SEO Specialist with 7+ years’ experience in on-page optimization, content strategy, local SEO, and technical audits. Proven record of boosting growth for startups and established brands. Skilled in building strong client relationships, driving measurable results, and mentoring teams in a dynamic, growth-focused environment.

Oliwia Urban

SEO Specialist with 7+ years’ experience in on-page optimization, content strategy, local SEO, and technical audits. Proven record of boosting growth for startups and established brands. Skilled in building strong client relationships, driving measurable results, and mentoring teams in a dynamic, growth-focused environment.

Available to hire

SEO Specialist with 7+ years’ experience in on-page
optimization, content strategy, local SEO, and
technical audits. Proven record of boosting growth for
startups and established brands. Skilled in building
strong client relationships, driving measurable results,
and mentoring teams in a dynamic, growth-focused
environment.

See more

Language

English
Advanced
Polish
Fluent
Italian
Advanced

Work Experience

SEO Manager at GAAgency
January 1, 2021 - November 11, 2025
Lead and mentored an international team of 5+ professionals (TR, RU, CZ, PL); led end-to-end SEO projects for international markets (PL, UK, US, CA) from strategy development to execution and reporting; own SEO strategy and implementation delivering measurable business growth and improved visibility across regions; direct team operations including task allocation, prioritization, and career development; built and presented tailored SEO proposals, conducted client training, and secured long-term partnerships.
SEO Executive at Ringier Axel Springer
January 1, 2021 - January 1, 2021
Successfully led and supported SEO projects for prominent clients including Lyreco, T-Mobile, Tchibo, Eobuwie, Rainbow Tours, BonPrix, Unilever Food Solutions. Conducted in-depth technical and content audits to identify opportunities and enhance site efficiency. Delivered actionable on-page and off-page SEO, with strong expertise in e-commerce platforms. Directed creative content marketing campaigns, including collaborations with bloggers and influencers to strengthen brand visibility and engagement. Built outreach, partner acquisition, and backlink auditing via LinkBird. Managed cross-team collaboration in content translation and localization. Coordinated and managed external content writer to ensure quality and timely delivery. Tracked SEO industry trends and provided weekly updates to the SEO team.
SEO Executive at Ringier Axel Springer
January 1, 2020 - December 31, 2021
Led and supported SEO projects for prominent clients (Lyreco, T-Mobile, Tchibo, Eobuwie, Rainbow Tours, Bon Prix, Wittchen, Brand24, Unilever Food Solutions). Conducted in-depth analyses (traffic, competition, keywords, backlinks) to develop and optimize strategies and improve performance. Delivered actionable recommendations for content and on-site SEO with strong e-commerce expertise. Directed end-to-end SEO initiatives for international markets, including strategy development, implementation, and reporting.
SEO Executive at Blueranks Sp. z o.o.
January 1, 2018 - December 31, 2020
Successfully led and supported SEO projects for prominent clients; conducted in-depth analyses (traffic, competition, keywords, backlinks) to create and improve strategy and optimize performance. Delivered actionable recommendations for content and on-site SEO, with expertise in e-commerce platforms. Directed end-to-end SEO projects for international markets (focus on PL, UK, US, CA). Built strong client relationships and drove measurable business growth.
SEO Intern at FlixBus GmbH
January 1, 2017 - December 31, 2018
Created and edited content in English and Polish in line with keyword research guidelines. Developed and optimized landing pages in Drupal CMS, including image optimization for SEO performance. Delivered weekly and monthly performance reports.
External Content Writer at FlixBus GmbH
January 1, 2017 - December 31, 2018
Conducted research and wrote web content for Polish FlixBus pages in cooperation with the SEO team. Coordinated external content writing and localization.

Education

Postgraduate Education in E-Marketing at Kozminski University
January 1, 2018 - January 1, 2019
Master's Degree in International Business Management at Carinthia University of Applied Sciences
January 1, 2015 - January 1, 2018
Master's Degree at University of Lodz
January 1, 2012 - January 1, 2015
Postgraduate Diploma at Carinthia University of Applied Sciences
January 1, 2015 - December 31, 2018
Master's Degree at University of Lodz
January 1, 2012 - December 31, 2015

Qualifications

Bachelor's Degree
January 11, 2030 - November 11, 2025
Comprehensive SEO Training for Editorial Teams
January 11, 2030 - November 11, 2025
Bachelor's Degree in SEO Specialist
January 11, 2030 - April 30, 2026
SEO Specialist Certification
January 11, 2030 - April 30, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Education