototyping, design systems, and rigorous usability validation. I enjoy taking ambiguous problems through research, wireframes, interaction design, and data-informed iteration—so the final product feels coherent, fast, and genuinely helpful for users.

Available to hire

I’m Norma You, a product designer and UX-focused researcher who helps teams shape clear, scalable experiences—especially when AI is part of the product. I’ve partnered with founders and stakeholders to translate strategy into usable interfaces, designing responsive web experiences and workflows that support storytelling, decision-making, and day-to-day execution.

Across roles in AI-driven analytics and e-commerce tooling, I’ve shipped user-centered designs by combining strong information architecture with rapid prototyping, design systems, and rigorous usability validation. I enjoy taking ambiguous problems through research, wireframes, interaction design, and data-informed iteration—so the final product feels coherent, fast, and genuinely helpful for users.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Designer - Insights Labs (formerly Shu Labs) AI Intelligence Platform at Insights Labs (formerly Shu Labs)

January 1, 2026 - Present

Partnered with founders to reposition the product as an AI interview intelligence platform, driving UX strategy during the company’s pivot. Designed and shipped responsive web experiences that strengthened brand storytelling while supporting core AI-driven workflows.

Product Designer - Insights Labs (formerly Shu Labs) at Insights Labs

January 1, 2026 - Present

Product Design Intern at Sensitech

December 1, 2024 - December 1, 2024

Led redesign of the No. 1 Email Notification feature to boost engagement for crucial customers by enhancing functionality, architecture, and visual design. Conducted user research, executed usability testing, and analyzed data to prioritize features, achieving 100% satisfaction with new email versions. Also contributed to reusable components and design guidelines within the Design System to improve delivery of customer solutions.

Product Designer at Shu Labs

June 1, 2024 - June 1, 2024

Designed and launched an AI-powered e-commerce analytics platform that streamlined marketing analysts' workflows. Developed interactive prototypes demonstrating AI agent interactions. Built a comprehensive component library in Figma to ensure consistent implementation across product modules.

Product Designer - AI E-commerce Analytics Platform at AI E-commerce Analytics Platform

December 1, 2023 - June 30, 2024

Designed an AI-powered e-commerce analytics platform to reduce marketing analysts’ manual effort by 30% and streamline ad campaign optimization. Created wireframes and interactive prototypes for AI Copilot and agent workflows, while building a scalable design system.

AI E-commerce Analytics Platform

December 1, 2023 - June 1, 2024

Designed an AI-powered e-commerce analytics platform that reduced marketing analysts’ manual effort by 30% and streamlined ad campaign optimization. Created wireframes and interactive prototypes for AI Copilot and agent workflows, while building a scalable design system to support growth.

Product Design Intern at Wayfair

June 1, 2023 - June 1, 2023

Contributed to product design as a design intern; supported various modules with user-centered design, delivering improvements in user flows and visual design.

UX/UI Designer & Team Lead at Furiends

October 1, 2022 - October 1, 2022

Designed a pet adoption mobile app through user research, wireframes, and mockups for non-profits; led cross-team collaboration with PMs, engineers, and stakeholders; driven design iterations.

UX/UI Designer (Contract) at CampGem

October 1, 2022 - October 1, 2022

Redesigned a rental listing website by defining information architecture and navigation to improve user flow; delivered 140+ web pages and expanded property availability; established a design system with components, colors, and typography.

UX/UI Designer at CampGem

July 1, 2022 - October 1, 2022

Redesigned the end-to-end rental marketplace experience, delivering 5+ core features that improved information architecture and streamlined user decision-making. Produced 140+ redesigned web pages and created a scalable design system and brand identity, contributing to a 1,000+ increase in platform property listings within a year.