I’m Mudasser Jilani, a product designer based in Manchester with 7+ years of experience creating scalable, data-driven digital products across SaaS, enterprise software, fintech, healthcare, e-commerce, and AI-powered platforms. I partner closely with Product, Engineering, and Machine Learning teams to turn complex requirements into intuitive, user-centred experiences—from UX strategy and information architecture through interaction design and delivery. I also build and maintain design systems that improve consistency and speed up handoff, and I’m passionate about accessibility and practical design QA (WCAG 2.1). Alongside hands-on product work, I’ve led UX research and usability testing, mentored design teams, and supported AI-assisted design workflows—so teams can ship better user experiences with confidence.…

Mudasser Jilani

I’m Mudasser Jilani, a product designer based in Manchester with 7+ years of experience creating scalable, data-driven digital products across SaaS, enterprise software, fintech, healthcare, e-commerce, and AI-powered platforms. I partner closely with Product, Engineering, and Machine Learning teams to turn complex requirements into intuitive, user-centred experiences—from UX strategy and information architecture through interaction design and delivery. I also build and maintain design systems that improve consistency and speed up handoff, and I’m passionate about accessibility and practical design QA (WCAG 2.1). Alongside hands-on product work, I’ve led UX research and usability testing, mentored design teams, and supported AI-assisted design workflows—so teams can ship better user experiences with confidence.…

Available to hire

I’m Mudasser Jilani, a product designer based in Manchester with 7+ years of experience creating scalable, data-driven digital products across SaaS, enterprise software, fintech, healthcare, e-commerce, and AI-powered platforms. I partner closely with Product, Engineering, and Machine Learning teams to turn complex requirements into intuitive, user-centred experiences—from UX strategy and information architecture through interaction design and delivery.

I also build and maintain design systems that improve consistency and speed up handoff, and I’m passionate about accessibility and practical design QA (WCAG 2.1). Alongside hands-on product work, I’ve led UX research and usability testing, mentored design teams, and supported AI-assisted design workflows—so teams can ship better user experiences with confidence.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent

Work Experience

Product Designer & UI/UX Designer at Tiltn Thrive Ltd
February 1, 2024 - Present
Led end-to-end product design for AI-powered SaaS platforms, owning UX strategy, user flows, and information architecture from discovery through delivery. Managed and mentored a 5-person design team, facilitating design operations, sprint planning, critiques, and quality standards across multiple workstreams. Built and maintained a scalable design system (reusable components, UI patterns, design tokens) to reduce design-to-development handoff time and improve UI consistency. Collaborated directly with Product, Engineering, and Machine Learning teams to translate complex, data-driven requirements into user-centred product experiences.
UI/UX Designer at Conzumate Tech Ltd
February 1, 2024 - February 1, 2024
Designed modular UI components and data-driven dashboards for SaaS platforms; conducted UX audits, heuristic evaluations, and created design tokens. Collaborated with developers to implement responsive design frameworks and ensure pixel-perfect delivery; contributed to front-end handoff documentation and component specs using Zeplin and Storybook.
Lead UI/UX & Product Designer at Tilt n Thrive Ltd
February 1, 2024 - November 12, 2025
Led design for an AI-powered enterprise assistant, delivering cross-platform experiences across desktop and mobile. Built and maintained a scalable design system and component library to ensure brand consistency and fast iteration. Collaborated with product managers, developers, and AI engineers to align UX with evolving product capabilities. Conducted user research and usability testing; improved task efficiency and satisfaction. Implemented WCAG 2.1 accessibility standards and mentored junior designers; managed visual storytelling for investor demos and product walkthroughs.
UI/UX Designer at Conzummate Tech Ltd
January 1, 2023 - February 1, 2024
Designed responsive web and mobile interfaces using user-centred design principles and established interaction patterns. Created wireframes, interactive prototypes, information architecture, and high-fidelity UI across multiple product initiatives. Built reusable component libraries and streamlined design-to-development handoff to reduce rework and accelerate sprint delivery. Conducted UX research and usability testing, turning findings into iterative improvements and measurable usability gains.
Graphic & UI/UX Designer at Ribash Tech SMC Lahore
June 1, 2022 - June 1, 2022
Led discovery sessions to capture user pain points and translate findings into UX deliverables; designed user flows, wireframes, and interactive prototypes; collaborated with front-end developers to ensure responsive layouts and design integrity; created brand-aligned visuals and assets; built scalable components; analyzed analytics and heatmaps to reduce friction; supported onboarding and checkout redesigns to boost conversion and retention; documented UI guidelines for team-wide consistency.
Graphic & UI/UX Designer at Ribash Tech SMC
June 1, 2022 - June 1, 2022
Led discovery sessions, designed user flows, wireframes, and interactive prototypes for enterprise clients; conducted UX research and created dashboards and visuals. Collaborated with front-end developers to ensure responsive layouts and scalable design components; produced UI guidelines and reusable design assets to streamline delivery.
Graphic and UI/UX Designer (Volunteer) at Azm-e-Naor Organization, Remote (Pakistan)
February 1, 2021 - February 1, 2021
Designed accessible interfaces for web-based donation and awareness campaigns; created campaign visuals, posters, and social media graphics; crafted interactive storytelling elements; maintained brand guidelines; supported presentations and donor communications with clear visuals.
Graphic and UI/UX Designer (Volunteer) at Azm-e-Nau Organization
February 1, 2021 - February 1, 2021
Designed accessible donation and awareness platform interfaces, campaign visuals, and interactive storytelling elements. Maintained brand consistency across digital assets and collaborated with content teams to enhance engagement and donor communication.
Graphic & UI/UX Designer at Azm-e-Nau Organisation
August 1, 2020 - February 1, 2021
Designed accessible web interfaces, donation flows, and digital campaign assets for a non-profit organisation. Produced UI mockups, visual systems, and communication designs across digital platforms. Maintained consistent branding and accessibility standards across digital design deliverables.
Graphic Designer at Cyber Lahore
June 1, 2020 - June 1, 2020
Created brand-aligned graphics for social media, marketing campaigns, and digital presentations. Produced logos, typography systems, banners, and product imagery; prepared production-ready files for web and mobile applications; collaborated with stakeholders to iterate on promotional concepts.
Graphic & UI/UX Designer at Ribbash Tech SMC
March 1, 2020 - June 1, 2022
Owned complete UX/UI delivery (research, wireframing, prototyping, and final interface design) for multiple client products. Designed end-to-end user journeys and onboarding flows to improve new-user activation and adoption. Created component libraries and design documentation to support consistent, scalable development workflows. Applied user feedback and analytics insights to optimise usability and engagement over time.
Graphic Designer at oCYBER
October 1, 2019 - June 1, 2020
Developed digital brand systems, visual identities, and cross-platform design assets for client products. Produced UI concepts, marketing creatives, and presentation designs supporting product and campaign launches. Maintained design consistency using documented visual guidelines and reusable asset libraries. Collaborated with cross-functional teams to translate concepts into production-ready visuals.

Education

Master’s Degree in Digital Marketing at University of Bradford, UK
January 1, 2021 - January 1, 2022
BS Information Technology at University of Sargodha, PK
January 1, 2014 - January 1, 2018
Master’s Degree in Digital Marketing at University of Bradford, UK
January 1, 2021 - December 31, 2022
BS Information Technology at University of Sargodha, PK
January 1, 2014 - December 31, 2018
Master's Degree in Product Design and Development at University of Bradford
January 1, 2021 - February 1, 2022
BSc Information Technology at University of Sargodha
September 1, 2014 - October 1, 2018

Qualifications

PDE License (Professional Design Engineer)
January 11, 2030 - November 12, 2025
Project Management Tech (PMT)
January 11, 2030 - November 12, 2025
Most Innovative Employer of the Year
January 1, 2021 - January 1, 2021
PDE License (Professional Design Engineer)
January 11, 2030 - November 12, 2025
Project Management Tech (PMT)
January 11, 2030 - November 12, 2025
Most Innovative Employer of the Year (2021)
January 11, 2030 - November 12, 2025
Onboarding Project Lead (2023)
January 11, 2030 - November 12, 2025
Professional Design Engineer (PDE) License
January 11, 2030 - September 2, 2026
Project Management Tech (PMT) Certification
January 11, 2030 - September 2, 2026
Employee of the Year (2022)
January 1, 2022 - December 31, 2022
Best Employee, Division Two (2024)
January 1, 2024 - December 31, 2024
Onboarding Project Lead (2023)
January 1, 2023 - December 31, 2023
Academic Scholarship Holder, University of Bradford
January 11, 2030 - September 2, 2026

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Financial Services, Healthcare, Transportation & Logistics, Real Estate & Construction, Non-Profit Organization