Available to hire
Hi, I’m Elizaveta, a UX/UI Designer and Team Lead with 3+ years of experience shaping complex digital products for SaaS and e-commerce. I specialize in product discovery, complex user flows, and scalable design systems.
I collaborate closely with product and engineering teams to align user needs with business goals, lead design initiatives, mentor designers, and deliver solutions that improve usability, consistency, and product impact across web and mobile.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Russian
Fluent
Work Experience
Team Lead at Forga
January 1, 2025 - November 12, 2025Promoted to Team Lead; responsibilities include leading design initiatives, mentoring junior designers, and ensuring alignment of design system adoption with project goals.
UX/UI Designer at Forga
May 1, 2023 - November 12, 2025Collaborated with developers to create a scalable design system, reducing time-to-market by about 30% through reusable component libraries. Designed e-commerce websites, including Serbia’s largest LEGO online store, covering all stages: user flow, wireframes, UI design, and responsive adaptation. Designed static pages and core e-commerce pages: shop pages, product detail pages, cart, checkout, etc. Conducted competitive research and usability analysis to improve website functionality. Designed interactive web applications, including an event-driven interactive map with multiple filters. Created websites for non-profit organizations. Presented and defended data-driven design solutions to stakeholders, ensuring alignment with user needs and business goals. Took an active role in project evaluation, resource planning, and time estimation. Supported junior designers — onboarding them into the design system, reviewing their layouts, and making sure both visual and technical quality met
Graphic Designer at Data-Driven Lab
September 1, 2022 - September 1, 2022Designed static ads, social media content, e-mails, and rich media. Participated in the creation of company key visuals for global promotions. Worked with football clubs Leicester City and Barcelona (static ads design, e-mails, push notifications, and rich media). Contributed to marketing strategies and idea generation with the team. Designed e-mails, rich media, and push notifications. Brainstormed and tested new marketing hypotheses in collaboration with marketers, copywriters, and developers. Designed game and interactive rich media.
Graphic Designer at Data-Driven Lab
May 1, 2021 - September 1, 2022Visual/Marketing Designer (Growth & Communication) designing assets across paid ads, social media, email campaigns, push notifications, and rich media; collaborated with marketers, copywriters, and developers to shape campaign concepts and test growth hypotheses; participated in audience research and campaign performance analysis; contributed to A/B testing and brand consistency across channels; created interactive and gamified rich media formats, including co-branded campaigns with Leicester City and FC Barcelona.
Graphic and Web Designer at Volvo Group
March 1, 2021 - March 1, 2021Graphic and Web Designer responsible for creating marketing materials, digital assets, and branding elements while collaborating with cross-functional teams to deliver high-quality design solutions.
Graphic & Web Designer at Volvo Group
September 1, 2018 - March 1, 2021Created static ads, social media content, and adaptive websites using HTML/CSS and ready-made JavaScript solutions; built web designs with Tilda; developed brand identities (logos, business cards, packaging); worked across beauty, construction, automotive, fintech, and e-commerce; prepared print materials including banners, brochures, and signage.
Education
Master in Information and Computer Science at Volga State University of Telecommunications and Informatics
January 1, 2010 - January 1, 2015Master at Volga State University of Telecommunications and Informatics
January 1, 2010 - January 1, 2015Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Non-Profit Organization, Education, Manufacturing, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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