Available to hire
Hi, I’m Saadat Hassan, a UX/UI designer with over 10 years of experience spanning branding, digital product design, and interactive experiences. I’ve led end-to-end UX/UI work for startups and enterprise brands, turning complex challenges into intuitive interfaces while ensuring a consistent brand language.
I value research-led design and cross-functional collaboration, focusing on interviews, contextual inquiry, usability testing, wireframes, prototypes, and privacy-conscious UX. I enjoy mentoring students and sharing practical design methods to help teams deliver high-impact digital solutions.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
German
Advanced
Work Experience
UX/UI Designer at TMRW Foundation GmbH
July 1, 2025 - July 1, 2025Led end-to-end UX/UI design for TMRW Wallet, a non-custodial crypto wallet, using Figma and Webflow. Designed user dashboard for TMRW Spaces, a 3D B2B meeting platform, improving usability and productivity resulting in 15% faster meeting setup. Created secure, privacy-focused UX for TMRW Me (a biometric web login tool) aligning with GDPR & strict privacy security standards. Collaborated with cross-functional teams to ensure smooth product delivery and brand consistency. Produced user flows, wireframes, prototypes, and high-fidelity mockups for multiple platforms.
Assistant Professor at National College of Arts
December 1, 2019 - December 1, 2019Designed and taught industry-relevant courses in visual and UX/UI design, integrating core principles with advanced methods. Delivered interactive lectures and workshops, providing feedback and mentoring on student projects and career growth. Guided students in concept modeling, design research, and creative problem-solving. Developed skills in typography, imagery, layout, color theory, and visual composition. Fostered conceptual thinking, presentation skills, and critical evaluation of design processes.
Creative Art Director & Campaign Designer at Bramerz
January 31, 2012 - January 31, 2012Led major brand campaigns for PepsiCo at IAL Saatchi & Saatchi, including PEPSIMOJI, JEE LAY HAR PAL, and the Spring 2016 campaign. Designed user-focused digital campaigns and interfaces (web & mobile) for top brands at Bramerz, including Nestlé Pure Life, TetraPak, Intel, Dominos, and DELL.
Art Director at RED Communication Arts
March 1, 2017 - March 1, 2017Developed award-winning print and digital campaigns for Nestlé, TetraPak, and Warid Telecom.
Art Director at IAL Saatchi & Saatchi
March 31, 2017 - March 31, 2017Led major brand campaigns for PepsiCo, including PEPSIMOJI, JEE LAY HAR PAL, and the Spring 2016 campaign; recognized for a problem-solving mindset and a unique creative lens rooted in deep user understanding and strategic brand insight.
Designer/Brand Designer at Bramerz
July 31, 2018 - July 31, 2018Designed user-focused digital campaigns and interfaces (web & mobile) for top brands at Bramerz, including Nestlé Pure Life, TetraPak, Intel, Domino’s, and Dell.
Art Director at RED Communication Arts
November 30, 2019 - November 30, 2019Designed and led award-winning print and digital campaigns for Nestlé, TetraPak, and Warid Telecom; collaborated with multidisciplinary teams to align creative with business goals.
Education
Master of Arts in Integrated Design (MAID) at Anhalt University of Applied Sciences (BAUHAUS)
January 1, 2020 - June 1, 2023Bachelor in Visual Communication Design at National College of Arts
February 1, 2008 - January 1, 2012Diploma in Interaction Design at Digital Product School Munich (DPS)
September 1, 2018 - November 1, 2019Master of Arts in Integrated Design (MAID) at Anhalt University of Applied Sciences (BAUHAUS), Dessau, Germany
January 1, 2020 - June 30, 2023Bachelor in Visual Communication Design at National College of Arts, Lahore, Pakistan
February 1, 2008 - January 31, 2012Diploma in Interaction Design at Digital Product School (DPS), Munich, Germany
September 1, 2018 - November 30, 2019Qualifications
Diploma in Interaction Design
September 1, 2018 - November 1, 2019Diploma in Interaction Design
September 1, 2018 - November 30, 2019Industry Experience
Consumer Goods, Education, Media & Entertainment, Software & Internet, Professional Services, Transportation & Logistics, Other
Skills
Experience Level
Expert
Expert
Expert
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Expert
Intermediate
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