I help companies grow online by improving Shopify, ads, emails, SEO, and funnels. I use simple steps and clean systems that help teams lower ad costs, grow traffic, increase sales, and understand their marketing. U.S. trained (2 programs) + attended 2025 Nashville digital marketing conference. EXPERIENCE Lu Digital — Founder & Consultant (2023–Present) • Improve Shopify and other stores + product pages • Run Meta & Google ads • Build funnels + email automations • Improve website conversion • Create SEO blog content • Support U.S. and global brands Results: • Higher sales • Lower ad costs • Better conversions • Cleaner systems Affiliate Marketer – Florida, USA (Remote) • Promoted digital education products using content, landing pages, email sequences, and funnel strategies • Analysed performance data to improve conversions and traffic quality • Strengthened funnel strategy, positioning, audience targeting, and digital sales execution Senior Marketing Manager — Digital Lead • Managed global digital channels, SEO, ads, and ecommerce • Ran B2B and retail campaigns • Increased traffic + email performance Digital Marketing Specialist / Coordinator • SEO, content, social media, email • Website updates • Reporting and analytics EDUCATION + U.S. TRAINING • Bachelor of Commerce Marketing Management with Honours (2018) • Bachelor of Commerce Business and Marketing Management (2015) • Two U.S.-based digital marketing courses (2022 and 2025) • Nashville Digital Marketing Conference (2025) AVAILABILITY 10–30 hrs/week | Remote | Contract | 1099…

Kammy

I help companies grow online by improving Shopify, ads, emails, SEO, and funnels. I use simple steps and clean systems that help teams lower ad costs, grow traffic, increase sales, and understand their marketing. U.S. trained (2 programs) + attended 2025 Nashville digital marketing conference. EXPERIENCE Lu Digital — Founder & Consultant (2023–Present) • Improve Shopify and other stores + product pages • Run Meta & Google ads • Build funnels + email automations • Improve website conversion • Create SEO blog content • Support U.S. and global brands Results: • Higher sales • Lower ad costs • Better conversions • Cleaner systems Affiliate Marketer – Florida, USA (Remote) • Promoted digital education products using content, landing pages, email sequences, and funnel strategies • Analysed performance data to improve conversions and traffic quality • Strengthened funnel strategy, positioning, audience targeting, and digital sales execution Senior Marketing Manager — Digital Lead • Managed global digital channels, SEO, ads, and ecommerce • Ran B2B and retail campaigns • Increased traffic + email performance Digital Marketing Specialist / Coordinator • SEO, content, social media, email • Website updates • Reporting and analytics EDUCATION + U.S. TRAINING • Bachelor of Commerce Marketing Management with Honours (2018) • Bachelor of Commerce Business and Marketing Management (2015) • Two U.S.-based digital marketing courses (2022 and 2025) • Nashville Digital Marketing Conference (2025) AVAILABILITY 10–30 hrs/week | Remote | Contract | 1099…

Available to hire

I help companies grow online by improving Shopify, ads, emails, SEO, and funnels.
I use simple steps and clean systems that help teams lower ad costs, grow traffic, increase sales, and understand their marketing.
U.S. trained (2 programs) + attended 2025 Nashville digital marketing conference.

EXPERIENCE

Lu Digital — Founder & Consultant (2023–Present)
• Improve Shopify and other stores + product pages
• Run Meta & Google ads
• Build funnels + email automations
• Improve website conversion
• Create SEO blog content
• Support U.S. and global brands
Results:
• Higher sales
• Lower ad costs
• Better conversions
• Cleaner systems

Affiliate Marketer – Florida, USA (Remote)
• Promoted digital education products using content, landing pages, email sequences, and funnel strategies
• Analysed performance data to improve conversions and traffic quality
• Strengthened funnel strategy, positioning, audience targeting, and digital sales execution

Senior Marketing Manager — Digital Lead
• Managed global digital channels, SEO, ads, and ecommerce
• Ran B2B and retail campaigns
• Increased traffic + email performance

Digital Marketing Specialist / Coordinator
• SEO, content, social media, email
• Website updates
• Reporting and analytics

EDUCATION + U.S. TRAINING

• Bachelor of Commerce Marketing Management with Honours (2018)
• Bachelor of Commerce Business and Marketing Management (2015)
• Two U.S.-based digital marketing courses (2022 and 2025)
• Nashville Digital Marketing Conference (2025)

AVAILABILITY

10–30 hrs/week | Remote | Contract | 1099

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Skills

Language

Work Experience

Consultant at Lu Digital
November 1, 2023 - Present
• Improve Shopify and other stores + product pages • Run Meta & Google ads • Build funnels + email automations • Improve website conversion • Create SEO blog content • Support U.S. and global brands
Affiliate Marketer – Florida, USA (Remote | Freelance) at Legendary Marketer
November 1, 2021 - November 1, 2022
• Promoted digital education products using content, landing pages, email sequences, and funnel strategies • Analysed performance data to improve conversions and traffic quality • Strengthened funnel strategy, positioning, audience targeting, and digital sales execution
Marketing Manager (Reported to Managing Director) at Mpact Plastic Containers
July 2, 2018 - October 31, 2023
• Reported to the MD and group CEO and responsible for digital marketing activities, event management, social media, marketing collateral and marketing team. • Filled the lost sales gap by transitioning the company to include business to consumer markets through a self-owned ecommerce platform. • Predict, plan and implement future market changes before they happen by analysing past and current industry cycles in order to remain in the market leading position. • Created a roadmap to increase the ecommerce conversion rate using Google search ads, display ads and remarketing. • Pioneered GTM new product plans per market segment based on seasonality and customer relevancy using digital and in-person marketing such as email campaigns, website banners, social media (LinkedIn, YouTube and Facebook). • Develop, revise and execute strategies per customer segment (IoT, agriculture, retail, materials handling, environmental sustainability, including global marketing into the African and European continents. • Conduct market research and testing on new products before launching a new product. • Gain buy-in of stakeholders by using collaborative teamwork with cross-functional teams - sales, technical, engineering, and management teams to understand the company’s message and objectives. • Content creation and publication on social media, website, digital magazine editorials, thought-leadership articles using keywords and SEO. • Lead global and local industry events and exhibitions with solid planning, execution, timeline management and people management. • Hosted high profile conferences to remain relevant in the market, build and retain brand image and remain top of mind with key industry players.

Education

Bachelor of Commerce Marketing Management with Honours at University of Witwatersrand
February 1, 2016 - November 30, 2017
Bachelor of Commerce Business and Marketing Management at Management College of South Africa
February 1, 2012 - November 30, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Healthcare, Manufacturing, Media & Entertainment, Wholesale & Distribution, Consumer Goods, Education, Software & Internet

Skills

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