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Hi, I’m Ilyas Belkacem. I’m a Marketing Manager and Sales Manager focused on performance marketing, CRM optimization, and content strategy, with a strong track record of driving measurable business results. I lead cross-functional teams to align marketing, sales, and customer care around clear KPIs and growth goals. In my current role at Protocollo Pinto Company (Bologna), I oversee marketing and sales operations, KPI tracking, content planning, and the creation of high-converting sales pages and letters. I’ve built acquisition funnels, optimized customer journeys, and continually optimize budgets across paid channels to boost efficiency and results.…Hi, I’m Ilyas Belkacem. I’m a Marketing Manager and Sales Manager focused on performance marketing, CRM optimization, and content strategy, with a strong track record of driving measurable business results. I lead cross-functional teams to align marketing, sales, and customer care around clear KPIs and growth goals. In my current role at Protocollo Pinto Company (Bologna), I oversee marketing and sales operations, KPI tracking, content planning, and the creation of high-converting sales pages and letters. I’ve built acquisition funnels, optimized customer journeys, and continually optimize budgets across paid channels to boost efficiency and results.

Ilyas Belkacem

Marketer, Performance Marketer, Marketing Strategist, +3

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Hi, I’m Ilyas Belkacem. I’m a Marketing Manager and Sales Manager focused on performance marketing, CRM optimization, and content strategy, with a strong track record of driving measurable business results. I lead cross-functional teams to align marketing, sales, and customer care around clear KPIs and growth goals. In my current role at Protocollo Pinto Company (Bologna), I oversee marketing and sales operations, KPI tracking, content planning, and the creation of high-converting sales pages and letters. I’ve built acquisition funnels, optimized customer journeys, and continually optimize budgets across paid channels to boost efficiency and results.…Hi, I’m Ilyas Belkacem. I’m a Marketing Manager and Sales Manager focused on performance marketing, CRM optimization, and content strategy, with a strong track record of driving measurable business results. I lead cross-functional teams to align marketing, sales, and customer care around clear KPIs and growth goals. In my current role at Protocollo Pinto Company (Bologna), I oversee marketing and sales operations, KPI tracking, content planning, and the creation of high-converting sales pages and letters. I’ve built acquisition funnels, optimized customer journeys, and continually optimize budgets across paid channels to boost efficiency and results.

Available to hire

Hi, I’m Ilyas Belkacem. I’m a Marketing Manager and Sales Manager focused on performance marketing, CRM optimization, and content strategy, with a strong track record of driving measurable business results. I lead cross-functional teams to align marketing, sales, and customer care around clear KPIs and growth goals.

In my current role at Protocollo Pinto Company (Bologna), I oversee marketing and sales operations, KPI tracking, content planning, and the creation of high-converting sales pages and letters. I’ve built acquisition funnels, optimized customer journeys, and continually optimize budgets across paid channels to boost efficiency and results.

Skills

Copywriting

CRM

Google Ads

Experience Level

Copywriting

Expert

CRM

Expert

Google Ads

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Manager & Sales Manager at Protocollo Pinto Company

January 1, 2020 - November 12, 2025

Oversees marketing and sales operations with weekly KPI tracking across Marketing, Sales and Customer Care; content planning and creation (video, ads, scripts, long & short form); built high-converting Sales Pages and Sales Letters; strategic budget management across paid advertising channels; customer issue resolution, onboarding, and customer journey optimization. Key Achievements: Reduced customer acquisition cost by up to 35% through campaign optimization (Meta Ads, Google Ads) and increased revenue from €46,000 in 2020 to €347,000 in 2024.

Junior Marketer and Sales Representative (Junior)

January 1, 2020 - January 1, 2020

Social content management and basic advertising setup. Support for sales materials and communication scripts. Traffic analysis and content optimization based on performance data. Collaboration with marketing and sales teams for campaign execution. Managed sales pipeline and follow-ups within CRM system.

Marketing Manager & Sales Manager at Protocollo Pinto Company

January 1, 2020 - November 14, 2025

Oversee marketing and sales operations; weekly KPI tracking across Marketing, Sales and Customer Care; content planning and creation (video, ads, scripts, long & short form); built high-converting Sales Pages and Sales Letters; strategic budget management across paid advertising channels; customer issue resolution, onboarding, and customer journey optimization. Key achievement: Reduced customer acquisition cost by up to 35% through campaign optimization.

Junior Marketer and Sales Representative at Protocollo Pinto Company

January 1, 2020 - January 1, 2020

Social content management and basic advertising setup; support for sales materials and communication scripts; traffic analysis and content optimization based on performance data; collaboration with marketing and sales teams for campaign execution; managed sales pipeline and follow-ups within CRM. Key achievement: increased organic and paid social visibility by +120% through improved content strategy; contributed to early acquisition funnels and implemented basic CRM workflow for marketing & sales collaboration.