Mid UI/UX Designer at Red Airship Holdings

Led UX design initiatives for the Loan Origination System (LOS) dashboard, optimizing user flows to accelerate task completion by ~30%, reducing time-to-loan-offer stages, and supporting business efficiency goals. Conducted user research and usability testing to uncover pain points and behavioral insights, informing actionable design improvements and prioritization decisions. Created low-fidelity wireframes and high-fidelity prototypes to visualize complex journeys, ensuring alignment with brand standards and accessibility guidelines. Collaborated with product owners, developers, and cross-functional stakeholders to align UX strategies with business goals and technical requirements. Facilitated stakeholder workshops with regional teams (Hong Kong, Malaysia, Singapore) to address localization needs while maintaining platform-wide design consistency. Advocated for accessibility compliance and UX best practices, ensuring inclusive and user-centric solutions aligned with regulatory standar

UX Designer at Omnivore Media

Collaborated with product managers, engineers, and stakeholders to define UX strategy and product vision while balancing technical constraints and business goals. Facilitated and conducted user research activities such as A/B and usability testing, identifying behavioral patterns and pain points to inform design decisions. Ensured design implementations are aligned with both business requirements and consumer insights. Designed and delivered user flows, wireframes, and prototypes to visualize product interactions and user journeys clearly. Ensured consistency with brand guidelines and user experience best practices in productivity tools. Ensured high accessibility standards (WCAG compliance), optimizing readability and usability for diverse user groups. Collaborated within Agile environments to deliver high-quality, user-centered solutions in a timely manner. Drove a 52% increase in efficiency and a 90% conversion rate among mobile users through strategic interface enhancements and ref

UI/UX Designer at Azaas Pte Ltd

Partnered with product managers and stakeholders to conceptualize and deliver user-centric designs for projects including IT dashboards and medical information networks. Conducted user research and ideation sessions, translating insights into wireframes and prototypes that addressed user and business requirements. Presented design solutions to stakeholders, gathering feedback for iterative improvements and ensuring alignment with project goals. Collaborated with development teams to integrate designs seamlessly, resulting in timely and high-quality deliveries. Enhanced onboarding rates by 38% and overall registration flow by 51% through optimized user journey mapping and interaction design.

UI/UX Designer at Magenta Consulting Services Pte Ltd

Collaborated closely with product managers and stakeholders to define product requirements and design objectives for an on-demand PCR test mobile app. Applied user-centered design methodologies to create intuitive user interfaces and streamline user experiences. Developed detailed wireframes and prototypes using tools like Figma and Adobe XD, facilitating stakeholder alignment and decision-making throughout the design process. Demonstrated strong communication and presentation skills, effectively conveying design ideas and solutions to both design and non-design stakeholders.