I am a Digital Marketing Analyst with 3+ years of experience specializing in data-backed campaign strategy and marketing automation. I currently work as a Digital Marketing Analyst at John Distilleries & Paul John Hotels & Resorts, delivering improved ROI, lead quality, and engagement through channel optimization and automated workflows. I combine analytical rigour with creative problem-solving to help brands make smarter marketing decisions. I manage multi-channel campaigns across Meta, Google, LinkedIn, Snapchat, and programmatic platforms, focusing on ROI, lead quality, and CTR performance. I built a custom multi-touch attribution model that unifies data streams from Meta Ads, Google Ads, CRMs, and offline POS sales, enabling more accurate ROI and actionable insights, and I created automated dashboards that cut manual reporting time and improved decision speed.…I am a Digital Marketing Analyst with 3+ years of experience specializing in data-backed campaign strategy and marketing automation. I currently work as a Digital Marketing Analyst at John Distilleries & Paul John Hotels & Resorts, delivering improved ROI, lead quality, and engagement through channel optimization and automated workflows. I combine analytical rigour with creative problem-solving to help brands make smarter marketing decisions. I manage multi-channel campaigns across Meta, Google, LinkedIn, Snapchat, and programmatic platforms, focusing on ROI, lead quality, and CTR performance. I built a custom multi-touch attribution model that unifies data streams from Meta Ads, Google Ads, CRMs, and offline POS sales, enabling more accurate ROI and actionable insights, and I created automated dashboards that cut manual reporting time and improved decision speed.WWWW…