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I’m Mudasser Jilani, a UI/UX Lead Designer & Product Strategist based in Manchester, UK. I craft scalable, intuitive digital products and lead cross-functional teams to align design decisions with business goals, with a focus on user-centered experiences across web, mobile, and ecommerce platforms. I specialize in eCommerce, product strategy, and human-centered design, with hands-on experience across AI-integrated solutions and Shopify-based stores. My track record includes launching a machine-learning powered assistant that boosted user engagement by 30%, optimizing design systems to cut design-to-development time by 20%, and delivering conversion-focused Shopify experiences.…I’m Mudasser Jilani, a UI/UX Lead Designer & Product Strategist based in Manchester, UK. I craft scalable, intuitive digital products and lead cross-functional teams to align design decisions with business goals, with a focus on user-centered experiences across web, mobile, and ecommerce platforms. I specialize in eCommerce, product strategy, and human-centered design, with hands-on experience across AI-integrated solutions and Shopify-based stores. My track record includes launching a machine-learning powered assistant that boosted user engagement by 30%, optimizing design systems to cut design-to-development time by 20%, and delivering conversion-focused Shopify experiences.

Mudasser Jilani

UI Designer, UX Designer, Product Designer, +2

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I’m Mudasser Jilani, a UI/UX Lead Designer & Product Strategist based in Manchester, UK. I craft scalable, intuitive digital products and lead cross-functional teams to align design decisions with business goals, with a focus on user-centered experiences across web, mobile, and ecommerce platforms. I specialize in eCommerce, product strategy, and human-centered design, with hands-on experience across AI-integrated solutions and Shopify-based stores. My track record includes launching a machine-learning powered assistant that boosted user engagement by 30%, optimizing design systems to cut design-to-development time by 20%, and delivering conversion-focused Shopify experiences.…I’m Mudasser Jilani, a UI/UX Lead Designer & Product Strategist based in Manchester, UK. I craft scalable, intuitive digital products and lead cross-functional teams to align design decisions with business goals, with a focus on user-centered experiences across web, mobile, and ecommerce platforms. I specialize in eCommerce, product strategy, and human-centered design, with hands-on experience across AI-integrated solutions and Shopify-based stores. My track record includes launching a machine-learning powered assistant that boosted user engagement by 30%, optimizing design systems to cut design-to-development time by 20%, and delivering conversion-focused Shopify experiences.

Available to hire

I’m Mudasser Jilani, a UI/UX Lead Designer & Product Strategist based in Manchester, UK. I craft scalable, intuitive digital products and lead cross-functional teams to align design decisions with business goals, with a focus on user-centered experiences across web, mobile, and ecommerce platforms.

I specialize in eCommerce, product strategy, and human-centered design, with hands-on experience across AI-integrated solutions and Shopify-based stores. My track record includes launching a machine-learning powered assistant that boosted user engagement by 30%, optimizing design systems to cut design-to-development time by 20%, and delivering conversion-focused Shopify experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer at Conzumate Tech Ltd

February 1, 2024 - February 1, 2024

Designed modular UI components and data-driven dashboards for SaaS platforms; conducted UX audits, heuristic evaluations, and created design tokens. Collaborated with developers to implement responsive design frameworks and ensure pixel-perfect delivery; contributed to front-end handoff documentation and component specs using Zeplin and Storybook.

Lead UI/UX & Product Designer at Tilt n Thrive Ltd

February 1, 2024 - November 12, 2025

Led design for an AI-powered enterprise assistant, delivering cross-platform experiences across desktop and mobile. Built and maintained a scalable design system and component library to ensure brand consistency and fast iteration. Collaborated with product managers, developers, and AI engineers to align UX with evolving product capabilities. Conducted user research and usability testing; improved task efficiency and satisfaction. Implemented WCAG 2.1 accessibility standards and mentored junior designers; managed visual storytelling for investor demos and product walkthroughs.

Graphic & UI/UX Designer at Ribash Tech SMC Lahore

June 1, 2022 - June 1, 2022

Led discovery sessions to capture user pain points and translate findings into UX deliverables; designed user flows, wireframes, and interactive prototypes; collaborated with front-end developers to ensure responsive layouts and design integrity; created brand-aligned visuals and assets; built scalable components; analyzed analytics and heatmaps to reduce friction; supported onboarding and checkout redesigns to boost conversion and retention; documented UI guidelines for team-wide consistency.

Graphic & UI/UX Designer at Ribash Tech SMC

June 1, 2022 - June 1, 2022

Led discovery sessions, designed user flows, wireframes, and interactive prototypes for enterprise clients; conducted UX research and created dashboards and visuals. Collaborated with front-end developers to ensure responsive layouts and scalable design components; produced UI guidelines and reusable design assets to streamline delivery.

Graphic and UI/UX Designer (Volunteer) at Azm-e-Naor Organization, Remote (Pakistan)

February 1, 2021 - February 1, 2021

Designed accessible interfaces for web-based donation and awareness campaigns; created campaign visuals, posters, and social media graphics; crafted interactive storytelling elements; maintained brand guidelines; supported presentations and donor communications with clear visuals.

Graphic and UI/UX Designer (Volunteer) at Azm-e-Nau Organization

February 1, 2021 - February 1, 2021

Designed accessible donation and awareness platform interfaces, campaign visuals, and interactive storytelling elements. Maintained brand consistency across digital assets and collaborated with content teams to enhance engagement and donor communication.

Graphic Designer at Cyber Lahore

June 1, 2020 - June 1, 2020

Created brand-aligned graphics for social media, marketing campaigns, and digital presentations. Produced logos, typography systems, banners, and product imagery; prepared production-ready files for web and mobile applications; collaborated with stakeholders to iterate on promotional concepts.