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I like things that make sense, and that’s how I design — with passion, logic, creativity, and a willingness to learn. I create clear, modern interfaces that help users act and businesses grow. Fast, focused, and always with a reason behind every decision — and the ability to clearly explain and justify those decisions to stakeholders and team members.…

Viktoriia Doroshenko

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I like things that make sense, and that’s how I design — with passion, logic, creativity, and a willingness to learn. I create clear, modern interfaces that help users act and businesses grow. Fast, focused, and always with a reason behind every decision — and the ability to clearly explain and justify those decisions to stakeholders and team members.…

Available to hire

I like things that make sense, and that’s how I design — with passion, logic, creativity, and a willingness to learn. I create clear, modern interfaces that help users act and businesses grow.

Fast, focused, and always with a reason behind every decision — and the ability to clearly explain and justify those decisions to stakeholders and team members.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Polish

Intermediate

Work Experience

UI/UX Designer at Charitable Project 'Magic of Goodness'

May 1, 2023 - May 1, 2023

Managed all stages of the design process—from research and strategy to prototyping and testing—to build a website from scratch that increased trust and engagement. Designed a website for a charitable organization to build trust, raise awareness, and increase engagement among donors, volunteers, and partners. Conducted user research (interviews, surveys, competitive analysis), created personas, and developed hypotheses to understand audience needs and pain points. Created site architecture and information structure focused on transparency and credibility. Designed a responsive UI with emotive visuals and intuitive navigation to strengthen connection and usability. Performed usability testing in Maze and implemented UX improvements based on findings and feedback.

UI/UX Designer at Football Management Company (UK)

May 1, 2023 - November 11, 2025

Led end-to-end design process—from user research and competitive analysis to wireframing, prototyping, testing and final UI design. Redesigned websites from scratch for partners and internal projects, strengthening brand identity and increasing client engagement. Conducted usability audits and introduced strategic UX improvements to reduce routine client questions and optimize team workload. Designed structure and interface with a strong focus on business goals: client acquisition, trust, brand awareness, and scalability. Ensured modern, consistent, and user-friendly visuals across all devices while maintaining brand integrity. Prepared detailed hand-off documentation and collaborated closely with developers to ensure accurate implementation. Supported brand communication by designing pitch decks and social media guidelines for consistent visual identity.