Responsible for mobile and web product detail pages; optimized workflows and tailored pages to user needs. Led PDP migration across 11 categories and 4 platforms, defining and executing a scalable design system. Built a PDP domain library serving 25M+ daily users, and established a data-analysis framework combining quantitative insights with design intuition. Facilitated cross-functional alignment across business, tech, and UX teams; contributed to 3 scrum teams of 40 members and supported 200+ A/B tests across EU, MENA, and TR markets.

UI/UX Designer at Yapı Kredi Technology

August 1, 2021 - August 1, 2021

Main responsible designer in mobile design sprints delivering user-centric solutions for consistent and scalable UI across multiple products. Redesigned ESV’s app and website to enable online health services during COVID-19. Led an AI chatbot and solution center web application to improve internal support and communication for bank employees; served 7.3M+ users.

UI/UX Designer at Papcorns

August 1, 2020 - August 1, 2020

Agency work designing user experiences, App Store visuals, and marketing content for multiple apps—Live Wallpaper 4K Zippy, Heart Rate Monitor Pulse Beat, Adblock VPN, Floop, Fontie, Astro+, and Magic Fx—optimizing for in-app purchases and user engagement. Led flow analyses for new-user onboarding and improved completion rates.