Hi, I’m Tracey Wiseman, a Senior UX/UI Designer with over a decade of creating user-centered digital products across Melbourne, New Zealand, and the USA. I specialize in end-to-end product design, research-driven UX, and design systems that unify brands and boost conversions. I enjoy turning complex problems into clean, accessible interfaces and collaborating with cross-functional teams to ship delightful experiences. My approach blends research, prototyping, and minimalism, with a focus on typography, color psychology, and clear information architecture. I’ve led redesigns for Adore Beauty and Verizon Connect and love mentoring teams, shaping product strategy, and delivering measurable improvements in user engagement and business outcomes.…

Tracey Wiseman

Hi, I’m Tracey Wiseman, a Senior UX/UI Designer with over a decade of creating user-centered digital products across Melbourne, New Zealand, and the USA. I specialize in end-to-end product design, research-driven UX, and design systems that unify brands and boost conversions. I enjoy turning complex problems into clean, accessible interfaces and collaborating with cross-functional teams to ship delightful experiences. My approach blends research, prototyping, and minimalism, with a focus on typography, color psychology, and clear information architecture. I’ve led redesigns for Adore Beauty and Verizon Connect and love mentoring teams, shaping product strategy, and delivering measurable improvements in user engagement and business outcomes.…

Available to hire

Hi, I’m Tracey Wiseman, a Senior UX/UI Designer with over a decade of creating user-centered digital products across Melbourne, New Zealand, and the USA. I specialize in end-to-end product design, research-driven UX, and design systems that unify brands and boost conversions. I enjoy turning complex problems into clean, accessible interfaces and collaborating with cross-functional teams to ship delightful experiences.

My approach blends research, prototyping, and minimalism, with a focus on typography, color psychology, and clear information architecture. I’ve led redesigns for Adore Beauty and Verizon Connect and love mentoring teams, shaping product strategy, and delivering measurable improvements in user engagement and business outcomes.

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Language

English
Advanced
Chinese
Advanced

Work Experience

Senior UX/UI Designer at TML Publishing
October 1, 2024 - November 11, 2025
Leading redesign for Verizon Connect project
UX/UI Specialist at Verizon Connect
October 1, 2024 - November 11, 2025
UX/UI Specialist - Customer 2.0 Project
Freelance UX/UI Product Designer at Self-employed
December 31, 2017 - December 31, 2017
Freelance UX/UI product design for clients including Suncorp NZ, Adore Beauty Group, Brown Brothers, iBuyNew, Australia, Tiny Health, and Radar Ventures
Senior UX/UI Designer at Suncorp Group NZ & AUSTRALIA
December 31, 2019 - December 31, 2023
Senior Web Designer at Luminary Digital First
December 31, 2012 - December 31, 2012
Creative Director at Cabbage Tree Creative
December 31, 2008 - December 31, 2008
Web Designer at EstarOnline.com
December 31, 2007 - December 31, 2007
Graphic Designer at APN News and Media
December 31, 2005 - December 31, 2007
Senior Graphic Designer at TML publishing
December 15, 2003 - December 15, 2005
Started as junior filled the senior position with junior designers under my wing after 3 months, creating advertisements and compiled entire print publications for NZ tourism

Education

Add your educational history here.

Qualifications

Bachelor of Visual Communications
January 29, 2000 - January 1, 2004

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Telecommunications, Financial Services, Education
    paper A/B - Adore beauty GROUP Web & App

    Since 2017, I’ve been https://www.twine.net/signin UX/UI designer specialist, and in 2019, I designed their first App. My role sits within the development team, bridging marketing, CX, and product (brand clients).

    I collaborated closely with the Product Managers for Web and App to design, iterate, and continuously improve experiences based on user testing, customer feedback, and initiatives that drive key sales growth.

    View my portfolio of selected works:
    https://www.twine.net/signin

    Please request a password from me to access