Hi, I’m Zohreh Sotoudeh, a UI/UX and Graphic Designer with over seven years of experience creating visually engaging and user-centered solutions for digital media and print. I hold a Master’s degree in Product & Service Design from Sapienza University of Rome, with solid foundations in user research, wireframing, and information architecture. I’m passionate about solving complex, real-world challenges through creative, impactful design. My recent project involved designing the new onboard entertainment interface for Trenitalia’s platform in collaboration with TIM S.p.A., delivering a multifunctional experience to enhance usability and passenger engagement.

Zohreh Sotoudeh

Hi, I’m Zohreh Sotoudeh, a UI/UX and Graphic Designer with over seven years of experience creating visually engaging and user-centered solutions for digital media and print. I hold a Master’s degree in Product & Service Design from Sapienza University of Rome, with solid foundations in user research, wireframing, and information architecture. I’m passionate about solving complex, real-world challenges through creative, impactful design. My recent project involved designing the new onboard entertainment interface for Trenitalia’s platform in collaboration with TIM S.p.A., delivering a multifunctional experience to enhance usability and passenger engagement.

Available to hire

Hi, I’m Zohreh Sotoudeh, a UI/UX and Graphic Designer with over seven years of experience creating visually engaging and user-centered solutions for digital media and print. I hold a Master’s degree in Product & Service Design from Sapienza University of Rome, with solid foundations in user research, wireframing, and information architecture.

I’m passionate about solving complex, real-world challenges through creative, impactful design. My recent project involved designing the new onboard entertainment interface for Trenitalia’s platform in collaboration with TIM S.p.A., delivering a multifunctional experience to enhance usability and passenger engagement.

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Language

English
Advanced
Italian
Intermediate
German
Beginner

Work Experience

UI/UX Designer Intern at TIM (Telecom Italia S.p.A.)
November 1, 2025 - November 1, 2025
Designed the new onboard entertainment platform interface for Trenitalia, enabling features for movies, music, news, travel planning, gaming, and a dedicated children’s section to assist parents. Balanced user needs with business goals through prototyping in Figma and applied user-centered design principles to improve overall usability and engagement on the platform.
Graphic Designer at Parseh Game Club
May 1, 2024 - May 1, 2024
Created brand identity to improve recognition and customer experience; produced 40+ advertising materials (flyers, brochures, posters, stands, business cards) for three campaigns; designed seasonal menus with 50–70 items to increase weekly orders.
Graphic Designer & Web & Digital Media Specialist at Alochap Agenzia di progettazione e stampa
November 1, 2022 - November 1, 2022
Created 100+ printed materials (flyers, catalogs, business cards) for 30+ clients and 200+ web/social graphics, boosting visual consistency and gaining 5,000+ followers in six months. Developed a content strategy that improved SEO and positioned the agency among the top 10 search results for industry terms. Redesigned and optimized the agency website UX/UI with a clearer navigation, improved information hierarchy, and intuitive user flow, increasing session duration by 20% in three months. Implemented a new user flow reducing bounce rate by 17% and garnered positive client feedback in satisfaction surveys. Conducted user research, A/B tests, and site/social traffic analysis to understand user behavior and content preferences.
Graphic Designer at Fastos Group Co.
April 1, 2019 - April 1, 2019
Designed and developed the corporate website applying design principles for layout, user flow, and visual hierarchy; produced social media graphics increasing engagement and followers by 30%; created unique bicycle decals for kids, selling 1,000 units in three months (up +200 from the previous year).

Education

Laurea Magistrale in Product & Service Design at Sapienza Università di Roma
January 1, 2022 - January 1, 2025
Laurea Magistrale in Comunicazione Visiva at Pars Università di Arte e Architettura
January 1, 2017 - January 1, 2019

Qualifications

Google UX Design Professional
January 1, 2024 - November 11, 2025
WordPress CMS Web Development
January 1, 2019 - November 11, 2025
HTML, CSS & JavaScript
January 1, 2018 - November 11, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications, Other